alt.hn

5/25/2026 at 9:00:38 PM

Ferrari Luce

 https://www.ferrari.com/en-EN/auto/ferrari-luce

by jumploops

5/26/2026 at 7:48:00 AM

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry.

But handing over responsibility for the exterior is quite questionable IMO.

To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you.

I wonder what political struggle was behind that within Ferrari. I can't imagine this design was received well, and I doubt that Ferrari actually asked for help on exterior design. It's more likely that Jony Ive demanded it...

(Also the fact that they presented the interior much earlier than the exterior could be an indicator for internal disagreements...)

by rickdeckard

5/26/2026 at 8:55:02 AM

I lived through similar dynamics (though not at Ferrari, of course).

The management knows that they need something new and out of their comfort zone. Someone (from within or without) suggests an idea that would never been accepted in the olden days.

The management, for the sake of their company, would suppress every instinct they have built over the years, often over-correcting. This inevitably results in some questionable choices seeping in, in the name of openness to new paradigms.

And not every time this goes well.

I'm not saying this is what's happening here. These are world-class engineers and designers, but nobody is immune from a bad decision or two.

by ahmedfromtunis

5/26/2026 at 10:12:29 AM

Exactly, I've experienced the same a few times, in different industries.

That's why I can imagine Ive's company wowing the management with an early interior concept pitch, but then demanding also exterior design ownership as part of the agreement because "it needs to be a coherent design, like an iPhone".

Sounds perfectly reasonable and easy to vouch for. Management feels like they are anyway in control because they decide whether to launch the product or not.

But if the product starts to shift over the course of the development, someone in management has to make the call. And that's a very expensive call to make.

I've personally been with companies which had such big-name collaborations that "deviated" from expectations in very advanced development-stages.

I've seen companies successfully intervening, but more often than that scale-down the project or cancelling the entire collaboration and ending the project, as no partial solution could be agreed on.

The latter was especially common with Design Companies (e.g. Porsche Design, Prada, the earlier LVMH), as their contracts were not phrased for collaboration but for creative control. I would assume Jony Ive sees himself in the same bracket...

by rickdeckard

5/26/2026 at 5:51:03 PM

This happens all the time. Ferrari taking inspiration from BYD is certainly brave, but it there is a fine line between bravery and good old stupidity.

As the saying goes: It's good to keep an open mind, just not so open your brains fall out.

by xorcist

5/26/2026 at 6:33:40 PM

They needed something bold for their first foray into this market, but this is wrong direction bold lol

by KoolKat23

5/26/2026 at 2:28:03 PM

honest question: is there any difference between this and the Pontiac Aztek? I guess time will answer that one...

>> the Aztek was to signal a design renaissance for GM, and to "make a statement about breaking from GM's instinct for caution. One designer said that during the design process, the Aztek was made "aggressive for the sake of being aggressive." Peters, the Chief Designer said "we wanted to do a bold, in-your-face vehicle that wasn't for everybody."

by skeeter2020

5/26/2026 at 3:40:38 PM

The Pontiac Aztek was at least bold, and like the Nissan Cube, people didn't like the looks, but those who bought it really seemed to love it inordinately.

This thing isn't even bold, it's just ... a generic car?

If they had made it outrageous (think: teardrop which is most efficient aerodynamically or something) it'd make more sense.

by bombcar

5/26/2026 at 4:05:34 PM

> Pontiac Aztek was at least bold

How bad does a design have to be that this is a valid attack?

The Luce is so generic it borders on nihilism - destroying the very concept of Ferrari precisely because Ferraris are good.

by abtinf

5/27/2026 at 1:12:55 AM

i'd say BMW i8 is more Ferrari than the Luce.

The Luce is stated to hit 190mph. I honestly doubt the reality of getting that speed on real track. Having battery in the floor helps stability of course. Yet it still looks to be too high for such performance. Look at similar EV - Porsche Taycan - top speed from 155 to 190mph for the top model. The 190mph model has similar horsepower, and much better aerodynamics and sits lower.

by trhway

5/26/2026 at 4:57:37 PM

My cousin bought a brand new aztek off the lot for way way below sticker like 60% because they sold so poorly because of how ugly they were perceived to be. I think the people who love them probably love them because of how cheap they were.

by sleepybrett

5/26/2026 at 2:30:25 PM

[dead]

by trippsydrippsy

5/26/2026 at 9:54:58 AM

Isn't this how the Jaguar fiasco came to be?

by martinvol

5/26/2026 at 12:08:05 PM

When I first saw the third generation Nissan Primera [1] many years ago, this is the thought that occurred to me: some bold, enterprising designer somehow managed to convince the organization to push through a radical, risky departure from their usual aesthetic. The 2010 Nissan Juke too, felt similar (I owned one myself). In my view, both models worked out. I don't think Ferrari was that lucky.

[1] https://en.wikipedia.org/wiki/Nissan_Primera

by hliyan

5/26/2026 at 4:42:38 PM

Well I'll say this for the design (as a non-designer):

1. It doesn't look like any other car, though it still obviously looks like a car

2. The buzz, good or bad, is going to mean people hear about it, talk about it, and see it

3. If you see it in public you're likely to recognize it; whether that's a good thing or not remains to be seen

by danudey

5/26/2026 at 5:07:18 PM

But doesn't it look simply like "every sports car", like a dilution of all sports cars?

To me it's like how a sports car would look in a video game which has no license to use actual cars.

A "McLovin Testosterona"...

by rickdeckard

5/26/2026 at 8:58:46 PM

To sports car enthusists, there is a certain flavor in each car produced by the major companies that one can recognize without seeing the badge. Even the SUVs carry over that recognizable design language like with the Cayenne and Urus. This doesn't look like a Ferrari, which is fine. There's nothing wrong with coloring outside the lines. But then again, this is not something Ferrari fans (with money to buy a Ferrari) would expect from the House of Pininfarina, it looks like an iPad. Maybe that doesnt matter, maybe Ferrari is more angling towards the kind of buyer that wants a Ferrari but also needs something he can take the kids to school in. Maybe the kind of person with Ferrari money but Tesla sensibilities.

Think of it like this: even the most expensive iPhone isn't that much more than the base model. There's a limit on what you can buy, anyone with a decent job can afford the same phone that billionaires use. But what if there was something even more premium? Something that's higher performance and looks better, would you buy it if money was no issue?

by wildzzz

5/27/2026 at 3:56:23 AM

> Maybe that doesnt matter, maybe Ferrari is more angling towards the kind of buyer that wants a Ferrari but also needs something he can take the kids to school in.

If Ferrari wanted to build a Cayenne, I'm sure they could have just leaned on Porsche's expertise in slapping badges on beige SUVs for boring upper middle class suburbanites...

by ethbr1

5/26/2026 at 10:06:38 AM

I wonder whether the mere-exposure effect [0] could also be at play here.

For me, the first reaction to the Ferrari Luce was utter shock, but after looking at it again several hours later I'm starting to see some of its exterior elements differently (although my brain finds it hard to call the car "beautiful" in the same way as some of the other recent Ferrari models).

It looks like a decision was made to depart from the "modern"-looking Ferraris, but the direction of that departure seems to be very different from what the competitors are doing and what the general public is looking for visually in such a car (but it's worth keeping in mind that members of the general public aren't really customers of this car).

[0] https://en.wikipedia.org/wiki/Mere-exposure_effect

by rpozarickij

5/26/2026 at 10:25:33 AM

Just to clarify: I'm not saying the car is ugly, it's a good looking design.

But it's not a Ferrari design, it dropped almost all of the brands' identity and design language in favor of becoming a more "uniform sportscar design".

To me personally this is quite on-brand for Jony Ive's past work, where the exterior design of the product is diluted to the "least-offending version of its kind", a vessel to the high-quality interior experience which is focused to "excite the user".

In the mobile phone space this was disruptive, because (accidentally) it created the "normalized mobile computing platform" needed to transform the industry into a Smartphone industry.

But I'd say the sports car industry is different, I don't see a benefit in having the "most normalized sports car"...

by rickdeckard

5/26/2026 at 6:40:54 PM

I've only ever sat in a Ferrari, never driven one, but the interior looks exactly like what I'd expect from a modern Ferrari.

As for the exterior, I really don't like the front - but I think that's because a tall Ferrari is just wrong (for example, I think the Purosangue looks incredibly generic too).

by rahoulb

5/26/2026 at 3:44:41 PM

Exactly - it's a "fine sedan" for Kia, Honda, even Apple to release (I'm sure someone has put an Apple logo on it already).

But it doesn't scream "Ferrari" nor does it scream "look at me I'm driving a half-million euro car".

by bombcar

5/26/2026 at 5:11:28 PM

When I saw the design, I thought "This looks like a Tesla".

I'm sure it's an awesome car, and also a high quality premium experience. The question is whether it can command supercar prices - they are selling it for $650,000, and I don't quite understand the value proposition of a superior Tesla selling for that much.

Now you can say, well what is the value proposition of the other ICE Ferraris selling for that much? And that's the point, when they first came out, they didn't sell for such high prices, it was a long period of decades in which collectors were bidding up the prices due to their interest in collecting Ferraris and reselling them, at which point the cars became an investment and collectible item, rather than just "expensive high end vehicles".

So when you break from that tradition, but assume you can carry over the collector premium -- particularly for a disposable tech-heavy EV -- then that is where Ferrari made a mistake, and not only Ferrari, but there is a reason none of the EV supercars have sold well, or will sell well. Tech and collectables don't mix.

If you want an example of a brand that is doing this well, look at Rolls Royce. Rolls is selling actual luxury experiences, and their prices reflect the unique ownership experience, not the collectible value, as all Rolls Royces suffer massive depreciation, and have always suffered massive depreciation. No one buys a Rolls Royce expecting it to go up in value, it's understood that in 30 years, you can pick it up for less than the cost of the tires on the brand new model. In that environment, EVs work very well, and Rolls is having success with their high priced EVs that none of the automakers are having in the hypercar market.

by carefree-bob

5/26/2026 at 5:37:59 PM

Rolls knows their customers, as absurd as it may seem. The electrics hit the Royce brand first because it is the car “in which you are driven” and likely the reasons you state. Bentley, the car “you drive” has a different customer base and will be closer to the “normal” hypercar experience.

by mlhpdx

5/28/2026 at 6:53:24 PM

And the experience makes sense for what Rolls aims to do. Riding in a Spectre feels way more like riding in other Rolls' than it does an EV.

by mebizzle

5/26/2026 at 2:34:29 PM

Where is the Ferrari in this at all? I completely agree that they missed the mark in design. While the interior is 100% Jony Ive, the exterior screams "design by committee."

An electric Roma successor would have been much better received and possibly cheaper for them to develop (who knows?).

The silver lining in all this is that it means that the EV arm will not cannibalize their ICE cars.

by AquinasCoder

5/26/2026 at 4:01:12 PM

The exterior screams asian-EV design langauge to me - which may not be an accident. Ferrari have made no secret of their hopes this car will succeed for them in China.

> https://www.bloomberg.com/news/articles/2025-05-09/ferrari-s...

> https://archive.is/ilT3d

by giobox

5/26/2026 at 6:35:24 PM

No it doesn't, it screams 2026 Nissan Micra.

It looks a little like the BYD seal too perhaps that's why you say this. The Asian sports cars look nothing like this, only practical sedans.

by KoolKat23

5/26/2026 at 4:43:30 PM

No Chinese EV looks anything like this?

It looks like the EV version of Apple widgets and the iPhone home screen. There's so much rounded squares /rounded rectangle bullshit...it looks like something that was designed in 2010 and is about to get the shit sued out of it by Apple.

Every automaker is desperately trying to chase Chinese buyers. Most of them are too stupid to realize the Chinese can just....buy better Chinese EVs, and if they're not buying a chinese EV, it's because they don't want a Chinese EV, they want the foreign company's design and cachet.

Peopel don't buy Ferraris because they look like Chinese EVs. People buy them because they look like Ferraris and are exclusive.

Audi is doing stupid shit, too. They recently started making cars under the "AUDI" brand. Yeah. "AUDI". Versus "Audi" with rings.

If Ferrari wanted to sell more cars in China they could just stop be absurd dicks about a)who can buy their cars b)what people can do with them.

Things like "prohibit people from lending them to reviewers so Ferrari can game the review by putting on different tires and tuning the suspension for the specific track the reviewer will be using." Although might actually impress Chinese buyers since it aligns with them so well, culturally.

by KennyBlanken

5/26/2026 at 5:54:50 PM

Ain't just me who thinks it looks like an Asian EV:

> https://www.euronews.com/next/2026/05/26/ferraris-550000-ele...

> https://nypost.com/2026/05/26/business/ferraris-new-640k-ele...

> https://www.barrons.com/articles/ferrari-stock-price-luce-ev...

> https://www.telegraph.co.uk/business/2026/05/26/ferraris-475...

etc

by giobox

5/26/2026 at 6:12:06 PM

I agree as well.

But that's not because Asian EVs have a specific identity, but because the Luce's design has NO identity. It has no heritage, like a sports car from a company that didn't exist 15 years ago.

At the moment I don't even see alot in it to BUILD a design-heritage upon, not many accents you could carry onwards to other cars.

The Hyundai Ioniq 5 is also an Asian EV. But it has character, it has accents, it has "rough edges". I can see aspects of it carrying onwards to the point that I see a van on the street and instantly know "it's a Ioniq". I don't see much of that in the Luce right now...

by rickdeckard

5/27/2026 at 12:35:38 PM

It's be super funny if it has more usb ports than a macbook too. :D

by justinclift

5/26/2026 at 10:22:08 AM

The exterior is just a magic mouse! At least those switches in the dashboard are real switches, not touchscreen buttons.

by dnpls

5/26/2026 at 10:45:44 AM

I feel like the real story is Jony Ive’s deep love for the Subaru SVX on display here.

by tclancy

5/26/2026 at 1:38:38 PM

Hey, leave the SVX alone!

by xattt

5/27/2026 at 1:17:52 AM

Must have been their sales pitch.

by tclancy

5/26/2026 at 4:09:12 PM

Underrated comment

by bcatanzaro

5/26/2026 at 1:46:05 PM

This is a disaster for Ferrari. You buy the brand, the car and its lack of reliability is well known and the difficult handling also well known. But its La Ferrari.

This is the type of car that will be seen in the hands of people buying Cybertruck or the UK chavs that now buy Rolex. The moment that happens your brand is dead. Your customers will flock away back to Buggati and Aston Martin.

