6/27/2026 at 6:51:02 PM
Since I don't see it mentioned yet in the comments:In 2011, movie studios created a digital ownership service called Ultraviolet. You could own titles in your "UltraViolet Digital Rights Locker" and access them from multiple devices via third-party streaming services. [1]
"The UltraViolet Digital Rights Locker will keep track of all of the consumers’ UltraViolet digital purchases, whether they bought a movie or television show on Blu-ray disc or digital download. UltraViolet does not store the actual content. When a consumer logs in, UltraViolet will verify that the consumer has purchased a film, and will then allow the consumer to stream or download their movies from a participating UltraViolet service." [2]
This was an attempt to separate the technology of streaming from the legal ownership of the asset.
But Disney never signed on, and the member studios eventually got tired of it for some reason. The whole service was shut down in 2019.
[1] https://en.wikipedia.org/wiki/UltraViolet_(website)
[2] Interview with CTO Mitch Singer, https://web.archive.org/web/20110717234132/http://www.homeme...
by ripe
6/27/2026 at 8:38:06 PM
Extremely minor technicality, but one worth bringing up:Ultraviolet shut down, but mainly because studios had already signed onto a shared locker service called "Movies Anywhere" that Disney did join. Ultraviolet libraries could be migrated over, for the most part.
That being said, it was a manual and voluntary process most consumers likely ignored or didn't participate in, so in essence it could be seen as a revocation of licenses. I did the migration and lost no titles, but it was the final nail in my personal arc that made me move wholesale to Plex + NAS (now Jellyfin + NAS).
by stego-tech
6/27/2026 at 8:33:14 PM
Microsoft did this with its "Playsforsure" program.Naturally it got shut down and your media no longer plays.
by Grosvenor
6/27/2026 at 7:52:23 PM
Maybe not mentioned in the comments, but it gets a full entry in the article.by cgh
6/27/2026 at 8:16:41 PM
What happens after the service shuts down?by SilverElfin