OpenAI mulls slashing prices as it competes with Anthropic for users

6/11/2026 at 4:29:00 PM

As long as Codex remains so affordable and useful they do not have to slash prices, just keep Codex usable.

I keep meaning to try Claude Code, but I can't seem to run out of limits on Codex on regular pro plan.

Meanwhile all my friends on Claude Code are fighting the token limits every few hours.

I even switched to using extra high for easy medium level script tasks as a test and besides taking longer there was not much reduction in the token allowance.

I generally write a detailed spec before plan then possibly iterate a bit before implementation. Not sure what I am doing "wrong".

by sireat

6/11/2026 at 7:25:51 PM

Yeah, Codex basically gives me unlimited tokens for my use-case under the Pro plan. Just keep it the same price and keep or increase usage limits and I'm quite happy.

This lets me mess around with random experiments as I "catch up" on how to find various (mostly silly) uses for the technology.

That and much less worry about being banned without warning for not using approved harnesses as I try random stuff is a giant plus as well.

I assume they have lots of spare compute and less demand than Anthropic as it's obvious they are subsidizing my usage for now. But it lets me start off with "giant context window" type playgrounds which give immediate moderate effectiveness, then I can figure out how to tighten it up and reduce token burn from there.

by phil21

6/11/2026 at 7:46:17 PM

In contrast, I’m on the $200 max plan for Codex and I hit the 5 hour limit near daily at work. I typically am having it work on about 5 tasks an hour. I’ve never hit a 5 hour limit on Claude on the $200 plan but I have hit my weekly limit.

by timfsu

6/11/2026 at 9:50:19 PM

What models?

by xrisk

6/11/2026 at 5:05:57 PM

>As long as Codex remains so affordable and useful they do not have to slash prices, just keep Codex usable.

I imagine they track usage and can see whether their habitual users are switching to something else and aren't going to slash prices 'for the hell of it'.

just look at public stats on openrouter (obviously not indicative of first party app usage or direct api usage, but there's a huge difference between these graphs): https://openrouter.ai/openai https://openrouter.ai/anthropic

by sigmar

6/12/2026 at 10:54:33 AM

Oh wow deepseek is on par in usage with anthropic: https://openrouter.ai/deepseek

Deepseek has been on a growth spurt recently. Openai is at half and looks almost flat in comparison to anthropic and deepseek.

by Sammi

6/12/2026 at 1:47:25 PM

Is it that surprising given Deepseek is great enough for most use cases (like implementation) and prices are off by an order of magnitude?

DeepSeek: DeepSeek V4 Flash $0.098/$0.196 DeepSeek: DeepSeek V4 Pro $0.435/$0.87

v/s

Anthropic: Claude Haiku $1/$5 Anthropic: Claude Sonnet $3/$15 Anthropic: Claude Opus $5/$25

Many people (me included) sometimes use Opus-class models to plan then swap to Deepseek and/or local models for implementation. The real AI war is in the pricing/performance ratio, and it doesn't look like any of the US-based models are winning on that front.

by the_lucifer

6/13/2026 at 10:41:34 PM

Just because I don't personally know anyone using deepseek. I'm in northern europe. I can imagine there's a big huge chunk of the world that is priced out of using openai or anthropic, and I'm blind to it because of where I am.

by Sammi

6/13/2026 at 10:19:01 AM

I can use DeepSeek in 80% of my tasks. Let's see how the latest kimi 2.7 helps, because this is even cheaper than deepseek, and supposedly even better. So far it's not worse.

by rurban

6/11/2026 at 7:17:07 PM

One token of GPT seems to go farther than an opus token in my experience, those books are a little cooked

by jonfw

6/12/2026 at 5:36:34 AM

It sounds like the problem is signing customers in the first place.

by emodendroket

6/11/2026 at 4:57:35 PM

I literally never hit usage limits in Claude Code on the $100 plan, and I feel like I'm using it as heavily as I can while still producing useful software. I could certainly make thinky machine go burr by giving it more busy work, but it wouldn't be good code or code that needs to exist.

And, I even use `claude -p` pretty regularly for scripted stuff (automated security vulnerability searches), which I thought was now counted at regular API rates, but that doesn't seem to ever run out either. I do only run one at a time, though...not parallel, so maybe it doesn't kick over into some "automation" mode of counting usage, I dunno.

by SwellJoe

6/11/2026 at 9:14:37 PM

> And, I even use `claude -p` pretty regularly for scripted stuff (automated security vulnerability searches), which I thought was now counted at regular API rates, but that doesn't seem to ever run out either.

The billing change starts 15 June:

https://zed.dev/blog/anthropic-subscription-changes

(Couldn't find a direct Claude link that wasn't a Twitter tweet (what is with AI platforms making announcements on that fElon-owned platform?!), so the Zed one seemed best.)

by ValentineC

6/11/2026 at 11:56:34 PM

Ah, that explains it. I guess I'll see it show up as separate usage pretty soon. Or, I'll find an alternative for that role (though Opus is clearly better than DeepSeek or MiMo or any other cheaper large model I've tried).

by SwellJoe

6/11/2026 at 5:19:14 PM

I regularly hit usage limits on CC but thats when im in the zone, and do 5 things in parallel. Thats like 5 hours a week.