Massive Ferrari mistake.

by tcp_handshaker

5/26/2026 at 9:05:19 PM

Ferrari doesn't need to sell a massive number of these to keep the lights on, they can sell as few or as many as they want. Remember that this thing costs $500k, the market is relatively small compared to all of the other EVs for sale, even the luxury models.

by wildzzz

5/26/2026 at 1:52:29 PM

I agree on the aesthetics drastically breaking from legacy but I very much doubt charvers will afford this car.

by mc32

5/26/2026 at 5:08:29 PM

Some UK soccer players

by tibbydudeza

5/26/2026 at 2:18:45 PM

The clientele for the lower trim Ferrari is not the same pool as Bugatti purchasers.

by vablings

5/26/2026 at 2:30:26 PM

The actual correctness of your statement, and that I agree with, is irrelevant to the point I was making.

by tcp_handshaker

5/26/2026 at 1:55:05 PM

IMO this is a risk worth taking. The Ferrari brand is rather stagnant and not innovative. They need to do something like this to drive more attention and sales. Even if this particular model does not sell well they can refine and make better selling EVs down the line.

by BrokenCogs

5/26/2026 at 2:28:46 PM

>> They need to do something like this to drive more attention and sales.

The objective of a luxury brand is not volume sales.

There is the well known anecdote of somebody asking André Heiniger, then chairman/president of Rolex: "How is the watch business?" and he answering something along the lines of: "I have no idea. Rolex is not in the watch business..."

by tcp_handshaker

5/26/2026 at 2:16:53 PM

According to one of the recent Acquired (podcast) episodes, they could ramp up production to increase sales at any time, they just don't in order to keep brand value and desire high, so I'm not sure it's that.

by butlike

5/26/2026 at 2:34:30 PM

> The Ferrari brand is rather stagnant and not innovative. They need to do something like this to drive more attention and sales.

Wild assertion. Ferrari is currently #8 largest market cap for a car manufacturer. They're valued above Mercedes, BMW, Volkswagen and every other Euro car brand.

They couldn't be more successful as a small automaker if they tried. But you think they need to do something like this to drive attention and sales?

by turtlesdown11

5/26/2026 at 2:45:23 PM

the world is shifting to EVs and Ferrari doesn't want to get left behind. It's making a bold statement with this model

by BrokenCogs

5/26/2026 at 2:59:16 PM

What is bold about this cheap design?

by laserlight

5/26/2026 at 6:10:39 PM

It's bold to offer something as ugly as this for that kind of money. Jony Ive should stick to designing aluminium cubes. That's where his talents are.

by zeroc8

5/26/2026 at 3:09:50 PM

It's completely different from the other Ferrari models (much like the Cybertruck for Teslas)

by BrokenCogs

5/26/2026 at 3:41:02 PM

I don't agree that difference equals boldness. Boldness of Cybertruck comes from its statement. There is no such statement behind Ferrari Luce. It's a cheap Ferrari-for-your-kid kind of design.

by laserlight

5/26/2026 at 4:49:29 PM

which has nothing to do with your (wild) statements about how Ferrari is stagnant and desperate to boost sales...

by turtlesdown11

5/27/2026 at 11:51:17 PM

When was the last time the world talked about Ferrari like this? They've been stagnant for that long

by BrokenCogs

5/29/2026 at 3:27:47 PM

Stagnant? Is that why their value has gone up 8x in the last decade? Does the market reward stagnant businesses?

It's very clear you don't follow the market or the auto industry. The fact that Ferrari is the most valuable European carmaker makes it clear they are not "stagnant". A "stagnant" brand wouldn't outvalue Volkswagen, etc.

by turtlesdown11

5/30/2026 at 10:34:07 PM

Overall market value doesn't have anything to do with how innovative a business may be. Ferrari has a high value because it has a very large profit margin, due to their deliberate low supply and high sale prices. That doesn't mean it's innovative

by BrokenCogs

6/1/2026 at 7:01:05 PM

So the company that earns more per vehicle sold isn't "innovative". How do they command their deliberate high sales prices then? Magic? Why doesn't every car maker have a similar strategy? Why doesn't Porsche, Aston Martin, etc have the same success?

Ferrari is innovative and their brand is vibrant. As evidenced by their extreme success.

If you want to argue in the alternative, try submitting facts or evidence.

by turtlesdown11

6/3/2026 at 6:05:21 PM

There's plenty of evidence that Ferrari operates on the economics of scarcity, not innovation. Here's just one article from this year: https://medium.com/@moschovakiscapital/ferrari-at-332-the-wo...

Ferrari makes a ton of money per vehicle because there is a long line of wealthy elites waiting to buy a new tailored model. They are not known for innovation, in fact you have not provided any evidence to the contrary. They are even terrible at F1, having not one a title since 2008, despite having some of the best drivers racing for them. Yes these are different departments but the same culture.

Would you call Rolex an innovative brand? No one would, because they are a luxury watchmaker brand, who also happen to be one of the most valued brands in the industry.

by BrokenCogs

6/7/2026 at 10:05:05 PM

> They are even terrible at F1, having not one a title since 2008, despite having some of the best drivers racing for them

zero relevance to this discussion (but unsurprising you conflate), and if you don't understand F1 is a marketing exercise that Ferrari wins, I don't know what to tell you

> Would you call Rolex an innovative brand

Yes I would, the deep sea dweller was a stroke of genius, as was the Tudor renaissance, they are deeply connected to their customer base and innovate for their customers.

You seem unable to understand that for the market of demand that Ferrari and Rolex seek, they innovate perfectly. They innovate for the pool of customers, not for you or the public. They've been rewarded richly by creating new vehicles that their customers demand.

Again, you've provided zero evidence of your fact-free claims, no need to respond further

maybe learn the markets you're commenting on? also try learning what innovation means, it doesn't mean coming up with an imbecilic vehicle like the cyberdumpster

by turtlesdown11

5/26/2026 at 9:59:28 AM

I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now.

I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances.

For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.

by gt0

5/26/2026 at 10:33:44 AM

Ferrari Luce is the nicest KIA design ever.

by Mikho

5/26/2026 at 10:36:46 AM

Or a fairly nice evolution of Honda maybe...

by rickdeckard

5/26/2026 at 11:53:14 AM

Never buy a Hyundai/Kia. They make the dumbest cost cutting decisions, like their recent immobilizer fiasco. The dealers are also, largely without exception, terrible.

by TylerE

5/26/2026 at 12:11:43 PM

Several Kia models produced around 2005 incorporated the questionable design of having the engine control electronics located below the oil sump - as I've seen first-hand what that does to the vehicle's maintenance costs, I'm inclined to agree with you!

by seabass-labrax

5/26/2026 at 12:53:55 PM

I know a number of people with this view on Kia and Hyundai. "They were garbage back in 199X or 200X so they're still garbage now." Except that was twenty or thirty years ago and from what I've heard they made advances in design and quality since then.

by Copernicron

5/26/2026 at 1:36:31 PM

The immobilizer issue I mentioned effects virtually every Kia built between 2011 and 2021.

They also do not do well in CR's annual surveys.

They're still bad, and there is ample objective evidence.

by TylerE

5/26/2026 at 2:18:11 PM

Most of what I've heard is about the electric vehicles they produce, not the ICE cars. My understanding is their EVs are different beasts and much better.

by Copernicron

5/26/2026 at 3:49:24 PM

Kia has some competitive vehicles in niches that not many seem to want to service, and I suspect many of their buyers do not live in areas where immobilizers are going to be a major issue.

Our dealer was fine, and it's been fine. It's a car car, not really doing anything amazing.

Brands, but especially Asian ones, seem to go through cycles - this thing is absolute shit, nobody buy it, company fixes the problems and gets reliable, but still thought of as crap, company keeps improving, people start to notice, becomes known as a real good and reliable deal, company starts charging more and more. Kia's on the ascendant right now, where Toyota was 20+ years ago.

by bombcar

5/26/2026 at 6:40:41 PM

The immobilizer thing isn't due to stupidity, but corner cutting taken to ridiculous extremes. I don't think a company can recover from being run down by bean counters.

by BoingBoomTschak

5/26/2026 at 1:12:58 PM

Maybe, but anecdotically people I know who bought new Kia's also got rid of them, after trying different models that all had interesting problems.

by lukan

5/26/2026 at 1:56:43 PM

Kia is pretty much well regarded in Europe. It was the first company to offer a 7 years warranty. I've been very happy with mine.

by lbreakjai

5/26/2026 at 8:37:55 PM

They offer (still I assume) a ten year warranty in the States. They offer such a long warranty because the perceived reliability of their vehicles is so low.

by turtlesdown11

5/26/2026 at 3:59:24 PM

The dealer issues are true, but we have been very happy with our 2021 Hyundai Palisade Calligraphy after owning it for 5+ years and 82k miles. Budget luxury with pretty good handling and performance. It's a great value package if you need a 3rd row vehicle (I have 4 kids).

by vlucas

5/26/2026 at 8:04:11 AM

Doesn’t matter as long as it isn’t ugly. Porsche made the cayenne and the panamera, too. The V12 buyer won’t even look at this, but the luxury EV buyer now has a new thing to consider.

by baq

5/26/2026 at 12:01:57 PM

No, the V12 buyers will buy these in droves. Ferrari is incredibly elitest. You’ve got to buy multiple lower tier vehicles to even be allowed to maybe eventually buy a build slot for one of the high end cars.

by TylerE

5/26/2026 at 3:26:10 PM

Worst case Ferrari will make people buy these so they can buy something else.

by LanceH

5/26/2026 at 6:13:09 PM

They’ll likely have to buy several of these, in different colors, and agree to sell them back to Ferrari at a massive loss… only for Ferrari to repeat the process over and over.

The shenanigans manufacturers like Ferrari and Porsche are allowed to get away with is so frustrating. But when people treat cars like collectibles and never even intend to drive them, I suppose there’s little reason not to.

by rubyn00bie

5/28/2026 at 2:46:21 PM

Porsche cars are designed to be driven and they are.

by NetMageSCW

5/26/2026 at 12:23:46 PM

Panamera is a beaut, though.

by wiseowise

5/26/2026 at 5:48:55 PM

Compared to the Cayenne I’m with you. Compared to a 911 though…

by robotresearcher

5/26/2026 at 2:21:00 PM

we'll have to agree to disagree I guess ;)

by baq

5/26/2026 at 12:09:31 PM

Not really, I love the original Taycan. It's too bad the second generation looks a bit more like BYD/Model 3, I wish they would have stayed with the original design even if it means staying with lower range.

by xiphias2

5/26/2026 at 8:19:50 AM

The back of the car is ugly.

by discreteevent

5/26/2026 at 8:38:28 AM

I suppose by "back" you mean the whole car?

https://www.bbc.com/news/articles/cwy22rddy5no

by kleiba2

5/26/2026 at 9:41:52 AM

Sheesh, it looks like its own Chinese knockoff if that clichee were still a thing :D

by flohofwoe

5/26/2026 at 11:43:22 AM

Mm... yeah I guess except the weird front grill it's doesn't look exactly bad... but then you scroll down to the other Ferrari at the bottom of the page... "oh".

by IshKebab

5/26/2026 at 4:30:01 PM

At least it tries to look like a Ferrari a bit more than the rest of the car. It's a rounded F40 without the wing

by dietr1ch

5/26/2026 at 11:39:05 AM

Define ugly

by mapcars

5/26/2026 at 12:24:32 PM

Ferrari Luce ugly.

by wiseowise

5/26/2026 at 3:13:18 PM

Ferrari has historically worked with outside designers. Pininfarina being probably the most prominent. Bertone, as well. Ferrari brought design in-house relatively recently.

by LgWoodenBadger

5/26/2026 at 11:00:31 AM 

  > To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you.
I think that is the idea. Ferrari presented a plausible EV exterior, albeit one that will not appeal to Ferrari's target market (and budget). The resulting non-sales could be used to justify the position that Ferrari's target market is not interested in EVs, should the need arise.

by dotancohen

5/26/2026 at 12:56:00 PM

But justify to who?

Ferrari already got their exception from the EU regulation for CO² reduction via the E-Fuel loophole, which was tailored for them and allows them to continue selling V8 and V12 ICE-based cars beyond 2036 if they only use synthetic e-fuels.

This secures their existing business model for customers who insist on ICE-based cars and are willing to pay the premium for it.

A portion of their addressable market shifts to EV-based sports cars though, they are shooting themselves into the foot by not establishing a BOLD identity in this space soon. A bland product with a "we used to be big in ICE" brand won't cut it there

by rickdeckard

5/26/2026 at 3:08:09 PM

Wasn't tailored for Ferrari, or at least not for Ferrari alone. Porsche is a much bigger player revenue – 5x the annual revenue.

by Volker-E

5/26/2026 at 5:51:04 PM

it was created after lobbying/intervention of Italy and Germany, so yes, also for Porsche.

But Porsche has a much wider palette of cars, if ICEs would be banned without exception they could adapt.

Their concern was that Ferrari could be exempted entirely from the regulation due to their low total volume, with Porsche ending up unable to compete on ICE sports cars with them because they're no longer allowed to build one.

Hence the "Ferrari loophole". Not just for Ferrari, but BECAUSE of Ferrari

by rickdeckard

5/26/2026 at 11:44:40 AM

I thought a similar thing too.

"Look, we tried to create an EV and no one bought it. So we need to retain that carve-out in the regulations that mean we do not have to electrify our entire product line or we will go out of business entirely."

