alt.hn

6/6/2026 at 6:27:26 AM

A Starbucks marketing stunt spiralled into mass boycotts in South Korea

https://www.theguardian.com/world/2026/jun/06/starbucks-south-korea-tank-day-promotion-blunder

by beardyw

6/6/2026 at 6:28:33 AM

"Marketers chose the slogan after consulting an AI tool, looking for suggestions, Shinsegae Group said. It turned out some managers who approved the campaign never opened the email attachments showing the marketing material."

by beardyw