I also hit limits if I do something important, at which point I make it do a loop with significant subagent counts to just review and adjust the code extensively using a bunch of frameworks. Im perfectly happy with the CC limits of a max plan, it is never something that blocks me.and when it runs out im brain fried as well anyway so thats not an issue.

by ramraj07

6/11/2026 at 5:09:27 PM

I agree, anecdotally I've only hit any usage limits on the $100 Max plan in the past couple of days using Fable 5. Evaluating old codebases eats a lot of tokens. But before Fable 5 I was running Opus 4.8 on max effort most of the day and rarely getting close to 50% usage. I rarely run dynamic workflows and sub-agents though.

by crystalPalace

6/12/2026 at 11:01:25 AM

I used 80% of my 5h anthropic usage window on a code review using fable. I tried this twice on two different feature implementations. Same result.

by Sammi

6/11/2026 at 5:51:37 PM

Claude also just updated their privacy policy so they can shove a "please verify your identity" reply in your face after they flag your chat for "malicious activity". This is already common practice with Codex.

by DyslexicAtheist

6/11/2026 at 8:29:53 PM

And how does this compare to openai which is an ad company now? I am interested in trying codex but I want to know how my data will be used for ads or measurement and training data if I become a paid subscriber. And what happens to that data when I stop subscribing?

by shostack

6/11/2026 at 10:13:36 PM

my comment was not an endorsement of codex. when I said "also" I was referring to openai as the other problematic company :)

by DyslexicAtheist

6/12/2026 at 2:35:15 AM

Do you know the money these places are burning through?

by AtlasBarfed

6/11/2026 at 6:21:28 PM

[flagged]

by patwalls

6/11/2026 at 5:40:10 AM

The frontier labs commonly trade spots at the top of the benchmarks with each new model release.

The timing of these price cut discussions says to me OpenAI has no imminent release that will be edging out Mythos/Fable.

If so the question becomes when can they do so, or is this possibly a turning point where Anthropic keeps the crown to themselves for the foreseeable future.

by WhitneyLand

6/11/2026 at 6:14:17 AM

At the right price, these model don't need to be the best, good enough will do. I think we're fast approaching good enough for most users.

by mattjoyce

6/11/2026 at 6:33:13 AM

This. Here's a quick experiment I did yesterday.

I got a new $20 Claude subscription to try the new Fable model. I gave it a single prompt, and it barely finished, using up my whole session quota (it was at ~95% when it finished) and 10% of my weekly quota.

For comparison, with the Kimi Code $40 subscription I can pretty much constantly run two/three agents in parallel for the whole week, and I never run out of quota. I can blindly throw it at anything and everything without worrying about hitting the limits. (And it's not exactly a cheap model to run -- it has 1 trillion parameters!)

Is Kimi as good as Claude? Of course not. But you don't need the absolute state-of-art for most things. If I don't have exceptionally difficult tasks it makes no sense to use it. Just throw Kimi at it, and even if it needs to run 2 or 3 times longer in the background I don't care, because I'm not running out of tokens there.

by kouteiheika

6/12/2026 at 7:27:27 AM

> This. Here's a quick experiment I did yesterday.

It's like running a sports car and then complaining it burns through petrol too fast.

The truth is the model while impressive is not needed for much of what people need.

Local models can do the work and just offload heavy lifting to the cloud models.

by EagnaIonat

6/11/2026 at 6:53:05 AM

A word of caution on this.

I've tried this too, and was disappointed.

Kimi generally benchmarks at "a bit more intelligent than Sonnet Medium" levels[1] and I'd agree broadly with this assessment.

If you have adapted your coding to rely on the agentic style that is doable in Opus 4.7+ then you will find Kimi disappointing.

If you are using it in a more targeted way then it can work well.

[1] https://artificialanalysis.ai/agents/coding-agents?agents=cl...

by nl

6/11/2026 at 7:19:25 AM

Yes, I would agree with this.

I think it works best when you're using the agent in a more hands-on way with a targeted prompt. If you're obsessive about code quality like I am (so you thoroughly review and, when needed, reprompt or even rewrite what the agent does) then you'll be fine, but if you like to just throw a prompt at the wall and expect it to plan and execute the whole thing perfectly then you'll be disappointed.

A middle-ground trick one can use is to have Opus (or Fable now) plan the whole thing and get something cheaper like Kimi execute on it.

by kouteiheika

6/11/2026 at 8:31:45 AM

CodeWhale (formerly deepseek-tui) automates this over DeepSeek V4 Flash and Pro. My shallow understanding is that it prompts the model to evaluate the complexity of a given task, then decides on Flash vs. Pro at various reasoning levels for that task. This can help with both cost and speed. If other agent platforms don't already do this, I have to imagine they will at some point.

I'm retired and can't justify spending too much on these things. CodeWhale over DeepSeek is helping me understand this space much better (and have some fun!), and it's quite affordable. I've spent ~30 hours using it over the last couple of weeks, and I've spent $3.89 on DeepSeek in that time. If I don't feel like writing any code for a few weeks, I pay nothing. Looking at DeepSeek's dashboard, about 60% of my requests have gone to Pro and 40% to Flash. I've used 97M Pro tokens and 19M Flash tokens (well over 90% of each have been cache hits, so the price is much lower than it would otherwise be).

by rented_mule

6/12/2026 at 5:39:40 AM

Cursor's Auto mode is built on this premise though I can't say how effectively it categorizes with limited experience.

by emodendroket

6/11/2026 at 8:15:10 PM

This is in the direction of Mixture Of Export (MOE) setups. A trained 'router' sits on top of different expert models and routes work to the best/most efficient model for that task, and integrates the work into a whole to provide to the user.