I'd totally buy this car if it looked like that and was from a mainstream manufacturer (i.e. priced normally), but yeah I cannot see a typical ferrari owner buying one.

by mattlondon

5/26/2026 at 2:10:47 PM

Its a divorce car. You get to keep your real ferrari(s), and buy her one of those. Good for school/grocery runs, has the right badge, probably will drive like a normal car. There exists a demography for those kinds of cars. Lots of people dont care one bit about the style, its all about the brand. (I doubt anyone would consider Bentley SuVs as good looking, for instance - yet they seel well).

by aenis

5/26/2026 at 3:22:53 PM

That was the deal with the Aston Martin Cygnus as well. It wasn't meant for enthusiasts. It was generally sold to wives who bought them alone - much to the fury of husbands later that day. Some Aston Martin salesman once mentioned this in an interview, mentioning that otherwise there was no way to move that vehicle.

by dotancohen

5/26/2026 at 5:36:35 PM

> Aston Martin Cygnus

Googling this ruined my day

by Cyan488

5/26/2026 at 7:27:07 PM

Wasn't the Cygnus just an emissions compliance vehicle?

by w4der

5/26/2026 at 7:51:16 PM

They still had to sell it.

by dotancohen

5/26/2026 at 3:52:36 PM

[dead]

by bombcar

5/29/2026 at 10:18:18 AM

There’s nothing wrong with them going out of business either, though.

by dontlaugh

5/26/2026 at 9:06:26 AM

Ferrari have long worked with third-party coachbuilders such as Pininfarina. I'm not sure how much autonomy Ive had over the final design, but if it's anything like the relationship with Pininfarina, etc. the design would have been a collaboration.

by JetSetIlly

5/26/2026 at 9:48:10 AM

Though Pininfarina, Zagato and others have a long history of designing beautiful car bodies, many of which have more than stood the test of time.

by rounce

5/26/2026 at 10:38:38 AM

And the press-release [0] sounds like Ferrari had very limited creative control:

"Introducing a team from outside the Ferrari Design Studio led by Flavio Manzoni invited a new perspective and cross-fertilisation, enabling a new design language to be introduced."

"LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience."

[0] https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...

by rickdeckard

5/26/2026 at 3:57:40 PM

Sounds to me like LoveFrom didn't spend enough time learning about Ferrari first.

by bombcar

5/26/2026 at 11:40:26 AM

"(Also the fact that they presented the interior much earlier than the exterior could be an indicator for internal disagreements...)" - not necessarily, they did similar already back in the 1990ies, when the new line of front-engined GTs as successors to the mid/rear-engined Testarossa came up. At first some appetizers about the new way of building chassis (Ferrari had a decades old legacy of building rather outdated tubular space frame chassis), followed with tidbits about exterior and interior designs of at first the 456, and then the actual two-seater successor to the Testarossa, the 550.

by loolatrix

5/26/2026 at 7:05:10 PM

Maybe I'm being silly, but I felt a strange existential dread watching the video. I asked myself: who is being marketed toward? In my head, it's Apple lovers that want to larp as car people, and having the money to waste on such an endeavor.

edit: I just realized, I don't know the price, but I've basically described tesla people. I wonder how many of these buyers already own one...

edit 2: price is around 600,000 USD -- it's a super tesla!

by darau1

5/26/2026 at 2:19:50 PM

I do get a lot of "plastic" vibes and "high quality raching sim gear"

by rawoke083600

5/26/2026 at 1:26:24 PM

It looks like a Polestar.

The performance is certainly what you would expect from Ferrari, but it doesn’t matter. This isn’t a car that should have a Ferrari emblem on it. This will go down as one of the all time automotive blunders.

I think Jony Ive is done too. He was responsible for those awful MacBooks that generated a class action lawsuit and now this. It’s hard to come back from two consecutive flops.

by jm4

5/26/2026 at 3:02:11 PM

> It looks like a Polestar.

I don't agree. Polestar has their own "design language", they do not look the same.

I think that I prefer the look of a Polestar 5 to this Ferrari. Of course, I've never seen either vehicle in person, so what do I really know.

by SideburnsOfDoom

5/26/2026 at 2:19:20 PM

I felt the web site was "lights on nobody home", I think the interesting fact about this vehicle is that it is electric and even though you can pick different colors and a heated steering wheel as an option there isn't a single word about power train.

Just being a legendary brand like Ferrari doesn't mean that 100% of us understand 100% about 100% of your products.

by PaulHoule

5/26/2026 at 7:23:31 PM

> Just being a legendary brand like Ferrari doesn't mean that 100% of us understand 100% about 100% of your products.

This attitude probably alienates the next generation of potential Ferrari buyers, too.

by badc0ffee

5/26/2026 at 5:06:10 PM

[dead]

by cindyllm

5/26/2026 at 5:37:47 PM

> what political struggle was behind that within Ferrari ... could be an indicator for internal disagreements.

A while back I read a couple books on the history of Ferrari and came away with the clear sense that Enzo was one of those unique iconoclastic entrepreneurs who was brilliant, flawed and irreplaceable. After Enzo, Ferrari's management has mostly hovered between being inconsistent and incomprehensible. From the racing team to road cars, the company has become legendary for political fiefdoms and internal conflict.

I agree the Luce exterior may be the least Ferrari-looking Ferrari ever. I suspect it's going to be a disaster for the brand.

by mrandish

5/26/2026 at 1:18:44 PM

To what extent is the design a response to the constraints imposed by the electric drivetrain? The car is built around the engine. An EV has a large battery and small motor(s), while a gasoline sports car has a big engine in the front. I'm curious how much of the Luce design is a direct result of having to work around the drivetrain (noting that the Mustang Mach E also deviated significantly from the classic designs of past Mustangs in some of the same ways as the Luce deviates from past Ferraris).

by pge

5/26/2026 at 3:56:11 PM

EVs generally have more "freedom" to design the car the way they want, as it's usually motors (in the wheels, which you probably need to have anyway) and then the battery (which can be a giant slab, but that's for cost and maintenance reasons; there's nothing stopping a $650k car from having batteries custom laid to fit however they want).

by bombcar

5/26/2026 at 10:24:36 PM

I kinda doubt it. Ive doesn't have that much pull, most people don't know him, definitely not as much pull as Ferrari, one of the most recognizable brands in the world. And I bet Ferrari was into this, they make a ton of new models anyways, and they probably know that sport car enthusiasts would not have jumped to an EV no matter what. Much better to try to make something very different than their lineup than just an engine swap.

by c0de517e

5/26/2026 at 10:33:43 PM

Exterior has frequently been Pininfarina w/ a distinct design language...changing it up wholesale would necessarily result in something quite different

by caycep

5/26/2026 at 1:11:21 PM

The problem with cars is if you take all design constraints into consideration you will always end up with something that looks similar.

by amelius

5/26/2026 at 1:53:03 PM

You sound like my old man who swears all coffee tastes the same. Folgers is Starbucks is Blue Bottle.

by browningstreet

5/26/2026 at 1:56:32 PM

100% looks like a BYD/Hyundai; the front (exterior) is hideous. Surely this isn't the production version of the vehicle? ¯\_(ツ)_/¯

by nelsonic

5/26/2026 at 1:52:31 PM

(Conspiracy) Plot twist:

Teams inside Ferrari despise EV's (because they lack 10,000 moving parts and loud noises), so they pushed hard for this design, ensuring a flop, and giving ferrari cold EV feet for the foreseeable future.

by WarmWash

5/27/2026 at 3:17:41 AM

I like how it looks but it does look like a BYD car instead of a Ferrari.

by UltraSane

5/27/2026 at 8:42:00 AM

it looks like a generic cop car from a sci fi game

by make3

5/26/2026 at 10:48:55 AM

It’s a brilliant design. Everyone here is complaining about it, and hardly anyone is saying “EV is no true Ferrari”.

The whole point of Ferrari is high enough volume to print money, low enough to make almost bespoke cars whose sheet metal can change quickly. If the platform is adaptable for that purpose, it will be a success.

by Spooky23

5/26/2026 at 12:06:45 PM

I think the front of the car (arguably the most impactful part) does not really reflect the true Ferrari character which is a shame.

Agree that the Interior and rest is all nice enough though.

by deepvibrations

5/26/2026 at 3:02:41 PM

Is this so unusual for Ferrari and do we need to blame it on Jony Ive? Ferrari's been selling an SUV since 2024, after all...

by pegasus

5/26/2026 at 3:20:51 PM

And the Purosangue’s design runs circles around this appliance.

by NetMageSCW

5/26/2026 at 5:27:02 PM

The interior is also, frankly, very meh.

by alfalfasprout

5/26/2026 at 10:15:19 AM

Edit: ignore

by concinds

5/26/2026 at 10:36:08 AM

There's a difference between picking a car out of a lineup to play in a game and taking (a lot of) money to buy a Ferrari.

I too would pick fun/weird stuff to play, but if I had Ferrari money I wouldn't be touching this.

by chrisan

5/26/2026 at 7:59:23 AM

I just feel they were required to start an EV offering to comply with EU standards, but have designed something of a joke entry to protest being dragged into the EV game.

That, or they truly have insight into where consumer trends will go, and like the F50 etc, this will be better received in a decades time than now.

by King-Aaron

5/26/2026 at 8:27:11 AM

They can easily afford to pay the fleet emission fines even if they apply to them (I'm not sure since they are a small volume manufacturer and there might be exceptions for them). And they have produced hybrids since 2013 already.

by tpm

5/26/2026 at 8:32:47 AM

I doubt this is a joke entry by any means.

As many legacy brands, Ferrari is looking to refresh itself in order to stay relevant to a new generation of buyers, and not "die out" together with their existing customer base. They need to do this rather sooner than later while still standing on a pillar of good legacy identity, to not end up like Jaguar does...

What is the "EV game"?

by rickdeckard

5/26/2026 at 12:03:30 PM

Ferraris situation is absolutely, 100%, totally NOTHING like JLR

by TylerE

5/26/2026 at 1:20:16 PM

*yet

by rickdeckard

5/27/2026 at 12:22:01 AM

> What is the "EV game"?

Partaking in the production and sale of electric vehicles.

by King-Aaron

5/26/2026 at 7:08:15 PM

Since those regulations apply to sales, a joke entry that doesn’t sell is just a waste of money.

by NetMageSCW

5/26/2026 at 10:03:59 AM

If you don’t like it then you’re not the demographic they’re targeting. Let me say that I think it’s bland but I won’t say I don’t like it. The market they’re targeting is probably young and can’t afford it but those that can afford it will buy it to appear young, as if they belong to the demographic.

by voidmain0001

5/26/2026 at 11:05:11 AM

[dead]

by voidmain0001

5/26/2026 at 10:12:31 AM

[dead]

by dgellow

5/25/2026 at 10:06:06 PM

Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson.

Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )

by PedroBatista

5/26/2026 at 3:39:35 AM

It reminds me of a rant that my friend sometimes goes on with regards to really low quality items, particularly about music...

someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it.

There were plenty of points along the way where the disaster could have been averted.

by marklubi

5/26/2026 at 7:20:15 AM

I don't understand the point of the rant. What disaster is having "bad music" out there? Is it stealing storage from "good music"? I understand this kind of rant for an iPhone, where a shitty decision brought along the chain of approval will impact million of people that are more or less stuck in the ecosystem. But music of all things? How do you even get in contact with "bad music"?

by ragazzina

5/26/2026 at 8:44:45 AM

You are interpreting it the wrong way around. It's not a disaster for general population. It's a disaster for the artist and others involved.

Money/time/effort is spent on the wrong thing. It's a disaster for them. Not for you.

by paintbox

5/27/2026 at 12:46:02 AM

Nah. It's about a "disaster" that could have been averted up until the point that "someone played it", well past anything to do with the artists.

by customguy

5/26/2026 at 6:18:30 AM

A lot of peple in this chain aren't paid to have a sense of ownership. They just do their job and their personal opinion of the work doesn't really matter.

by bojan

5/26/2026 at 7:12:16 AM

Some of us care. Standing up and saying the product is crap leads to being asked to leave (fired). Or ends up on deaf ears, and the product is hated by people. Been in both situations, it doesn't seem there is a winning position.

by georgel

5/26/2026 at 8:40:05 AM

I've been in the "someone performed it" and "someone mixed it" role for some tracks that I found utterly mediocre and yet ended up being some of the most successful stuff I've ever worked on. I mean, sure, previous works, marketing and hype can do a lot to alter the general perception, but most of the times it's just matter of being the right audience.

by easyThrowaway

5/26/2026 at 4:16:08 PM

Missteps both in music and in other areas don't usually kill something that wasn't already moribund. The trashcan Mac Pro didn't kill Apple; Procol Harum's cover of Eight Days a Week didn't kill them or the Beatles.

And sometimes it's a runaway hit.

by bombcar

5/26/2026 at 12:09:06 PM

is it like a sunk cost issue? 'cos AAA computer games seem to have that issue

by test1235

5/26/2026 at 6:51:03 AM

People have said the same of the first Porsche Cayenne, yet the Porsche SUVs have been outselling their sports cars for years.

by prmoustache

5/26/2026 at 7:10:21 AM

That abomination is for porsche wannabes looking for an excuse to be better-than-you, there is a huge market for those

by monegator

5/26/2026 at 7:21:38 AM

> wannabes looking for an excuse to be better-than-you

Haha, you just perfectly described every porsche dealership employee I've ever met.

by boomskats

5/26/2026 at 6:58:49 AM

They are priced for wider appeal and a different target group. At my local dealer I have the impression it's mostly a certain kind of owners (who got it from their partner that bought a 911) but that's purely anecdotal. Don't think this works for Ferrari, but then again I see also quite some Lamborghini Urus which I will never understand

by fp64

5/26/2026 at 3:22:56 AM

"(for now)" is important, Jaguar used to have luxury-performance status by the neck - and they used their affordance of failed product luxury too excessively. Now, they're in a hole they cannot escape.

by HaZeust

5/26/2026 at 9:38:05 AM

I think they have to make and sell some EV, just to have experience of it. If it isn't attractive, that doesn't matter. You can't, in this year, be so behind in EVs that you haven't ever sold one to customers if you are to be expected to make cars in the longer run, because in the medium term, even things like petrol stations are going to disappear.

by impossiblefork

5/27/2026 at 2:25:24 PM

> sell some EV

This might be a problem, then.

by cromka

5/28/2026 at 2:16:36 AM

For sure this have been greenlighted all the way up to CEO so…

by bdelmas

5/26/2026 at 10:57:13 AM

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't compete with existing premium EV sedans but really stands out. It's unique, and that is its value prop. Should it look like a regular Ferrari but electric, it would compete with Ferrari's combustion engine supercars and would inevitably lose. It also shouldn't compete with the Porsche Taycan—a very nicely designed EV. The general public is not the target audience for this car to offer a generic design. So, Ferrari's unconventional design is the exact right choice.

P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.

by Mikho

5/26/2026 at 12:04:35 PM

Cayenne wasn't $647k USD.

I think this will flop. Even amazing halo car EVs have poor resale value, and this one isn't it. It will not keep value like an analog Ferrari, but may be better than Rimac because it's a Ferrari and if they limit supply.

I'm all for EVs by the way, I drive a Model 3 Performance and I love it. Just not feeling this design at all.

by fomoz

5/26/2026 at 3:30:12 PM

> Just not feeling this design at all.

This design looks like a friggin' Kia design, sadly. It's not a bad thing if it were a Kia, but I would expect much more from Ferrari.

by stronglikedan

5/26/2026 at 2:00:20 PM

Really doesn't look like a supercar, let alone a $650k supercar.

Looks more like a design for a premium fairly-mass-market EV from any number of other brands.

by bluescrn

5/26/2026 at 2:48:54 PM

Nevera is limited to 150 units.

by throw1234567891

5/26/2026 at 11:20:40 AM

> There are enough people who would pay any money to have an electric Ferrari.

Are there? That's a pretty bold claim.

I'm sure they think the same at Ferrari, but plenty of successful companies create products that flop miserably based on the wrong assumptions.

I would personally think that the public interested in high-performance combustion-engine luxury cars is not interested in generic-looking electric cars even if they come from the same company.

by DeusExMachina

5/26/2026 at 3:31:14 PM

> That's a pretty bold claim.

Behind every stupid design there are apologists, who claim that the critics don't get it.

by laserlight

5/28/2026 at 5:41:47 PM

Loyal Ferrari customers will buy them so they can get allocations of future more desirable models

Some people will buy it as a flex because it’s expensive

The profit margin on these must be insane

They’ll sell enough to make it worth everyone’s while

The high end market is flush with cash and loves to spend

by r0fl

5/26/2026 at 11:51:13 AM

>There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off.

In case it wasn't clear, the Luce is a 1,000+ HP car and will cost over $300,000 USD.

by hbosch

5/26/2026 at 2:49:58 PM

Over $600,000 USD

by goshx

5/26/2026 at 4:13:35 PM

Before customisations

by ajdegol

5/26/2026 at 3:04:05 PM

I guess it will be an iconic car in 10-20 tears, like the F40 is still appraised today.

Maybe it feels an extreme change, but the solution like making batteries core part of the body might pay well. I am looking also for the first track tests, to see if their claims are real

by madduci

5/26/2026 at 7:09:52 PM

Ferrari's big cars have historically been poor sellers they force buyers into purchasing in order to move up the list on their desirable cars.

I can't imagine an EV being better in that regard.

by rconti

5/26/2026 at 12:12:30 PM

You do realise this is a 500k EUR car that we are talking about, right? Hype, shock, and awe are everything with these kinds of cars.

I'm sure there are buyers out there -- with questionable taste -- but whether there are enough of them... I guess we'll live and see.

This car is what the Apple Car should have been in the 2010s, sold at around 40k USD. At that price point, it would've been just fine. What it most certainly is not, however, is a 500k+ Ferrari.

by snarcxb

5/26/2026 at 2:28:04 PM

>This car is what the Apple Car should have been in the 2010s

This is the car apple was working on, slightly modified. Ive just (re)sold previous work, and Ferrari is holding the bag.

The reason this doesn't look like a Ferrari is because it was originally conceived as an Apple.

That's why the Ferrari tail lights don't work - it's an Apple car.

by burgreblast

5/26/2026 at 1:20:49 PM

Buyers = China

by mimentum

5/26/2026 at 4:02:09 PM

Since EVs have democratized speed, there's literally no reason for EV supercar/hypercars.

Especially at ~ $650k USD.

by turtlebits

5/26/2026 at 11:07:28 AM

Stock is down 6% now

by seydor

5/26/2026 at 5:21:40 PM

Agree, if seen as start/inception of a line: promising

Imagine them boiling this down over the years into a ‘battle tested’ streamlined 160k EV -- they do not require the first version to be sold much ‘at all’ at this price point; it is now out there and the goal seems to be to mark the top of the line of this segment longterm; and if this succeeds, they ported the co into the future in style

There is soo much great design in this but it might be required to get closer to really experience and appreciate

So likely longterm: very good move

by felixbraun

5/26/2026 at 5:26:48 PM

> The general public is not the target audience for this car

Which Ferrari had general public as its target audience?

by sedatk

5/26/2026 at 11:45:20 AM

They’ll probably sell more units of this than Tesla ever will with the Cybertruck

by donohoe

5/26/2026 at 3:23:34 PM

I agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck."

But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity.

But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.

by compiler-guy

5/26/2026 at 7:12:08 PM

Tesla has sold more Cybertrucks annually than Ferrari has sold all their cars added together.

by NetMageSCW

5/26/2026 at 8:42:58 PM

Ferrari's sold through 2024 ~300,000

Cybertrucks sold (including to themselves) - ~70,000

So no, Tesla has not sold more cybertrashbins than Ferrari has total vehicle sales

https://en.wikipedia.org/wiki/Ferrari#Sales_history

https://en.wikipedia.org/wiki/Tesla_Cybertruck#Sales

by turtlesdown11

5/28/2026 at 2:51:42 PM

That was all Ferrari models in one year so comparable to Cybertruck annual sales.

by NetMageSCW

5/28/2026 at 2:56:06 PM

Won't be true this year, and was only true last year if you include intracompany sales for Tesla.

by turtlesdown11

5/28/2026 at 5:45:54 PM

Ferrari average net profit/car

~€117k/car

Tesla average automotive gross profit/vehicle

~$7.6k/vehicle

by r0fl

5/26/2026 at 2:03:37 PM

That's not a high bar by any stretch of the imagination, though.

by tsimionescu

5/26/2026 at 7:12:43 PM

And yet the Cybertruck has sold 2x to 3x Ferrari’s entire annual sales of all their vehicles.

by NetMageSCW

5/26/2026 at 10:43:41 AM

The commentary seems pretty uninformed.

My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer.

These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have'

The target buyer is probably more like Dubai housewife with kids.

They have a different aesthetic. They LOVE their iPhone.

Everyone hating on it probably needs to reconsider. There's almost 0 chance that a company like Ferrari did this to not embarrass Jony Ive.

They legitimately expect this thing to sell to its target audience.

by epsteingpt

5/26/2026 at 6:28:10 PM

> They legitimately expect this thing to sell to its target audience.

"Selling" is not an issue that Ferrari has. Of course this thing will sell. They produce so few cars that every car they make will sell.

Whether it will help or hurt their brand in the long run is a much more interesting and important question.

by Petersipoi

5/26/2026 at 11:10:08 AM

I just hope it doesn't lose signal when you touch the metal.

For Dubai you gotta consider the resale value. Which doesn't seem very high to me once the initial hype bump is over. (Sir why dont you buy this famous ugliest ferrari ever for the bargain price of 500000)

by seydor

5/26/2026 at 10:44:40 AM

Unrelated personal take: the tray screen is very nice. Great for changing navigation when your partner is helping you. There are some nice touches.

Exterior is not my style, but then again, I'm not the target.

by epsteingpt

5/26/2026 at 8:25:51 PM

> tray screen is very nice

If you're talking about the screen on the arm w grab handles, I'd say it looks very practical, but looks like a design for a public space - like an accessible screen for buying tickets in a fairground.

by bch

5/26/2026 at 12:55:09 PM

If you look recently Ferrari is already getting killed on SF90 sales which was "just" a hybrid, this costs about as much ($750K out the door with options) and is a pure ev that looks unimpressive. These will not do well.

Every other expensive EV is doing awfully on the resale market, Rimac, Lucid, Taycan, Bautista, etc.

by fnikacevic

5/26/2026 at 3:03:07 PM

I could see this being true, except that other high end electrics (Porsche, Audi) have not sold well. So the theory would be:

> people want either $30,000 electric cars (Tesla), $100,000 electric cars (Tesla), or $500,000 electric cars (Ferrari)

I do think Ferrari is trying to expand their audience with the Luce, but not to Dubai housewives. Ferrari's are for Ferrari collectors. There exists the guy with a few already, who daily drives a Tesla. Probably hundreds of those guys! This is for them (IMO).

by frankfrank13

5/26/2026 at 3:26:00 PM

It's entire run is almost surely entirely presold already. That's the way Ferrari works with these types of halo cars.

by compiler-guy

5/26/2026 at 12:04:23 PM

This is a $300k car with over a thousand horsepower. Housewives are not the target market.

by TylerE

5/26/2026 at 12:12:19 PM

Why would you think that? Rich housewives/spouses do exist.

The Urus is at least to me the equivalent kind of car. Captures a market that does not appeal to traditional lambos. I could see this doing the same.

by infecto

5/26/2026 at 2:58:38 PM

Wouldn't the Purosangue be the competitor though?

by cjrp

5/26/2026 at 3:22:37 PM

I am pointing out that manufacturers introduce models to capture new demographics. Just like the Urus did.

by infecto

5/26/2026 at 12:40:13 PM

I would assume even they would prefer buying something sexier than an iphone on wheels.

by seydor

5/26/2026 at 12:47:49 PM

You’re confusing your taste to the taste of someone who is probably making a purchase solely on brand and it being an EV.

This thing might sell incredibly poorly but one thing I have always found to be true. The taste of HN commenters is wildly different than target demographics.

by infecto

5/26/2026 at 1:04:50 PM

Most housewives in dubai buy Rolls royce anyway. It looks better

by seydor

5/26/2026 at 1:27:08 PM

Ok? Still does not defend anything you are saying.

by infecto

5/26/2026 at 2:20:29 PM

why would the ultra wealthy care about it being an ev? operating cost and climate impact are not a priority when you are dropping 650k and living in a oil rich ME kingdom.

performance and aesthetics s would be more important, surely?

by arbitrary_name

5/26/2026 at 2:48:08 PM

EVs are legitimately better to drive.

by afavour

5/26/2026 at 3:24:49 PM

Why fixate on Arab countries? Rich people live all over the world and there are increasingly more emission restrictions. And again, as I keep repeating myself, just because you are not the target demographic does not mean it does not exist. I could easily see someone who does not care about cars wanting this because of the brand and yeah even EVs can matter depending on social circles.

You guys are defending this to death. I am only pointing out that it would not surprise me it fits a demographic they were targeting.

by infecto

5/26/2026 at 2:51:00 PM

The car isn't $300K. It's $640K (€550K).

by bdhtu

5/26/2026 at 6:29:21 PM

You think ultra rich housewives don't want ultra expensive cars?

by Petersipoi

5/26/2026 at 2:54:34 PM

Yeah, classic strategic mistake - lets try to attract a set of buyers completely different from our core base. The only thing that may save them, i.e., exotic playbook 101, is require core buyers to purchase one in order to get "the opportunity" to buy one oof its halo cars.

by chrisss395

5/26/2026 at 12:37:39 PM

Everyone hating on it probably needs to reconsider.

Why?

IDGAF if Dubai Housewives like it. My world doesn't revolve around what they think.

by LAC-Tech

5/26/2026 at 11:53:36 AM

It's not about being informed, I for one am sick of minimalism spreading it's bland wings (just slats, really) everywhere.

by FergusArgyll

5/26/2026 at 11:43:33 AM

[dead]

by gred

5/26/2026 at 1:57:48 PM

[dead]

by aaron695

5/26/2026 at 3:23:25 PM

Porsche Cayenne has hurt Porches brand immensely.

by tokai

5/26/2026 at 3:25:08 PM

Not really. It shifted Porsches brand somewhat, but Porsche is still very strong.

And if a bunch of SUV buyers want to subsidize my 911 habit--I have no complaints.

by compiler-guy

5/26/2026 at 4:08:52 PM

Can you point to any evidence in the last 12 months of Porsche being "very strong"?

by mvkel

5/26/2026 at 4:14:41 PM

Any change in the past 12 months is abolutely not up to the Cayenne, which came to market 24 years ago. Or the Macan, which came to market twelve years ago. And that was the main point of the GP post--how adding SUVs to the mix didn't ruin the brand.

But in any event, Porsche sold more cars in 2025 in North America, than any year prior.

https://newsroom.porsche.com/en_US/company/porsche-cars-nort...

It did take a big hit to profitability in 2025, mostly on one-time restructuring charges. But until then it was one of the most profitable auto-manufacturers out there. And its annual revenue is still higher than most of its history, especially on a per-car basis.

So sure, recently Porsche hasn't done well. But it has very little to do with SUVs and that transition. And I would argue that the brand itself is still very strong, even if operationally they have mishandled the electric transition.

by compiler-guy

5/26/2026 at 6:39:11 PM

> But in any event, Porsche sold more cars in 2025 in North America, than any year prior.

Porsche sells about as many cars every year as Ferarri has sold in its entire existence. I'm not sure that's a strong indicator of whether or not it "brand" (AKA public perception) is doing well or not. Clearly Ferarri has a strong brand than Porsche, despite only selling 330,000 cars in the past 80 years. And despite Porsche selling 310,000 in 2024 alone.

Yes they have very different business models. But it would be like using "number of Window's licenses sold" to argue that Microsoft has a really strong brand right now.

by Petersipoi

5/26/2026 at 6:58:04 PM

Which is why I was comparing Porsche's 2025 sales data with its own prior years' sales data and not with Ferrari's sales data. Year over year is an imperfect but reasonable-directional proxy for brand staying power, especially given that the product mix didn't change all that much (except that the 718 series were put on hold, which one would expect would make it worse, not better).

"While loyalty has fallen slightly since last year’s study, some brands held strong with buyers. Porsche was the top premium car brand with a 58.2 percent loyalty rate, followed by Mercedes-Benz with a 49.7 percent rate. Lexus ranked highest in the premium SUV segment, with BMW a close second."

https://www.thetruthaboutcars.com/cars/news-blog/j-d-power-p...

For Microsoft, number of licenses sold year-over-year would be relevant. Although the comparison isn’t great because it is harder to switch operating systems than car brands.

by compiler-guy

5/27/2026 at 8:11:34 PM

What? It saved the brand. It's their best selling model ever.

by Summershard

5/26/2026 at 7:48:34 AM

I don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.

by rullopat

5/26/2026 at 8:01:11 AM

Corporations are afraid of taking chance, and Ives have been elevated to this design guru for his work at Apple. This is despite the fact that he clearly had some terrible designes approved at Apple, but no on had the balls or status to tell him to go back to the studio and make an actual good design.

Ives also had a ton of really excellent and classic designs, but maybe the world needs to stop pretending that everything that man touches is instant classics and best in class. Maybe consumer electronics design doesn't translate well into other fields. I still think it due to companies refusal to take risk, and in some cases, like with OpenAI, wanting to get some association with Apple. Better hire Ives, because then no one can critic the design, because everyone know that Ives is the world greatest designer.