At least, that is what I get from the MOE style. Small and fast experts with a router LLM on top to best use them, then the harness to keep it all together.

by selicos

6/12/2026 at 1:02:09 AM

> Small and fast experts with a router LLM on top to best use them

A router LLM isn't a MoE.

A MoE is a type of LLM architecture, not lots of different LLMs. They are fundamentally different concepts and it is a fundamental misunderstanding to conflate the two.

by nl

6/11/2026 at 9:33:43 PM

Is there any open model that can emulate the agentic experience you get with Opus 4.7?

by poly2it

6/12/2026 at 12:58:19 AM

GLM 5.1 gets close to 4.6. It can happily run for hours and achieve a result. It given it bugs like a race condition that lead to a count being out by 1 after millions of operations, somewhere in a hundred thousand lines of C code littered with locks and atomic swaps, and it found (as did Opus). Most other models can't.

I'm using Fable now and GLM 5.1 doesn't really compare. But it's literally 1/20 the price. I can't use Fable for coding - it's too expensive. So now we have three levels of models - lightweight ones you dispatch en masse to find things, ones capable of agentic coding tasks that can run for hours like Opus, and GLM (and possibly open source ones - I've only tried a few), and now Fable, which is a truly helpful "architecture buddy". Fable still makes many, many, mistakes, so you have to review every word it writes.

by rstuart4133

6/12/2026 at 1:04:47 AM

Not yet that I've tried, and I'm pretty systematic about test driving them.

I keep https://sql-benchmark.nicklothian.com/#all-data up-to-date with latest releases and try out most that score 24+.

GPT 5.5+ or Opus 4.6+ are the only things I find useful like this. Notably Gemini isn't useful in this way.

by nl

6/11/2026 at 1:15:33 PM

Not only that, it's easy to let ethics steer my choice as well. And at this point I suspect OpenAI will never earn my respect.

by JKCalhoun

6/12/2026 at 5:38:28 AM

I find it is a quite reliable workflow to ask a strong model to design a plan and then point a weaker one at executing. The agent harnesses themselves are baking in similar concepts though.

by emodendroket

6/11/2026 at 2:00:44 PM

Yeah, that's how I feel too. I am totally fine with xHigh GPT 5.5 when it comes to coding.

by panos_news

6/11/2026 at 5:38:08 PM

agreed, unlimited gpt5.5 fast is sufficient for 90% of my use cases. Tried Fable, nice to have but we don't really need it.

by opennash

6/11/2026 at 6:33:06 AM

OTOH, using the best is a competitive advantage when time = money. It's like giving your engineers a slow laptop because it's cheaper. It may be cheaper but not worth the cost.

by boc

6/11/2026 at 9:41:45 AM

Unless your job is purely producing code pointlessly, this is not a really good comparison. Most of the time really is spent on understanding the problem and figuring out solutions, not waiting on CPU.

by atraac

6/11/2026 at 7:02:33 AM

> OTOH, using the best is a competitive advantage when time = money. It's like giving your engineers a slow laptop because it's cheaper. It may be cheaper but not worth the cost.

That doesn't imply giving your devs the best laptop makes any difference.

How much more productive will your devs be if you upgrade them from a 32GB RAM, 8-core laptop to a 768GB RAM 96-core threadripper?

In your analogy, Kimi may not be the 4-core celeron with 4GB of RAM, it's more like the 8-core AMD with 32GB of RAM.

by lelanthran

6/11/2026 at 9:49:15 AM

768GB seems oddly specific for Kimi

by knollimar

6/11/2026 at 6:39:05 AM

Not necessarily, inference speed also has huge time aspect. For example anthropic takes nearly twice as long as OpenAI models for my tasks with both having similar success rates.

by bushbaba

6/11/2026 at 7:02:45 PM

[flagged]

by flowbarai

6/11/2026 at 5:49:20 AM

It seems that OpenAI lacks a clear target audience, they try to be everything for everyone. Anthropic is targeting professionals / enterprise users.

I don’t fully understand why OpenAI lacks this focus, as clearly identifying a target market is one of the first things you do with a business strategy. But instead they just seem to throw stuff against the wall and see what sticks.

by stingraycharles

6/11/2026 at 5:58:36 AM

I think this is too simplistic. Codex is increasingly useful for business usage. I use it for both technical stuff and doing non technical things with my inbox, google drive, etc. It's pretty good for that. And it's pretty clear that business users are very much untapped potential at this point. They need proper agents with tunable guard rails and all the rest.

It seems very competent at coding tasks as well. I don't think Anthropic has a huge edge on that front. It's more of a neck and neck race with proponents in both camps. I ignore most benchmarks at this point; I don't think they have much relevance for normal users.