For Ferrari I don't get it. They already have good designers and I think their customers would prefer an EV that looks like a Ferrari, not a Ferrari that looks like Mac.

by mrweasel

5/26/2026 at 4:08:36 PM

I'm starting to wonder exactly what designs Ive really had that weren't just "bland rectangle". I'll give him the Apple Loop and the iMac.

by bombcar

5/26/2026 at 10:47:08 AM

The exterior looks like a sad compromise between aerodynamics and design. Though the white version looks least plasticky. That weird bumper looks like the consequence of getting a lower drag coefficient.

by whazor

5/26/2026 at 1:28:46 PM

It looks a little like the Apple Magic Mouse from some angles, only more ergonomic.

by mrweasel

5/26/2026 at 11:04:02 AM

I think that this just emphasizes how much Ive needed Jobs as a constraint. The early stuff they did together was genuinely good and changed the industry for the better. But his later work after Jobs got sick seemed significantly worse. Definitely a relationship that needed both sides.

by convenwis

5/26/2026 at 11:59:36 AM

Couldn't agree more. Jobs' advice to say no to a hundred things sounds easy in a vacuum, but to actually go against the powerful people around you and gatekeep the quality and essence of your business over decades is incredibly hard, foolish and brave.

by zemvpferreira

5/26/2026 at 4:09:34 PM

Jobs ability to say no to someone like Ive and not have him quit in a huff was 90% of his power, imo. It's a difficult line to hoe.

by bombcar

5/26/2026 at 9:31:42 AM

I'm sure everyone at Ferrari HQ dutifully applauded when this was revealed.

You buy a Ferrari for the sex appeal.

But you nailed it. It's the Ferrari Priuso.

by busyant

5/26/2026 at 4:22:27 PM

I have a lot of issues with the Ive era and the Mac... but every iPhone he designed was a banger. I think the 12-14 era is the only era of iPhones I thought were bad and that was after him.

I suppose the iPhone 6 was bendable but that was a hardware engineering issue as shown by the same form factor not being bendable for the 6s through 8.

by benced

5/26/2026 at 11:05:55 AM

>> after designing the worst iPhones ever

How can this make any sense when he designed every iPhone until 2019? None of which would have existed without his original design and all of which remain relatively close to that original design.

by basisword

5/26/2026 at 9:56:08 AM

amusingly, the last Toyota Prius looks quite nice.

by gpderetta

5/26/2026 at 2:56:50 PM

My understanding is that he only did the interior, which I have no issue with. The exterior is garbage.

by mperham

5/28/2026 at 2:54:12 PM

Your understanding is wrong. LoveFrom designed the exterior.

by NetMageSCW

5/26/2026 at 9:38:46 AM

One of the perks of designing for cultist brands. Like, Apple could ship the next iPhone looking like the most ugly phone ever, and they will still make boatloads of money from their devoted followers. Same goes for Ferrari. If you want to find actually good designers instead of these celebrity designers, watch out for designs that don't have a cult-like following yet.

by sigmoid10

5/26/2026 at 4:10:50 PM

If you get every iPhone ever released, in black or black-adjacent, and lay them camera-side down and off, it would be difficult to line them up in the correct order.

Not much has really changed with them, and I'm not sure much really can.

by bombcar

5/26/2026 at 11:09:20 AM

Toyota has a decent boring design consistency

by seydor

5/26/2026 at 6:01:21 AM

When in school and we learn bits of history, (mostly day dreaming but sometimes information crept in) things like Shah Jahan cutting off all the hands of the sculptors of the taj mahal. I really wish Steve was alive and took inspiration, so that Jony wouldn't create trash like this.

by dackdel

5/26/2026 at 10:19:45 AM

Either you were still day dreaming, or your school history class was pretty bad. That Taj Mahal story is a myth.

by technothrasher

5/26/2026 at 7:27:30 AM

I definitely think they could have made it more sporty, and that might have hit a sweet spot. Personally I love it, and that extreme difference in opinion is exactly why I think it'll be iconic. Also I wonder if you've earned the harsh criticism you spew. I doubt it.

by RancheroBeans

5/26/2026 at 6:17:13 AM

This piqued my interest but I learned this is actually a myth.

by luca-ctx

5/26/2026 at 6:55:58 AM

Might be inspired by the Kremlin building. Same story but with Ivan and eyes.

by mejutoco

5/26/2026 at 7:49:27 AM

that one's also a myth

by teolandon

5/26/2026 at 12:51:26 PM

What is gobsmacking is the price.

I know it’s Ferrari, but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant.

The suspension may be cleverer (and more expensive) and the tuning (or coding) of the power delivery may be different, but underneath it all this does not have a 5x higher BoM than a Model S Plaid. And without the ‘benefits’ typically sold by Ferrari to justify their price point (e.g. heritage, F1 association, high-revving flat-pane crank engines, F1-derived gearboxes, handling, the typical Ferrari appearance) the price premium seems ever harder to justify.

by mft_

5/26/2026 at 1:58:22 PM

It's a Veblen good.

The point of the Ferrari is it's high price point. People turn their heads to look at a Ferrari because it's expensive, not because it's a practical and reasonably priced luxury car (eg some lower end Porche models). The higher price makes it more attractive to a certain demographic and most of us in the comments don't belong to that group.

by BrokenCogs

5/26/2026 at 3:56:50 PM

I think they will eventually get to the point of technological differentiation but they've got to start somewhere: they must first have an electric car on the market before they can start experimenting with it to improve the performance 1.5x, 2x, 10x.

At some point, EVs are going to pull ahead of ICE cars not just incrementally, but categorically. Instead of 0-60 in 3 seconds, it'll be 0-60 in under a second: the limits are physics and the human body, not the engine. Full self-driving, native to the architecture. Over-the-air updates that do things like improve the car's range by 5% (Tesla did something like this). And more no one's thought of yet.

So, this is their beachhead. You've got to start somewhere: they're starting here.

by julianeon

5/28/2026 at 1:51:38 AM

> Instead of 0-60 in 3 seconds, ...

The theoretical limit is 1.7s, which is already basically achieved by multiple gas and electric cars.

by fooker

5/26/2026 at 8:06:46 PM

It isn’t physically possible for a four tire AWD car to exceed 0-60 in about 1.5 seconds.

by NetMageSCW

5/26/2026 at 8:04:37 PM

The cabin definitely is something that costs 5x any other car’s interior.

by NetMageSCW

5/26/2026 at 3:59:41 AM

The Tesla Model S Plaid has similar horsepower (1020 vs 1035), more torque (1050 lb ft vs 730), faster 0-60 (2.1 vs 2.4s), higher top speed (200 vs 193 mph), more range (358 vs 280 mi).

For roughly 17% of the price.

And it looks the same.

What an abomination!

(You can probably find similar Chinese EVs that also outperform similarly.)

by qsi

5/26/2026 at 7:09:29 AM

The Model S is also a plasticky shitbox from the inside. This Ferrari will be colossally better in terms of build quality, ergonomics and handling compared to the S.

by 2III7

5/26/2026 at 10:29:39 AM

> This Ferrari will be colossally better in terms of build quality

Will it? I've owned a few Ferraris and I've driven quite a few others. They're lots of fun, but I would never describe Ferrari as a company with high build quality standards.

by technothrasher

5/26/2026 at 2:37:35 PM

Quality is different than something that feels “special” which every Ferrari I’ve sat in or drove has in spades.

Whether or not it’s well put together is another topic entirely.

by davewritescode

5/26/2026 at 5:41:26 PM

Quality is not hearing squeaking food packing plastic Ferrari used on parcel shelf trim in 599.

by rasz

5/26/2026 at 5:00:44 PM

But the point made was about build quality soecifi8

by cromka

5/26/2026 at 7:48:21 AM

Sure, but his point stands.

There is really no way to justify the price tag. With combustion engines at least you knew that you had an extremely rare feat of engineering.

by epolanski

5/26/2026 at 8:57:16 AM

I'll buy this car, mostly because I like the interior.

The fact that I like the interior and I can't get it for less money is what justifies the price tag.

by l23k4

5/26/2026 at 11:04:51 AM

Ferrari really isn't a car known for interiors.

It's only since 2018 that they stepped up, but that's still not the focus of a Ferrari even with the Roma or Purosangue.

Even at low mileage, even for the new cars, wear and heat ruin the car extremely fast. Plastics and glues break down very soon on those cars, other surfaces become sticky and gummy.

Ferrari is a car made for the driving experience, if you're looking for interior quality you can get way better materials and build at a fraction of the price from other GT cars makers.

by epolanski

5/26/2026 at 4:20:47 PM

> Ferrari really isn't a car known for interiors.

To be fair, what, three, four people will see the interior? But thousands see the exterior.

by bombcar

5/26/2026 at 2:36:47 PM

Just out of interest, is that a hypothetical to explain the buyers view or are you actually going to buy it?

by echoangle

5/26/2026 at 8:09:28 PM

The dash alone represents an extremely rare (and expensive) piece of engineering.

by NetMageSCW

5/26/2026 at 8:40:59 AM

The price is the reason. Veblen explains that.

Buying an ultra-premium EV Ferrari over a faster, cheaper is a evolutionary broadcast (Costly Signaling Theory), proving the buyer possesses such immense excess wealth that they have no practical need to optimize their dollar-to-spec ratio. Everybody drives Teslas, the highly exclusive Ferrari satisfies a deep human drive for elite group differentiation (Social Identity Theory) while perfectly mirroring the buyer's aspirational ego and public identity (Self-Congruity Theory). Ultimately, this choice optimizes for intense internal sensory and emotional pleasure rather than objective efficiency (Hedonic Consumption Theory) by making (at least at the beginning) the owner feel that he is a super special dude.

by freefaler

5/26/2026 at 9:51:14 AM

That only works when the product is desirable and has credible high status.

The whole point of this fiasco is that this design doesn't work as a Veblen signal. It has none of the usual Veblen signifiers - overt use of premium materials and/or ironic fragility, sculpted elegance, conspicuous high-touch over-engineering and stat play, aggressive animal magnetism, high-effort minimalism, distinctive heritage design.

Instead it's nice - happy colours, toy car curves, improved ergonomics.

It's literally all of the things you don't want in a premium product.

by TheOtherHobbes

5/26/2026 at 3:39:52 PM

yeah, this is one of those "lol, lmao" moments.

It literally looks exactly like a cheap Chinese EV. (And, to add insult to injury, you can almost certainly get a cheap Chinese EV with comparable specs.)

by A_D_E_P_T

5/26/2026 at 4:30:10 AM

And the Model S is no longer in production due to poor sales. How many of these $650k family sedans could Ferrari possibly move?

by onlypassingthru

5/26/2026 at 4:53:38 AM

Ah I see...

Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.

by qsi

5/26/2026 at 3:31:23 PM

Ferrari is intentionally low volume on everything. So the question is more about just how many they want and planned to move than absolute numbers.

Ferrari also presells the vast majority of its "special" cars. Which this one is. The run is probably already entirely sold out.

by compiler-guy

5/26/2026 at 9:04:49 AM

Bizarre comparison.

Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy?

Certainly not the person who'd buy a BMW 7er or a Mercedes S-class. Model S does not offer the basic comforts required to compete in this segment.

Perhaps the person who'd buy a BMW 5er or a Mercedes e-class? Possibly, but the Model S is still an uncomfortable, noisy and cheap feeling clunker compared to those two.

It's not like the full-size luxury sedan market is doing too bad. We've got at least:

  Audi: A8
  BMW: 7er, i7
  Mercedes: S-class, EQS
  Porsche: Panamera, Taycan (sort of)
  Rolls Royce: Phantom, Ghost
  Bentley: Flying spur
Plenty of room for Ferrari to exist, but the Model S has been offering a low-end product at relatively high prices.

by l23k4

5/26/2026 at 5:44:29 PM

> Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy?

raises hand

I like EVs for their ripping fast 0-60. It's the only performance metric I can actually use. Top speed doesn't matter.

I drive a Model 3 Performance. I would have upgraded to a Model S Plaid a couple years ago, but Elon made a hard right turn politically and so I don't want to give him any more money. Also, Tesla has still been unable to fix quality consistency. My M3P has been great, but I've seen too many stories. Even people paying $100K for a Model S Plaid end up with things coming unglued or misaligned. I've seen them try to deliver a car with obvious gnarly scratches in the paint.

With the weather getting dryer in the PNW, I'm now looking for a convertible for my next car. Still looking to keep electric though, so now I'm just waiting patiently for the Porsche 718, Polestar 6, or Corvette EV convertible if they ever make one. Basically, whoever makes the first EV sports convertible for $200K or less that doesn't look ugly as sin will likely get my money.

by Sohcahtoa82

5/26/2026 at 2:35:39 PM

Thank you for noticing that Tesla's are priced at premium levels, but they still don't know how to make actual quality that is present the models you listed above. I've owned several of these and driven all but the EQS and there's a huuuge gap between a 7er S-class and a Tesla. Huge.

by burgreblast

5/26/2026 at 4:58:52 AM

Probably more than you'd think. Lamborghini is selling around 5000 butt-ugly Urus SUVs per year.

by decimalenough

5/26/2026 at 10:23:17 AM

>And it looks the same

Yeah! My first though about the design was "This looks like a Tesla SUV-type thing" and about as sporty as a minivan. It is 1544mm high. The Lotus Esprit (which is my standard for a cool sportscar) is over 400 mm lower. The batteries do need to go somewhere... but isn't there room around the cockpit instead of under? Or a way to have a thin layer of batteries below the entire car?

by ahartmetz

5/26/2026 at 7:00:20 AM

Well, at least Ferrari has hopefully higher quality materials.

by nicce

5/26/2026 at 7:05:32 AM

[dead]

by federicosimoni

5/26/2026 at 2:55:33 AM

Original title called out the connection to Jony Ive, in case you’re curious why this is on HN.

Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].

> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.

[0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...

by jumploops

5/26/2026 at 1:57:25 AM

The iPhone 5C of Ferraris – and I am sure it'll have the same fate.

It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.

https://www.ferrari.com/en-EN/auto/250-europa

by barrrrald

5/26/2026 at 3:25:13 AM

I was trying to pinpoint what it reminded me of, and this is it 100%. It looks exactly like an iPhone 5C taken the form of a car.

by mjamesaustin

5/26/2026 at 6:49:12 PM

The exterior of the car is silly, but I am really and truly blown away by the interior. It's really quite handsome and well-designed. Highly recommend giving this a skim: https://www.ferrari.com/en-EN/auto/ferrari-luce-design

by dlivingston

5/26/2026 at 8:12:58 PM

I wonder if the vents turn or if you can only direct the air in certain directions when adjusting the volume of air. That seems like a poor design to me.

by NetMageSCW

5/26/2026 at 4:42:02 AM

He can’t design functionally well doesn’t mean he doesn’t have an appetite or money for things designed well.

by crossroadsguy

5/26/2026 at 10:13:53 AM

even the color match...

by scosman

5/26/2026 at 11:57:30 AM

I don't get why Ferrari didn't make a sub brand for EV and other cars that doesn't fit in their 'dream car' philosophy. Enzo did it with Dino, it didn't work then, but could be a smart move today.

Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari signature details now. It's very cool looking and could be a banger with a $50-70K price tag produced by a Lucid or some other US car neo-brand.

I find it quiet disrespectful to ignore Italian craftsmen and Flavio Manzoni (head of design) particularly by Ferrari management as they assumed that they have to hire "tech" guys to make tech product as local engineers and designers couldn't solve so complicated task. Manzoni team would introduce something like 12 Cilindri in sedan form and it would worth every pence of whatever price tag they would place for it.

by 4rtem

5/26/2026 at 12:28:10 PM

I didn't realize initially Marc Newson was involved. Definitely echoes of the 021C.

https://marc-newson.com/ford-021c-concept-car/

by pglevy

5/26/2026 at 12:58:16 PM

That car is awesome, though. Still waiting for some designer to prove themselves by making the VW Bug of EVs not yet another $100k+ plasticy looking rectangle of questionably utility.

by threetonesun

5/26/2026 at 11:36:39 PM

This is beautiful. Not a modern Ferrari, but still beautiful. La Luce, however, is best viewed *al buio."

by busyant

5/26/2026 at 1:31:12 PM

Perhaps they hired an outside designer to not harm their own reputation. It was always going to be poorly received because it's an ugly aerodynamic EV SUV, which every brand has. There's no way to stand out if it must have an ultra-low CD.

by tencentshill

5/26/2026 at 12:42:45 PM

I think they realize that in the future EVs will far outsell their petrol, so it makes sense to keep the brand for those.

The design is bonkers though , a major blunder

by seydor

5/26/2026 at 4:17:34 PM

A $650k car could be fueled by dandelion farts and angel's tears and the target market wouldn't care much.

by bombcar

5/26/2026 at 5:05:39 PM

it's more about living with an EV, charging schedules etc

by seydor

5/26/2026 at 1:06:39 PM

They could make an EV Purosangue.

by rjsw

5/26/2026 at 2:16:17 AM

Lots of comments saying it looks ugly. I don't agree. But the $650,000 price tag is not pretty - that I can agree on. I know people will pay that.

by anonu

5/26/2026 at 6:56:01 AM

Personally I do think it's ugly, but that's not what I don't like about it. Some Ferraris are actually ugly cars, but they are still Ferraris.

The Luce however has zero Ferrari design language in my opinion. It has no visual cues that say Ferrari. The powertrain obviously doesn't have it. The interior is like the ghost of Ferraris past, you can see the ideas there but it still doesn't say Ferrari to me.

The whole package feels like something in the $80-100k price bracket for sensible consumers - not someone looking to spend half a million dollars on a performance car that hawks back to racing pedigree.

I don't feel that this addresses anything a Ferrari buyer is asking for. However they'll still probably sell heaps of them because Ferrari buyers are often purchasing for clout.

by King-Aaron

5/26/2026 at 2:35:28 AM

I didn’t realize it was an Ive creation. The asthetics make more sense now. It just doesn’t really make sense as a Ferrari. Ferrari makes super cars and this is kind a a run of the mill ev under the hood.

The interior is very nice. The rest of Ferrari can hopefully borrow from this.

by etempleton

5/26/2026 at 2:47:28 AM

It looks like a BMW concept car honestly, like something I'd see at an auto show. Nothing reminds me of Ferrari.

by lelandfe

5/26/2026 at 7:50:47 AM

At least they had the decency not to paint it red.

by gizajob

5/26/2026 at 11:45:54 AM

You can configure it in 3 different shades of red, including the traditional Rosso Scuderia.

by peterbhnews

5/26/2026 at 4:14:31 AM

It sounds like the interior is the Ive part.

It’s the outside I don’t like. I don’t hate it… just looks like it could be a Kia EV.

If you’re goofy enough to buy a Ferrari I expect you want people to really have to see that you’re driving a Ferrari.

by dd8601fn

5/26/2026 at 8:07:20 AM

>If you’re goofy enough to buy a Ferrari I expect you want people to really have to see that you’re driving a Ferrari.

Not a problem - because you'll also be wearing a Ferrari hat and jacket, just to make sure.

by hermitcrab

5/26/2026 at 5:20:41 AM

Nope, Ive's firm also designed the exterior.

by helaoban

5/26/2026 at 4:57:17 AM

Kia EV looks far better

by the time this depreciates the Kia might hold better value

by zuzululu

5/26/2026 at 4:49:35 AM

The outside looks like one of the Mustangs from the 90s with the round brake lights. Meh

by foobarian

5/26/2026 at 7:51:14 AM

Absolutely.

by gizajob

5/26/2026 at 12:16:57 PM

Yeah, I think that if this was the fabled Apple Car most people would say it was quite nice. People are probably mostly hung up on it not really looking like a Ferrari.

by Brendinooo

5/26/2026 at 5:51:53 PM

I agree. It is quite nice. Just way too expensive. If this was a $100,000 Apple car people would be lining up to buy one.

by etempleton

5/26/2026 at 3:18:35 AM

After seeing the pictures, I assumed they were moving into the mass-market budget EV sedan market at a price 1/10th of that.

$650k is a fine price for a Ferrari, but not one that looks as plain as that.

by sfdlkj3jk342a

5/26/2026 at 7:29:26 AM

This. If this was a 65k sedan, I would understand. With a normal infotainment system, that is. Not this "looks like a race car" stuff.

If I had to spend 650k on a single car, I wouldn't buy this.

by ClikeX

5/26/2026 at 3:38:06 AM

People who actually want to buy something else will be forced to pay it. That's how Ferrari dealers work.

by CamperBob2

5/26/2026 at 7:38:58 AM

It's far from ugly, it's just very standard EV. When you buy a Ferrari though you want it to stand it, you don't want it looking like a bog standard Tesla.

by drumhead

5/26/2026 at 7:26:18 AM

Agreed, I like the design. It just feels horribly misplaced as a Ferrari. It looks like a daily driver car, but the entire instrumentation looks (to my layman's eyes) to larp as race car.

If the dashboard was set up for a normal person and I could see this be a great sedan. But as it stands, it just seems horribly out of touch.

by ClikeX

5/26/2026 at 8:56:52 AM

I don't think it is ugly (Except those wheels) but it doesn't look like a Ferrari.

by mda

5/26/2026 at 8:07:08 AM

Yeah. What are people even talking about? The rear looks a bit too R34, the bottom part of front bumper looks a bit 992, and the car overall looks a bit too comical looking, but other than that, this is just completely fine. I can almost see beautiful placements of control points. I've never seen a car with a front wing that explains itself like this does, instead of obscuring the function in air channels and lid-looking cowlings. The B-pillar door handle is also a neat idea.

Ugly is the word for things like front end of Gen 1 Tesla or Gen 4 Prius, not for this. wtf.

by numpad0

5/26/2026 at 4:37:34 AM

People are mad it looks a bit normalish as long as cars go. People are incensed it looks “Asian”. Yeah, someone literally wrote just that!

For me it looks like a nice “car” and I was shocked to see it was an Ive doing because I associate with him rather designing things for the sake of designing things far from reality and real world usage. Looks like he learned after all.

by crossroadsguy

5/26/2026 at 2:59:48 AM

That is horrific, I cannot believe Ferrari put their name on it yet alone released it.

by arlattimore

5/26/2026 at 6:15:27 AM

For comparison, the recent Ferrari Roma: https://www.ferrari.com/en-EN/auto/ferrari-roma

by andsoitis

5/26/2026 at 6:27:07 AM

It’s a more beautiful car from the outside for sure, but whatever is that abomination of a glossy user interface nightmare? Looks like straight from the early 2000‘s

by 9dev

5/26/2026 at 7:40:49 AM

It looks like the UI of one of the good NFS games from that time period. I love it!

by poloniculmov

5/26/2026 at 10:08:47 AM

beautiful. But looks like an Aston Martin

by scosman

5/26/2026 at 10:41:24 AM

That is also shit. Go back to Pininfarina. Flavio Manzoni can fuck off.

by lofaszvanitt

5/26/2026 at 7:36:36 AM

The instrument cluser looks awesome, especially the G force instrument!

https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...

by lagrange77

5/26/2026 at 7:58:26 AM

The G-force meter is just to put "something" there because it looks better than having only two gauges. Much like how high-end watches have three mini dials showing mostly useless things, just for the way it looks.

by globular-toast

5/26/2026 at 8:44:50 AM

What’s awesome about it? It’s not too bad (at least it’s not lit like a Christmas tree), but I’m not sure it’s an awesome UI. Looks like an extremely boring conventional one.

That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings.

by drdaeman

5/26/2026 at 8:56:18 AM

>What’s awesome about it?

The fact that it's extremely boring and conventional?

>That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings.

In this car? A gimmick, could maybe help someone who's trying to learn to drive a bit smoother. In a track car? Useful cornering data

by l23k4

5/26/2026 at 12:14:12 PM

An XY scatter plot of g forces on its own isn’t very useful, this is why multichannel analysis tools like i2 exist so you can look at things like lateral g vs yaw rate or steering angle.

by rounce

5/26/2026 at 10:31:55 AM

Boring and conventional would be having physical controls on the wheel for volume, next/prev, ok/cancel etc.

So a complete lack of anything actually useful.

by whiteboardr

5/26/2026 at 6:55:36 PM

> The fact that it's extremely boring and conventional?

I’d say it’s normal, not awesome. Just not being the new normal (aka enshittified) is not sufficient to qualify.

by drdaeman

5/26/2026 at 5:43:43 PM

Reminds me of old airplane or spacecraft instruments and i like those. Also the XY layout is pretty elegant.

by lagrange77

5/26/2026 at 9:28:14 AM

Lovely blend of analogue and digital elements.

I am not into cars and I will certainly not pay for a luxury car anytime soon, so not the most relevant opinion. Still, when I buy a car again, I'd love to have this interior design. The exterior on the other hand, I don't know what they tried to achieve here.

Designers seem to struggle with exterior electronic car design in general. Are they trying too hard to be iconic?

by kharak

5/26/2026 at 4:37:36 PM

It's nice and I like the admission that the driver is the most important human who ever lived, so the touchscreen is angled towards him ;)

Not sure about the cupholder position. I wonder if the G-force is customizable (e.g, all the screens are?) or if it's fixed. If it's fixed, I'd almost prefer it to be the one analog instrument, perhaps taken from an acrobatic plane.

by bombcar

5/25/2026 at 9:34:05 PM

"Sir" Jony Ive? Sure fine, recognized by the crown and all that. It looks like a Kia. Don't get me wrong, I like Kia's. If Ive was a lollipop he'd lick himself. When you get to a point that you can no longer do seminal & groundbreaking work, and you continue to cling to what you used to be, just stop; even if only in respect to the good stuff you've done already.

by kayo_20211030

5/25/2026 at 9:37:56 PM

Ahem, there is a new Rolling Stones album slated for release in 2026. I most definitely agree with you by the way.

by 6stringmerc

5/25/2026 at 9:44:52 PM

lol. Emotional Rescue was when I stopped listening, but I hope that Keith and Mick live forever, even as statistical outliers. I love folks that win the life lottery. It's a hope for all of us.

by kayo_20211030

5/26/2026 at 8:26:37 AM

It's sick those guys are my parents gen and still work and do what they love like outliving most of your fans must be a lonely life

by siva7

5/26/2026 at 4:44:59 AM

[dead]

by nobody_r_knows

5/26/2026 at 12:47:09 PM

Kias look better

by seydor

5/25/2026 at 9:22:38 PM

Specs are insane but why does it look like a budget sedan with a cool paint job?

This sounds kind of fun. It’s curious they weren’t allowed to drive though..

> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.

by bix6

5/26/2026 at 4:34:55 AM

> It creates an entirely new torque language controlled by the driver

Oh wow, sounds like some corporation BS if I ever read some. My EV works by pressing the gas pedal and the torque is right there - not sure what revolutionary new invention is required?

by nnevatie

5/26/2026 at 4:53:27 AM

Driving manual/stick is considered "manly" and a lot of sports car enthusiasts would never drive an automatic. So I presume this multilevel "torque language" bullshit is basically a way to retrofit stick shift into an EV that has no mechanical need for it.

by decimalenough

5/26/2026 at 5:03:30 AM

Yes, this must be it. There's no experience like driving a manual with a two-plus ton vehicle.

by nnevatie

5/26/2026 at 6:33:16 AM

Agreed, I'm driving a ~2000kg truck atm with a stick shift from the 90s and a V8 in a hilly city and it's so much more fun than the arbitrary compact cars I've been borrowing for years. Super mega scary on gas, but fun nonetheless as on occasional leisure thing.

by brailsafe

5/26/2026 at 5:29:24 PM

If you enjoy that, get a Deuce and a Half - not much worse on gas (lol) but the shift pattern is something else entirely.

by bombcar

5/26/2026 at 5:51:04 PM

I've never heard of this, but it looks incredible. I've seen some similar looking beasts around that seem to be modified for apocalypse survival and would love to try and drive it, as long as I don't have to reverse it up a slope lol

by brailsafe

5/26/2026 at 4:58:15 AM

I will say, Teslas usually have too much torque because I feel very nauseous in them as a passenger. Having more fine grained control over the torque profile might be nice

by krashidov

5/26/2026 at 7:26:44 AM

The reason you feel nauseous as a passenger has nothing to do with the maximum torque output of the vehicle, but because one-pedal driving mode amplifies bad driving habits by people who never learned how to use the accelerator pedal on a car properly.

Way too many people stomp, release, and repeat. This works in Mario Kart when the A-button input is a boolean value but in a Tesla with one-pedal driving turned on you end up repeatedly accelerating or decelerating and never go a constant speed.

by kube-system

5/26/2026 at 5:31:38 AM

Sure, but this isn't a Tesla...