I think it's actually necessary for both to try out different approaches. Nothing is set in stone yet when it comes to the UX of these things.

by jillesvangurp

6/11/2026 at 4:57:34 PM

> I don’t fully understand why OpenAI lacks this focus, as clearly identifying a target market is one of the first things you do with a business strategy

Resource curse: https://en.wikipedia.org/wiki/Resource_curse

I've been inside companies that have struggled with this, and the real internal story goes like this:

   1. Surprise product growth
   2. Revenue go brr, org expands
   3. Everyone gets promoted as org expands
   4. Because the product sold itself, there was little selection pressure on the sales / customer success orgs to evaluate their effectiveness
   5. Leadership gets saturated with people who just aren't very good at their job
   6. None of those people get fired/demoted, because the company never had to develop "What to do with a bad leader?" muscles
   7. This eventually manifests as an increasing (customer) <-> (engineering) disconnect (as sales/cs aren't doing their job)
   8. People begin to ask why the company isn't doing (insert obvious thing)
   9. It's because VP-of-whatever is chasing fantasies instead of reporting customer needs to engineering

Tl;dr - Don't trust promotions made during the good times. Continuously reevaluate leaders.

by ethbr1

6/11/2026 at 5:59:50 AM

They have the consumer market but want the enterprise market, because it's a lot more lucrative, so they're probably going to just keep chasing that even though there's no signs they'll stop losing to Anthropic. They don't need to do that much to keep the consumer market because of momentum.

by broodbucket

6/11/2026 at 6:19:55 AM

Questionable whether the enterprise market really is the most lucrative. The biggest of big tech all have significant revenue from the consumer market. Compare Apple, Google, Meta, to IBM, Salesforce, ServiceNow.

by ralph84

6/11/2026 at 6:24:08 AM

Enterprise market is paying by token and using a lot of tokens. Consumer market is paying a subscription that they can't raise too high or they'll lose users to competition. Seems to me that the enterprise market scales a lot higher.

by broodbucket

6/12/2026 at 10:24:13 PM

Enterprise / B2B has always been easier and more lucrative. Once a large enterprise integrates with your product, they won’t move away unless there’s an actual issue. So then the “moat” becomes the contract.

Meanwhile, OpenAI is spending ludicrous amounts on things like a Sora-TikTok app in order to create a network effect, and failing at it.

Seems pretty obvious to me what the better strategy is.

by stingraycharles

6/11/2026 at 6:48:41 AM

Have you seen many corporations complaining and caping usage to 20-200usd per developer per month. I doubt will change much. Many are considering on premise now.

by skeptic_ai

6/11/2026 at 9:04:40 PM

The consumer market by and large pays $20/mo to get tokens in response to stuff like

"My friend hurt my feelings and I don't know how to approach the problem" routed to whatever the default model is.

by WarmWash

6/11/2026 at 6:52:08 AM

it's really not much compared to the amount they are spending on training. 100 developers at $200 per month is just $20000

by byzantinegene

6/11/2026 at 10:47:42 AM

$240,000

by naveen99

6/11/2026 at 6:55:28 AM

Apple, sure. But Google and Meta are really advertising companies, whose income stream comes from enterprises, big and small.

by mynegation

6/11/2026 at 2:12:18 PM

Not to mention Google Cloud.

by solumunus

6/11/2026 at 8:37:20 AM

OpenAI actually never had a focus. Their VC pith was: once the AI is good enough, it will find our business model. They've raised money on that.

With that said you are right, it seems OpenAI got numbed by ChatGPT's initial success and tried to be the go-to brand for consumers... which is Google's playground.

Meanwhile, Anthropic led the B2B market with a clever segmented approach, and got well-paying customers.

by harrouet

6/11/2026 at 2:10:15 PM

Because they gained a HUGE amount of “normal” users and I think they feel desperate to monetise that. It’s their potential massive edge on competition, they just haven’t found any way to realise it and I suspect they won’t.

by solumunus

6/11/2026 at 5:56:38 AM

They keep asking chatgpt how to monetize and it keeps giving slop answers?

by kennywinker

6/11/2026 at 5:02:52 PM

> The timing of these price cut discussions says to me OpenAI has no imminent release that will be edging out Mythos/Fable.

Initially I had the same thought but I think this might actually have more to do with Fable being removed from the Claude subscription later this month. At that point it becomes cost prohibitive to use for most tasks anyways & this is the perfect opportunity to compete on price, especially given enterprise customers are already looking to improve spend management

by jrsj

6/11/2026 at 6:31:54 AM

The benchmark is not everything, the LLMs have their “personality” and GPT is annoying AF.

Also, I don’t about others, but I personally strongly dislike OpenAI’s leadership’s hypocrisy. I find them losing the race highly satisfying.

by d--b

6/11/2026 at 6:59:37 AM

> If so the question becomes when can they do so, or is this possibly a turning point where Anthropic keeps the crown to themselves for the foreseeable future.

This specific crown (Best Performing Model) appears to be made out of thorns: pay 100x more for maybe a 10% improvement in capabilities.

Not sure what the goal is, here.

by lelanthran

6/11/2026 at 10:47:05 AM

It's simple I think - over time the price will go down. According to some analyses the price for equal intelligence declined 10-1000x per year, depending on the domain.

It probably won't be the same again but I still think we can bet on radically cheaper Mythos level intelligence in the future.

by mnicky

6/11/2026 at 6:37:24 AM

I don’t think Mythos/Fable matter in attracting customers. The typical use is not going to be on the most expensive model, especially with all its frustrating gotchas like refusing harmless prompts and forcing companies to have their data retained.

If OpenAI can offer an alternative to Opus but with better pricing, it will boost their revenue at Anthropic’s cost, in time for the IPO.

by SilverElfin

6/11/2026 at 6:47:27 AM

I have a really strong suspicion that there is something different about OAI prepaid tokens in the API vs elsewhere. I've been able to get away with spending less than $150/m on average while many peers are hitting 10x that.

I am curious how many on HN have manually configured their copilot install with a custom OAI token for 5.4/5.5. In my experience, the performance difference over the built in subscription models is immense. This setup tends to solve the problem so quickly and reliably that any desire to have it run while I'm asleep seems absolutely ridiculous. The performance is constant throughout the day and week.

I think what might be happening is that we are chasing the cost optimization rabbit a little bit too hard. Capability is weird dimension to quantify. A weaker model is not weaker in a linear way. It's usually this incredibly tall brick wall of a discrete go/no-go. If the model can't do the task, it doesn't matter how cheap the tokens are. Something approaching the inverse is also largely true.

Focus on the capability (is this giving my customer what they want) instead of the cost, and you will likely find that the cost never reaches a threshold where you even begin to worry about it. Starting from a position of cost optimization tends to spiral into a dark place.

by bob1029

6/11/2026 at 6:52:25 AM

> any desire to have it run while I'm asleep seems absolutely ridiculous.

could that be the difference from your peers? :p (real question b/c if you brought it up you're probably seeing others do it)

by throawayonthe

6/11/2026 at 7:05:09 AM

The point I'm trying to make is the reason a lot of people are resorting to the 24/7 Ralph loops is because they're using weaker models that need an incredible number of attempts to make any progress. The Death Star has different game theoretic implications. You probably don't need it to be lasering entire planets while you sleep, assuming the laser system actually works as advertised. I've never had a copilot run that took so long that I had to get up from my PC. Maybe 10 minutes. What the hell can run for 24 hours and still converge in a meaningful way?

by bob1029

6/11/2026 at 6:12:12 AM

Competition is lovely. And ironically, OpenAI will probably get and keep lots of enterprise customers like Microsoft^ that won’t accept anything less of ZDR.

[1] https://www.theverge.com/report/947575/microsoft-claude-fabl...

by dannyw

6/11/2026 at 6:14:21 AM

ZDR = Zero Data Retention

by olmo23

6/11/2026 at 5:37:48 AM

It's all speculation.

Reality is Fable is x2 price increase against previous.

GPT5.5 is x2 price increase against previous. And after the last week reset, codex is hungry for your sub allowance.

Everybody can see that the massive raises are not matching the revenue, at all.

It's a surprising headline. Yes it does make sense to cut the price to gain market share, but it also make sense to keep it at a sustainable level, which seems to not have been reached yet.

by jb_briant

6/11/2026 at 6:16:45 AM

Fable is twice the size of Opus from what I gathered. So I'm not sure if 2x price translates to 2x profits as well.

Not sure about GPT but it seems plausible they've also been increasing the model size with recent releases. (Progressively training a bigger model and easing into a profitable price range for that model scale?)

by andai

6/11/2026 at 6:23:26 AM

it looks like all AI is following the same pattern as GPT-3 again, building bigger models to achieve better results.

by miyuru

6/11/2026 at 6:57:40 AM

Which is actually good news if it still works

by usrnm

6/11/2026 at 5:46:17 PM

Opus 4.8 cost 2x than 4.7 But to compensate for that Claude Code limits wete doubled

This was a week after deepseek slashed prices!

by thewhitetulip

6/11/2026 at 5:31:12 AM

This pre-IPO battle is very entertaining. Curious how it all ends

by Overpower0416

6/11/2026 at 5:35:38 AM

Bankruptcy? How much longer can they sell a dollar for 50c?

by nelsonic

6/11/2026 at 5:45:36 AM

How long did AMZN do it for?

by tty456

6/11/2026 at 6:16:36 AM

Amazon lost a cumulative 2.8 billion over their first 17 quarters.

So if you're asking about time, then amazon stopped a lot faster. OpenAI is 40 quarters old.

If you are asking about money, then amazon... also stopped a lot faster. OpenAI is losing money comparable to amazon's lifetime losses every quarter.

by MadxX79

6/11/2026 at 5:53:49 AM

I don’t think Amazon did that…?

by ses1984

6/11/2026 at 6:25:59 AM

Amazon was pretty famous for never actually posting a profit for their first ~10 years of operation

by swiftcoder

6/11/2026 at 7:59:43 AM

> Amazon was pretty famous for never actually posting a profit for their first ~10 years of operation

They were spending the profit from each user, not making a loss on each user.

It's a big difference.

To turn a profit all AMZN had to do was stop spending (and the consumers would not have been affected by the halting of spending).

For the AI providers, to turn a profit they have to raise the price.

by lelanthran

6/11/2026 at 12:20:25 PM

It’s the same here. Inference alone is profitable. It’s the R&D cost of making a new model that drives up expenses.

by mnicky

6/11/2026 at 7:42:45 PM

This doesn't make sense. Inference alone is profitable but you have to continually train new models. There isn't a point where you will have a model that is the final model and you can just serve inference and profit, you always have to train more models.