If you're going to drive this slowly you might as well buy a Tesla

by hvb2

5/26/2026 at 5:58:44 AM

> If you're going to drive this slowly you might as well buy a Tesla

Model S Plaid has faster acceleration than Luce and they have similar top speed.

Reportedly, the Luce has more nimble handling.

by andsoitis

5/26/2026 at 12:00:22 PM

> Model S Plaid has faster acceleration than Luce and they have similar top speed.

People don’t get sports cars just for the acceleration.

by nixass

5/26/2026 at 1:54:24 PM

The Luxe doesn’t look sporty at all, even if it has excellent handling.

by andsoitis

5/26/2026 at 1:32:53 PM

Good thing neither are sports cars.

by rounce

5/26/2026 at 6:58:56 AM

The casio watch is more accurate than a mechanical watch, it doesn't mean I should like it more

by KaiserPro

5/26/2026 at 5:56:13 AM

Tesla model S accelerates faster and has a higher top speed, and also more range on a smaller battery....

For a absolutely tiny fraction of the price!

It also looks better than this Nissan leaf knock-off!

I'm not the target market, this thing costs more than my house! But I do think the specs are... Disappointing...

by amarant

5/26/2026 at 6:26:46 AM

Tesla Model S is discontinued.

Whatever its merits, there wasn’t a market for it.

by pavlov

5/26/2026 at 7:02:43 AM

Which suggests that a similar but worse product shouldn't sell either?

by lmm

5/26/2026 at 7:13:58 AM

The brand name counts for a lot in this market.

Lamborghini Urus sells well even though it’s inferior on every metric to cars a fraction of its price.

Tesla lost its premium brand cachet and consequently the Model S/X market.

Ferrari presumably has some data that there are buyers for a $500k scifi sports car with their logo on it.

by pavlov

5/26/2026 at 7:49:19 AM

Just pointing out that, technically, if you're gonna drive slow, the Ferrari is the appropriate choice over the Tesla.

by amarant

5/26/2026 at 1:12:27 AM

The look is nothing less than I would expect from "make it thinner and round the corners" pioneer Jony Ive.

I don't know why people insist on EVs being kind of ugly and boxy, but Ferrari had a chance to do better and didn't.

by pclmulqdq

5/26/2026 at 2:16:51 AM

I think energy efficiency matters more with EVs, because it determines how frequently you have to charge on road trips, and more aerodynamic designs look a bit uglier.

by ChadNauseam

5/26/2026 at 3:44:17 AM

Ferrari makes hypercars, they know a thing or two about making aerodynamics look good. It's a primary concern of all their designs and yet all their other designs look a lot better than this.

I think they are just falling into the same trap all other manufacturers do at first. They think the customer buying the EV is a different customer, who didn't like their other cars. So they make the techno-future mobile for a customer that doesn't exist.

Just make the same cars with an EV drivetrain, that's what the person who loves your brand but is in the market for an EV wants.

by ehnto

5/26/2026 at 4:55:14 AM

Legacy car manufacturers have done just that (forcing an EV into an ICE chassis). The results generally suck and the pure EV manufacturers like Tesla and BYD have kicked their ass in the market.

by decimalenough

5/26/2026 at 6:01:53 AM

You can use a similar design to your existing fleet without a literal retrofit of an existing chassis to shoehorn a battery and electric drive train in there.

The retrofits usually are less preferable not only because of pointless inconveniences like transmission tunnels, but because they'll be the manufacturer's first toe dipped into the EV waters. The retrofit chassis speaks to either a rush to market, or a cautious approach not wanting to commit too many resources. The former says it'll have issues, the latter says they might bail on it and leave you stranded for service and repairs. Or both at once.

by codebje

5/26/2026 at 10:09:45 AM

That was kinda different thing. It was legacy manufacturers scrambling to push out any EV they could get together so they are not left behind too much. But in meantime they started working on genuinely new designs (like Hyundai Ioniq, Mercedes EQS, BMW Neueu Klasse) or they adjusted their platforms to better accommodate electric drive trains (like Audi e-tron).

by Jataman606

5/26/2026 at 3:16:32 AM

It's a $650,000 car. These are not anyone's top priorities with it.

by aaronbrethorst

5/26/2026 at 3:37:02 AM

> energy efficiency matters more with EVs

This is correct, but I really don't see why Ferrari would care.

by binkHN

5/26/2026 at 6:35:43 AM

Aero efficiency means going faster and going for longer without making the battery heavier. The cost and packaging aspects of bigger batteries doesn’t matter to Ferrari, but speed & handling absolutely does, and weight is a definite speed/handling penalty.

by simondotau

5/26/2026 at 3:50:20 AM

Exactly! Many Ferraris of the past have gotten single digit MPG, no one cares. All of a sudden they have to make a Chinese looking EV because of "efficiency"? Give me a break.

by MitziMoto

5/26/2026 at 9:48:38 AM

It’s a sports car, they all have atrocious fuel efficiency, especially in this price range.

by spiderfarmer

5/26/2026 at 12:21:42 AM

Just 280+ mile EPA range on a 122 kwH battery. 5100 pounds. 2.5s to 60. Not insane by any standard, ICE or EV.

by LanceJones

5/26/2026 at 12:41:28 AM

Yeah that's actually rather inefficient. Tesla Model Y has 84kWh battery and a range of 300 miles.

by anvuong

5/26/2026 at 4:16:51 AM

> Yeah that's actually rather inefficient

Unsurprising, for a Ferrari. I suspect it's designed for performance and not efficiency. Atrocious mileage is par for the course in this segment (see the Veyron)

by overfeed

5/26/2026 at 1:44:34 AM

Does it really?

by thrownthatway

5/26/2026 at 5:39:42 AM

I've done Stockholm - Oslo on a single charge in early winter, which is almost exactly that distance, so I'd say it does! Even kept me nice and toasty along the way!

by amarant

5/26/2026 at 2:12:09 AM

No, but we're comparing the EPA ranges here, which is the point of them.

by margalabargala

5/26/2026 at 4:34:29 AM

The point of the EPA ranges are to be misleading.

The car manufacturers are well aware of what their vehicles achieve in real world usage.

It would be trivial for them to give and prospective buyer indicative ranges for any particular geographical area.

by thrownthatway

5/26/2026 at 4:57:44 AM

You're missing the point.

The actual number of the EPA range is imaginary, yes. But it's useful for comparisons.

But if we're talking about comparisons between two vehicles, the vehicle with a 122kWh battery and a 280 EPA range will go less far and is much less efficient than the vehicle with a 84kWh batter and a 300 EPA range.

by margalabargala

5/26/2026 at 5:16:55 AM

[flagged]

by thrownthatway

5/26/2026 at 5:28:51 AM

Thanks for the thoughtful, eloquent response.

by margalabargala

5/26/2026 at 2:14:50 AM

Not really, no, except in narrow circumstances.

by rootusrootus

5/26/2026 at 1:48:39 AM

A lot of Ferraris are driven less than 280 miles per year.

by nradov

5/26/2026 at 2:43:48 AM

They’ve historically had eye watering regular maintenance bills, even outside of them generally having a reputation for being temperamental. Maybe Ferrari will continue pioneering in their own way and make an unreliable and expensive to own EV

by bathtub365

5/26/2026 at 3:32:26 AM

[dead]

by threwrfaway

5/26/2026 at 12:32:13 AM

Chasing "driver engagement" during regular driving at/below speed limit on regular public roads strikes me as a bit pointless. You're just trying to add friction to the process because there happened to be friction in the past.

And when you're not going the speed limit on regular public roads here's plenty of "driver engagement" to be had going too fast round tight corners (hopefully on a track, but we can't all be perfect ;)) regardless of whether there's some weird obfuscation between you and the actual mostly flat torque curve of the electric engine as long you build good suspension, body stiffness, put decent tires on it, don't make it too heavy etc.

I would love Lotus to make another road legal go-kart and slap an electric engine in it.

by p1necone

5/26/2026 at 3:52:10 AM

an eletric lotus would be a blast, but having a big heavy battery seems antithetical to their entire car building philosophy

by parpfish

5/26/2026 at 4:42:53 AM

Isn’t that what the Tesla Roadster was?

by jonhohle

5/26/2026 at 3:52:21 AM

So a Tesla Roadster? :)

by MitziMoto

5/26/2026 at 6:36:19 AM

I don’t understand the EU’s love for the stick shift. Auto transmissions have been better for a long time and with EVs you don’t need that abomination at all. Imagine needing to push a lever every few seconds while driving.

by dyauspitr

5/26/2026 at 11:01:49 AM

They only really became better (more efficient) when they ditch torque converters and use some form of direct shift automatic gearbox or CRV instead which adds complexity. Small and cheap cars are far more popular in Europe and both of the above add cost and complexity.

I've driven manual cars daily for years and once you get used to it, changing gears is not even something you think about.

by venzaspa

5/26/2026 at 9:30:42 AM

Weird that you don't understand it. Have you read any of the replies in the multitudes of times you've invariably seen this discussion come up online?

by devnullbrain

5/26/2026 at 2:09:29 AM

Should have had Pininfarina do the body. The best looking Ferraris are all Pininfarina.

by WalterBright

5/26/2026 at 5:24:35 AM

Agree.

Fun fact: The original company was founded in 1930 in Turin as "Società anonima Carrozzeria Pinin Farina". "Pinin" means the youngest son of the family, and Farina is the family name.

by simonebrunozzi

5/26/2026 at 6:53:42 AM

Ferrari has been doing in-house design for a while. With spotty results.

by gpderetta

5/26/2026 at 8:05:09 AM

I've seen a lot of explanations, including one by Marques Brownlee, stating that electric cars need large batteries in the floor, meaning they necessarily have to be taller and more SUV-like—and that, hence, a low, two-seater electric sports car is very hard to pull off with a decent range. But then, the Rimac Nevera is low and fast with 490 km of range—and that was released five years ago. I'm not sure why Ferrari couldn't have built something like that.

by wolframhempel

5/26/2026 at 11:27:00 AM

The Luce seats 5 and has a trunk.

The Rimac Nevera is a different car category. Ferrari just decided to not make this a 2 seat hypercar.

This is the daily driver Ferrari for a small family, similar to the Porsche Cayenne or Panamera.

by Snafuh

5/26/2026 at 6:54:24 PM

Maybe that's what I don't get. Ferraris in my mind need to be great at two things: Going 300kph around a racetrack and going 3kph in front of Harrods. If I want a comfy way to get my family around, I'd get a Mercedes.

by wolframhempel

5/26/2026 at 12:42:42 PM

A GT4CLusso has 4 seats and a hatchback, yet looks reasonable as a Ferrari so it’s hardly unfamiliar territory.

by rounce

5/26/2026 at 2:41:11 AM

Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design.

Be careful not to take the Jaguar road for there is no coming back.

by Kuyawa

5/26/2026 at 5:31:02 AM

$600K Ferrari Luce vs. $35K Nissan Leaf: Spot the difference...

https://imgur.com/a/fsvO5G8

by qingcharles

5/26/2026 at 5:46:05 AM

My first impression when the Leaf image loaded was that you were being overdramatic. The Ferrari website created the impression of a similar but fundamentally more elegant car (not elegant, just more elegant).

Then the Ferrari image loaded. Wow.

It really is a game of spot the difference. A difficult game.

edit: I don't want to reduce hypercars purely to their "Wow!" factor, but a huge huge part of their value is definitely the feeling they evoke when you see one out of the corner of your eye and your head snaps around. This Leaf/Luce side-profile similarity is completely antithetical to that "Wow!" factor.

by asgraham

5/26/2026 at 5:45:26 AM

I do think the Luce looks a little bit better in that comparison, but I think that is also at least partially due to the photographer being way better. The black parts at the bottom of the Ferrari like like a shadow in that photo, whereas on the nissan it looks like black plastic. But I'm pretty sure that's a trick of the light more than anything.

by amarant

5/26/2026 at 6:23:27 AM

Only the color is similar. Nothing else is otherwise you’ll start putting many cars in the same basket

by shinycode

5/26/2026 at 6:51:13 AM

I wouldn't say it is pretty, but to me it looks nicer on this picture than on the Ferrari website.

It is a very generic shape for sure!

by gpderetta

5/26/2026 at 8:01:09 AM

Huh? I know nothing about cars, but to me there's an obvious difference. If I saw the top car in the street, I'd say "wow that's nice"; while the bottom one just looks like a regular car. The top one looks like it went to the gym, the bottom one looks like it was puffed up through a straw. Idk if that justifies a 20x price difference, but that's my immediate reaction.

by cousin_it

5/26/2026 at 4:40:21 PM

I'd like to see a "pimp my ride" that focused on making the bottom car look as nice as possible - new wheels, disc brake upgrade with colored calipers, some cleanup, I think it could look significantly better.

by bombcar

5/26/2026 at 4:18:22 AM

It looks like a car by someone who used to design consumer electronics and spent only a cursory amount of time understanding automotive history, design, aesthetics, etc.

Long live the Ivesmobile.

by anonym00se1

5/26/2026 at 4:40:51 PM

This is the Apple Car. Now we know what it would have looked like.

by bombcar

5/31/2026 at 3:45:31 AM

And now we know why Steve Zadesky left the Titan program and why the Titan program was ultimately shut down. Ive has no idea how to design a car.

by anonym00se1

5/26/2026 at 5:19:38 AM

I’m so relieved to see this is the top comment. I was afraid I was going to see HN people saying how great this monstrosity looks.

by Mistletoe

5/26/2026 at 3:21:16 AM

Oh, this is actually designed by Ive? It all makes sense now. He is a joke of a designer. I had thought people had stopped giving him work.

This car has absolutely ZERO life to it for any manufacturer, much less a Ferrari.

by bmitc

5/26/2026 at 3:50:47 AM

I believe he only designed the interior

by smotched

5/26/2026 at 4:05:28 AM

"In a genius move, they hired design agency LoveFrom to handle the exterior and interior execution: that’s headed by former Apple chief design officer, Sir Jonathan Ive."

by panos_news

5/26/2026 at 4:18:32 AM

Well, we finally got to find out what an Apple car would have looked like.

by fps-hero

5/26/2026 at 4:09:19 AM

His firm did the entire car. Inside and outside.

by F7F7F7

5/26/2026 at 6:43:42 AM

It’s another 24 carat gold Apple Watch. Makes sense in the design studio, if you have some insane blinkers on when it comes to how people associate with and interact with products in the real world.

by simondotau

5/26/2026 at 4:10:16 AM

They made a Ferrari look asian. If it actually sells in China I‘m gonna be so mad.

by MrBuddyCasino

5/26/2026 at 4:03:50 AM

I had the same visceral reaction lol, so ugly.

by crorella

5/26/2026 at 7:38:06 PM

The front overhang thing looks really weird.

by tim333

5/26/2026 at 4:30:57 AM

It doesn't matter if it's ugly, it doesn't matter that the cyber truck is ugly, it doesn't matter if either are good cars.