It's not at all the same as what Amazon was doing. At any point, Amazon could have turned off the expansion engine and turned on the profits. AI companies don't have that luxury, if they stop training they'll just fall behind and die because they don't have a competitive model. They are locked into training in order to be competitive, they are not by default profitable and choosing growth over profit.

by miyoji

6/12/2026 at 1:45:26 PM

I think there's another point of view - let's consider each model as an investment. It is now sufficient that each model earns more than it cost to develop. And this generally holds (I heard that GPT-4.5 was a notable exception).

by mnicky

6/12/2026 at 6:31:35 AM

> At any point, Amazon could have turned off the expansion engine and turned on the profits

Maybe, but they wouldn't be in the dominant position they are today if they had turned off the expansion early - spending to suppress big competitors like Wallmart in the online shopping market pays dividends.

by swiftcoder

6/12/2026 at 12:51:50 PM

But they spent money that was earned already, not money that was raised or borrowed.

by ses1984

6/12/2026 at 6:43:25 AM

Yeah they can probably be almost entirely depreciated within 2-3 years, and pretty substantially front-loaded within that. Like, the expensive part of being a CPU company is making new ones, but Intel can't exactly just rest on their laurels and sell Pentiums for the rest of time.

by recursivecaveat

6/11/2026 at 6:50:30 AM

Because they were constantly reinvesting profits...

by xboxnolifes

6/11/2026 at 5:55:26 AM

Amazon would absolutely take a loss on certain products in order to dominate the category, squeeze out competitors and then bring the price back up. It's one of the reasons they're so dominant in general now. Also one of the reasons why Amazon Basics has basically everything that exists and they're usually at or near the top of their respective categories -- third-party sellers simply can't compete.

by LoganDark

6/11/2026 at 6:18:11 AM

Amazon wasn't competing against open and free models that are starting to be good enough running on existing laptops.

OpenAI and Anthropic's moat is filling with cement faster than they can dig.

by sschueller

6/11/2026 at 9:07:06 PM

OpenAI and Anthropic aren't competing against them either.

If you could go out on the street of anytown and find one person using an open model, I'd eat my GPU.

by WarmWash

6/11/2026 at 6:25:35 AM

I have 128 GB of unified memory (M4 Max) and the user experience with local inference is still pretty bad. I'm so glad something like llama.cpp exists so I don't have to wrangle Python (which I hate), but OpenCode is entirely disrespectful of the KV-cache so I had to switch to Pi (but Pi is going relatively well actually).

Even so, I can't really run at hundreds of tokens per second which is practically table stakes for my work. Even if I did manage to run that fast, the model would probably be completely braindead and stomp all over the task.

Wish I could afford an M5 Max but I've been between jobs for months without even a single interview. Sucks to be a developer these days.

by LoganDark

6/11/2026 at 6:51:05 AM

Try Kilocode with deepseek v4 (via API directly to deepseek, much cheaper than via kilo).

I have had very good results and compared to others it just costs pennies.

I use something similar to this https://github.com/ScotterMonk/AgentAutoFlow setup and switch between deepseek v4 to flash depending on task.

by sschueller

6/11/2026 at 11:09:27 AM

Deepseek Flash v4 actually runs on 128Gb systems (about 14 tok/sec). Antirez created a fabulous 2 bit quant and a highly tuned LLM server

https://github.com/antirez/ds4

by sfifs

6/11/2026 at 7:05:30 AM

I do use DeepSeek, it's exceptionally cheap! Inference is slow though, and it's not particularly intelligent but the experience is better than local inference.

by LoganDark

6/11/2026 at 6:25:26 AM

Whole SV is subsidizing things to kill competitiom it all the time. L

However, Amazon was not racking debt the way these companies are. Both their behavior and financials were miles apart from these ai companies.

by watwut

6/11/2026 at 6:41:12 AM

Subsidizing is indeed different than burning cash, for sure.

by LoganDark

6/11/2026 at 6:11:47 AM

To a certain extent, but not completely. OpenAI and Anthropic are taking losses on their entire offering—that is a huge difference. Amazon, for example, has pumped its profits back into R&D for decades. What AI companies are doing right now is running the Uber playbook on an epic scale. In the US, there isn't much competition, so they can maintain a duopoly. But look at what happened in China: Uber collapsed and pulled out. Now, the entire world is facing competition from DeepSeek and Qwen at a fraction of the cost. According to a reliable Shenzhen source, they will halve their prices again by the end of this year using newer Huawei GPUs. The current 7nm chips are already bleeding OpenAI dry. By the end of this year, they will upgrade to 5nm, and by June of next year, 3nm. They don't even have to be better—just 95% as good at 1/20th of the price. I don't see OpenAI and Anthropic surviving much outside of America; they are likely staring down Groupon’s fate. You can research it yourself: China has no issues with electricity because they have a massive power surplus. This is why OpenAI and Anthropic are so scared right now. They must IPO by 2027, because after that, they will suffer the exact same fate as Groupon.

by Haven880

6/11/2026 at 6:15:14 AM

I do love the DeepSeek models, they're so incredibly cheap and for functionality that nears Sonnet. Weeks of heavy usage still lands squarely under $10 for me.

Compare that with how I pay $200 a month for Claude and am still hitting the limits with any sort of sustained usage. They even have a special usage limit for Sonnet to prevent you from using too much of that either.

I'm super frustrated with how slow DeepSeek is though. And it's not nearly ready to be unsupervised for long periods of time like Claude is. Just this morning I left Fable 5 unsupervised for about eight hours straight. Single turn. DeepSeek often gets even much shorter turns wrong, so I wouldn't trust it with anywhere near that length of time alone. Not to mention it'd get so much less done because of how slow it is.

Also, did you use an LLM to correct your grammar after you posted? Lol

by LoganDark

6/11/2026 at 10:10:55 AM

> I do love the DeepSeek models, they're so incredibly cheap and for functionality that nears Sonnet.

> I'm super frustrated with how slow DeepSeek is though. And it's not nearly ready to be unsupervised for long periods of time like Claude is.

Tradeoffs ;). One thing I'm doing is to make my flows properly available on my phone, so I can run and supervise things wherever I may be.

by skeledrew

6/11/2026 at 6:51:16 AM

That's easy.

More tokens and bigger models pre-ipo to attract attention, limit everything post-ipo.

They did it before, will do it after.

by vkazanov

6/11/2026 at 5:37:04 AM

Increasingly it looks like it will end with a bubble bursting. LLMs and AI will survive, like the internet survived the dotcom bubble. But OpenAI and Anthropic could just be today's AOL and Yahoo.

by pseudosavant

6/11/2026 at 5:54:04 AM

I hope it will also crash hardware pricing so it becomes economically feasible to run your own local model. Currently I don’t like where we are heading with the sabotaging models because its “too dangerous”

by Overpower0416

6/11/2026 at 8:13:25 AM

> I hope it will also crash hardware pricing so it becomes economically feasible to run your own local model.

Even if you don't acquire hardware to do host local models, a hardware crash means that I should be able to rent the crashed hardware at just above cost of electricity + bandwidth.

Like the way I can now, for $7/m, rent a VPS that can run my B2B webapp for a company with 10k users, I look forward to buying a timeshare on GPUs that let me pay $12/m for all-you-can-eat GPU.

by lelanthran

6/11/2026 at 6:27:29 AM

I used to think of a bubble too.

However, I think actually that while it won't give the results expected (AI agents run the company, build all features, etc.), it will nevertheless become a developer tool like IDEs, something "you have to have".

It's here to stay but probably with more realistic expectations than some CEO/CTO are pushing for (agents for everything, nobody writes 1 LOC, self healing systems, etc).

So the market expectations will be probably resized, but these tools are here to stay. Be it for cybersecurity (from CVEs to cyber warfare) alone, that's already worth all the money they are throwing a it.

by mk89

6/13/2026 at 1:05:11 PM

It reminds me of the Chinese bike wars where everyone was slashing prices trying to keep marketshare until the bubble burst and everyone lost billions.

https://www.youtube.com/watch?v=FQrEDq8KPiU

by hajile

6/11/2026 at 6:10:22 AM

if cutting prices is the definition of the race then its a race to the bottom.

These moves will only accelerate it.

by senectus1

6/11/2026 at 6:27:44 AM

By socializing the losses of course.

by xyzal

6/11/2026 at 6:48:33 AM

I haven't used OpenAI for months since them supporting the warmongers officially, and I have to say not only don't I miss them - I barely think about them expect for their "please come back" emails from my account I haven't deleted yet unfortunately.

by mentalgear

6/11/2026 at 6:26:33 AM

They cut prices and get more customers who are going to move to the next vendor that cuts prices even more or when they jack up the prices again.

I am not complaining, I like my investor subsidised tokens, I don't see what these companies see as their end goal when it's becoming more and more possible to run a competent LLM locally(even with today's RAM prices).

I am surprised that there is no Claude or ChatGPT machine that I could buy, I feel like they should be opening up that model, but I guess subscriptions look better on balance sheets.

by istvan0

6/12/2026 at 4:06:42 PM

OpenAI is great for coding, but DeepSeek is also powerful and much cheaper.

I'm doing model training and architecture dev all day. often running loops to monitor training status or executing spec and E2E tests.

I really hope token costs come down.

It would be awesome if OpenAI could double the usage allowance for the Pro subscription.

by dennysora-main

6/11/2026 at 5:23:06 AM

How does OpenAI plan to be profitable?

by anonym00se1

6/11/2026 at 6:00:38 AM

Economies of scale, optimization of models, hardware, energy infrastructure, data center construction and operation, etc. Stuff is currently relatively inefficient and there's lots of room for optimization. All the usual stuff.

by jillesvangurp

6/11/2026 at 6:10:51 AM

Last man standing monopoly.

by senectus1

6/11/2026 at 8:16:21 AM

> Economies of scale,

"We lose money on every customer, but we'll make it up in volume" :-)

by lelanthran

6/11/2026 at 6:20:58 AM

Is that even the plan, or is the plan to make a huge IPO while there's still hype and run off with the money?

by Hamuko

6/11/2026 at 5:24:59 PM

Running off with money to be burned by your infra is a pretty terrible plan

by dgellow

6/12/2026 at 11:01:27 AM

Surveillance, user data, government contracts, military technology, and ads. I don’t actually know this, just guessing based off other big companies and what they’ve done with the current government.

by ian-clark

6/11/2026 at 7:04:18 AM

Ads of course

by testfrequency

6/11/2026 at 12:18:46 PM

OpenAI seems like such a better product these days. I was someone who jumped to anthropic early on for claude code, but I find myself jumping in the other direction these days.

I completely don’t understand Anthropic’s pricing where you have to pay a monthly fee to access their crappy models and pay per use for access to their top model. If you’re going to go pay per use it should be actually pay per use.

by daft_pink

6/12/2026 at 2:13:15 AM

Slashing prices is only going to go so far...you couldn't pay me to use chatGPT or codex. I used chatGPT for a long time but once i switched to anthropic i could sense a higher quality and a lot less frustration and correction on my part.

by usernamed7

6/11/2026 at 8:14:41 AM

This is the race to the bottom setup that will tank these companies in their attempts to IPO. They’re burning cash at current pricing and if a true price war breaks out the only way that ends is if either OpenAI or Anthropic blows up and goes away.

Right now OpenAI is looking like the one setup to fail here. They have lost momentum big time and are looking incredibly vunerable.

by cmiles8

6/11/2026 at 8:15:18 AM

LLMs are quickly becoming a commodity. In a decade, the only reason anyone won't be running free models locally will be for corporate oversight or regulatory needs, so the successful providers won't be the ones that make the best product, but the ones that make the most compliant product.

by dlcarrier

6/11/2026 at 10:51:41 PM

OAI is trying to lure Anthropic into a war they know Anthropic can’t fight - a war of who can burn more cash.

by IAmGraydon

6/11/2026 at 6:22:49 AM

I’d upgrade ChatGPT for the family but I have them in an enterprise plan so I can distribute custom GPTs easily and that’s incompatible. Ah well.

by arjie

6/11/2026 at 6:19:23 AM

No moat!

Think about where any of them will be in 20 years

On device AI?

by sghiassy

6/11/2026 at 7:05:47 AM

Lots of comparisons to eg. Amazon, and how both were burning money for ages.

Maybe the better comparison is Uber? I.e. a commoditised product (taxis on an app), burning money to directly subsidise and gain market share. I always thought it was utterly insane and a waste of money... But you'd be hard pressed to have not made money on Uber.

This is my understanding anyway. A LLM-generated summary suggests that anyone who invested pre-IPO got at least 8-10% annually compounded. Even Series G investors made 2.3x since then. It's not an Eldorado and has to make up for all the losers in the VC portfolio but it's money made, not a smouldering crater of losses.

And after going public, return from IPO is 9.4% compounded. Price is 40% below all time high in October 25 but hey that's a harsh criterion for a long term investment.

The reason why I think it's a good point of comparison is that there's no moat, plenty of competition, heavily subsidised for years by literally burning cash, now seemingly profitable and a reasonably sane PE ratio of 17.

Of course one difference is that a major cost item for LLM companies is building genuinely new, cutting edge engineering/science products whereas for Uber, I never understood why they need the 1000s of technical staff to deliver a taxi app.

I don't know about the ins and outs of the business models of either LLM providers or Uber but keen to hear from people who have insights.

by rich_sasha

6/11/2026 at 9:46:01 AM

It’s all about the equity.

Not sure why people are talking about revenue and profits. Sam & co are about to make ridiculous bank.

by grebc

6/11/2026 at 5:27:21 AM

i wonder what % of Anthropic's subscriptions is annual vs monthly

by seydor

6/11/2026 at 5:36:08 AM

We run monthly. It seems like every few months there's a reason to swap in/out of a particular vendor. Specifically I use all 3 pro then either chat or claude will have a 5x max depending if they're the good thing to be using during that those 3 months.

by irjustin

6/11/2026 at 5:31:05 AM

Wasn't this move meant to be delayed until after the IPO?

by glaucon

6/11/2026 at 6:26:58 AM

I think it is time to start shorting.

by xyzal

6/11/2026 at 6:46:56 AM

Too bad codex still sucks. Anthropic could double their prices tomorrow and I'd probably still pay it.

by Uptrenda

6/11/2026 at 6:49:43 AM

And openAI's discounts are not enforcing that it is a quality product.

by mentalgear

6/11/2026 at 9:22:58 AM

you're not a corporation, corporations are price-sensitive and the decision-makers are typically not the end-users.

by byzantinegene

6/11/2026 at 7:56:27 AM

Yes, please, do it, slash the prices, ideally to zero, immediately!

That way you will loose money even faster and we can finally get ridd of this nonsense even sooner.

by m4rtink

6/11/2026 at 5:23:22 AM

Is OpenAI bankrupt yet?

by outside1234

6/11/2026 at 5:11:21 PM

You and I like Claude because it's the best for coding but the normies love chatGPT. ChatGPT has a huge market target.

by declan_roberts

6/12/2026 at 4:55:49 PM

Maybe stop the "news" for a bit?

by pixel_popping

6/11/2026 at 6:01:50 AM

OpenAI is full of Trump/MAGA supporters and actively encourages using AI to kill people.

More than happy to watch them lose the global consumer market while they compete with Palantir for DoD contracts.

by tailscaler2026

6/11/2026 at 5:50:54 AM

Nothing to do with price.

Claude actually works - unless OpenAI can do that it would make no difference if it was free.

It works unbelievably well actually - it’s truly amazing.

by andrewstuart

6/11/2026 at 5:59:02 AM

Codex also works, before Opus 4.8 and Fable it wasn't very clear who had the best agentic model.

by GaggiX