I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said.

People share ai slop cat pictures on Facebook.

There's HN commenters, there's the subset of HN commenters smugly criticizing all the very obvious flaws of things like this... And then there's just the entire rest of the world which simply does not give a shit.

by komali2

5/26/2026 at 5:04:30 AM

I have this observation with the influx of soulless SUVs on the road. Every car group you see are always screaming out for manual, rear drive sports cars at an affordable price, but the majority of consumers just want a cube of car that has wheels and can go places. And they buy a new cube every year or two to keep up with the Joneses.

Everyone then complains that the automakers aren't making what they want... But the blame isn't with the manufacturers, the blame rests with consumers and how mindlessly apathetic they are to... basically everything.

by King-Aaron

5/26/2026 at 6:01:21 AM

Seems like chicken and egg. Buyers buy what's for sale, I feel like "the consumer" and "the market" are blamed for decisions made by people within these companies. We treat these people as forces of nature: "if the market tells them to make suv cubes, they'll make SUV cubes, they have no choice, their hands are tied!" But that presumes 1. that they're correctly interpreting consumer desire, 2. that consumer desire can even be determined at all from the market, 3. that consumer desire isn't being smeared into an averaging amalgamation that looks ugly and stupid to everyone.

by komali2

5/26/2026 at 6:59:25 AM

I do think about this a lot. Kind of like newspapers saying 'bad news sells', while they are also the ones deciding what news will be consumed.

by King-Aaron

5/26/2026 at 7:27:17 AM

I'm one of those people that doesn't care for cars. They are equipment to me. I like "getting places", yes. But I don't like "personality" in my tools. Cattle, not pets. I don't want to drive around looking smug in my 650k shit bucket. Cars are an enormously wasteful, idiotic drain on the world, but the calculus is such that I am "forced" to own one. I find the idea that each of us is owning and maintaining our very own special little box that exudes "personality" preposterous and I'll bet the farm that future generations will think we were mental.

This is not apathy in my opinion. This is rational. Cars are just tools. Metal boxes to enable mobility. Car people have turned them into this cult of personality that I think is batshit insane. It's not just cars mind you, we do this with watches, shoes, you name it and it's all very peculiar, but cars are my pet peeve because they are so obviously wasteful and dangerous. Not just directly like killing 40k per year in the US alone, but also through obvious geopolitics.

People want to move around and they want to smile smugly and think they are better than others. Those two things are pretty much universal. I say we separate those issues. You can move around all you want but smiling smugly you do in some other way than in your "car". We'll have really good public transport and you'll assert your dominance in some other fashion. I personally recommend we reintroduce dueling to the death.

By the way I don't know anybody that would buy a new car every two year to keep up with the Joneses and I live in a pretty "Jonesy" place. That's a bit hyperbolic at least in my neck of the woods (Netherlands). Most people here keep their cars until they become unreliable.

by carsareok

5/26/2026 at 1:14:38 PM

Why do you see enjoying doing something, driving in this case, as being some sort way of “asserting dominance”? Some people just enjoy things because of all the activities and associations they have which involve that thing. I come from a place where we have both good public transport and a sizeable automotive enthusiast subculture, one doesn’t preclude the other. You seem to be pushing the idea that car enthusiasts enjoy cars because of the some status association, when most of the time people who are interested in car-as-status have little to no actual interest in cars beyond that.

by rounce

5/26/2026 at 4:32:38 PM

Same guy here. I understand some people derive pleasure from the “hobby” of owning large mobile metal boxes and I am not against it, but notice we are commenting on a 650k Ferrari and a butt-ugly one at that.

The people in the video are literally smiling smugly. I kid you not.

I’m talking about all those fancy Audi, Tesla, Volvo and BMW drivers that want to feel superior in their mobile box of death and waste. They are not car enthusiasts. Car enthusiasts do maintenance work on 80s Alfas for fun. I know the type and those are alright.

Car culture is much larger than the mechanics. It’s the idea that cars need to be nice at all. The idea they have “personality” and are indicators of social status.

I’m not at all against social status. I’m against using such wasteful, ugly and dangerous machinery as a delivery mechanism of the winnings in your particular genetic and cultural lottery.

by lostmyacc

5/26/2026 at 4:49:10 PM

People think that everyone spends hours and hours deliberating over the car they buy - and some do, but those are the same people who likely have discussions about how the iPhone 17e is significantly different than the iPhone 16 (ooo "Support for display of multiple languages and characters simultaneously"!).

Talk to various people with $100k+ cars and you often find they bought it "because they needed something and the color was nice" or "they always buy from Joe" and other similarly seemingly insignificant reasons.

by bombcar

5/27/2026 at 12:21:15 AM

Frankly I find the way you view cars as some primal dominance contest to be pretty weird, but okay. Granted, I do suppose there are people that do this sort of peacocking - as you say with shoes, watches, etc etc, but that seems like a pretty normal and basic function of being an animal on Earth.

But to view it with such distain seems unusual to me.

by King-Aaron

5/26/2026 at 7:27:23 AM

The Cybertruck isn't ugly. It's gorgeous. You may not like its particular aesthetic, however that doesn't make it ugly. It's executed extremely well for the aesthetic it's going for.

by sssilver

5/26/2026 at 8:01:57 AM

Difference is that cybertruck is in the purposefully ugly category. Even if it could have been done lot better. This one is not supposed to be ugly. If you want ugly you need to properly lean into it. Cybertruck at least attempted that.

by Ekaros

5/26/2026 at 6:53:32 PM

What are you on? The cyber truck may be ugly, but it's certainly not generic!

by BoingBoomTschak

5/26/2026 at 6:07:53 AM

When you're putting down this much for a car, you have options... I don't think this will be on the top of the list.

So the rest of the world not caring doesn't matter as the audience for this is probably a million people at best

by hvb2

5/26/2026 at 7:01:37 AM

> It doesn't matter if it's ugly, it doesn't matter that the cyber truck is ugly, it doesn't matter if either are good cars.

The cybercar turned out to be a massive failure though. So, it kind of mattered?

by csomar

5/26/2026 at 7:43:59 PM

>rest of the world which simply does not give a shit

Quite a lot of the rest of the world follow cars.

by tim333

5/26/2026 at 5:01:45 AM

subset of hn commenters? The cybertruck is widely ridiculed, also in taiwan.

by __m

5/26/2026 at 9:56:21 AM

[dead]

by emptyfile

5/26/2026 at 4:46:40 AM

In software we have an enshittification problem. In industrial design we have a generification problem.

by niobe

5/26/2026 at 4:35:11 AM

Buttons for turn signals. Yuck.

God, Jony Ive is such an insufferable person.

by stackghost

5/26/2026 at 4:46:23 AM

I think you simply haven't seen the light. Here, perhaps his $4800 lantern can help: https://www.balmuda.com/lovefrom-balmuda/

by solenoid0937

5/26/2026 at 7:26:50 AM

The lanyard is.. plastic. They could have said it uses the most exquisite handwoven linen (this thing is never seeing seawater anyway) and they chose polyester.

by ragazzina

5/26/2026 at 9:59:21 AM

> this thing is never seeing seawater anyway

I can definitely see these used as lighting devices on luxury boats.

by pbalau

5/26/2026 at 5:34:18 AM

The hell..!

I honestly like Ive as a designer, but dear lord.

by qingcharles

5/26/2026 at 7:52:35 AM

Ferrari have had indicator buttons in all their cars since about 2010

by OliverGuy

5/26/2026 at 6:50:12 AM

Haven't Ferrari used buttons for turn signals for a while?

by gpderetta

5/26/2026 at 7:19:40 AM

Not sure. I've been in a few Ferraris and they all had regular stalks.

It's possible that those buttons are not Jony Ive's doing, but I still find him insufferably pompous.

by stackghost

5/26/2026 at 7:58:41 AM

What's the point of this refutation, a quick Internet search would've shown you that there are Ferraris with buttons to activate the blinkers...

by netsharc

5/25/2026 at 9:14:18 PM

> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver

In other words, they made an EV do wroom-wroom?

by oytis

5/26/2026 at 2:32:29 AM

I can’t decide if that’s dumber than generating a fake sound or not. Kinda think it is, just because it’s more things to break and needing fixing. Also “a cricket crawled in there so now my half a million dollar Ferrari sounds like a cricket” would be a funny possibility I think.

by rdtsc

5/25/2026 at 10:31:13 PM

Isn’t this quite literally how a microphone works?

by hoytschermerhrn

5/26/2026 at 1:47:51 AM

Yes, but it still seems like a cool choice worth talking about. They could have made a totally fake engine noise, instead they mic’d up the axles.

by notatoad

5/26/2026 at 10:10:58 AM

Or, like, keep it silent as it is? Imagine iPhone converting signals an data lines to sound to imitate dial-up modem noises

by oytis

5/26/2026 at 11:18:03 PM

most jurisdictions mandate some minimum noise level for pedestrian safety, and cars have to implement artificial noise at low speeds to meet that requirement. (above a fairly slow speed, the tire noise is more than loud enough)

by notatoad

5/27/2026 at 12:31:13 PM

That's a reasonable requirement, but it clearly says the noise is for the driver, not pedestrians

by oytis

5/26/2026 at 1:46:01 AM

I love Ferraris trying to sound like Yutong buses.

by vachina

5/26/2026 at 6:33:50 AM

I don't understand why electric cars cannot simply stay silent, except maybe some pedestrian warning ambient noise. Are the operating noises of the electric car somehow repulsive?

by lifestyleguru

5/26/2026 at 2:51:39 PM

The guy (Jony Ive) could've just used ChatGPT. Here is the $640k Ferrari everybody expects - https://ibb.co/GfgGjQQD

by andreygrehov

5/27/2026 at 9:59:55 AM

Wow, exactly! That would have been so cool! I always hated Johny Eve's designes at Apple and I find Luce awful too (both interior and exterior). I don't understand how could they invite Johny to destroy such an iconic car brand.

by neop1x

5/26/2026 at 4:16:12 PM

That looks great actually x_x

by oliv__

5/26/2026 at 4:30:51 PM

Agreed - it's a great starting point at least, and looks nice.

Then again, I'm the definition of "not the target market" as that thing costs more than a California house.

by bombcar

5/26/2026 at 5:38:33 AM

Compare that to Hyundai N Vision 74.

https://en.wikipedia.org/wiki/Hyundai_N_Vision_74

by sedatk

5/26/2026 at 1:04:23 PM

To be fair, while I love the Hyundai you linked to, it’s mostly going to appeal to people raised on a diet of 80/90s cars, with a particular focus on Japanese exports and Initial D.

Not Ferrari’s typical market ;)

by mft_

5/26/2026 at 5:41:05 AM

the Hyundai looks worse? because of the lower lip thing

by pazimzadeh

5/26/2026 at 5:47:14 AM

Hyundai is awesome! Ferrari is ugly.

by mdavid626

5/26/2026 at 6:37:14 AM

because of reasons?

by pazimzadeh

5/26/2026 at 6:55:38 AM

It has way more character. The Ferrari basically looks fungible with every other EV.

by imajoredinecon

5/26/2026 at 9:04:01 AM

often saying something has character is a euphemism for being ugly

by pazimzadeh

5/26/2026 at 12:15:06 PM

It has more character because it’s lower, has sharper, sportier lines, and more refined shape. Also the frontend just has a pleasant retro-futuristic design (as does the rest of the car). This ferrari, besides having none of ferrari dna, is an amorphous blob, high off the ground, and all the lines screaming family crossover. Even if someone likes the design, which I don’t doubt there are people that do, it’s objectively a worse looking sports car than the Hyundai mentioned above. More subjectively speaking, the Luce’s frontend also just does not flow nicely together. It almost feels weird for the sake of being contrarian, to show how much it’s not tied to a „regular” car shape, due to being an EV. You can design a car from the ground up for the sake of being an EV and not have it look… like that

by nrabulinski

5/26/2026 at 7:36:10 AM

What's missing is changing the stallion to a kiddified pony, to match the rest of the design.

This looks like a child's toy.

by nevi-me

5/26/2026 at 3:24:19 PM

It seems that EVs and ICEs are sufficiently different that traditional car companies don't really enjoy nearly the encumbrancy advantage they once had.

The top EV manufacturer started as a battery company. The second place EV company started as an EV company.

Various ICE manufacturers have spent decades innovating and refining ICEs and building logistics chains optimized for ICEs.

The big problem that the high end ICE manufacturers have is that the things that made them special in the ICE market don't apply as well in the EV market.

You can potentially justify 6 figure price tags if you're in the luxury market. Hire famous designers, pay for premium materials, and leverage your brand name. If you want to sell cars for 6 figures based on performance, they actually need to perform significantly better. There are a bunch of much cheaper EVs that have better performance.

Just jacking up the price and relying on conspicuous consumption is how you get the Fyre Festival.

by aprentic

5/25/2026 at 10:06:35 PM

What is the target demographic? The specs seem... nice. Nothing particularly special compared to the likes of Lucid, etc.

The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.

by skhameneh

5/25/2026 at 10:41:55 PM

The target demographic seems to be people wanting to buy a future Ferrari.

by addandsubtract

5/26/2026 at 1:46:47 AM

This. If you want to get on the list to buy the new supercars, you're going to have to start here. And you better add some expensive options.

by dcl

5/26/2026 at 1:09:37 AM

Seems more like an accessory Ferrari for those that already own a gas-powered one. Looks like it may attract those that value a different design direction - not hardcore sports, more a leisurely weekend vehicle - that is still a Ferrari.

Really hard to grasp who would want one (I'm too far down the wealth ladder to understand how the rich think and work), but that's what stood out to me initially.

by ebbi

5/25/2026 at 11:35:23 PM

Inspiration is inside, so I'd say it's for people who want practicality + badge.

I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.

by dzhiurgis

5/25/2026 at 9:11:44 PM

I don't like it at all. The curves, the silhouette, does not work at all, it does not "speak" to me as a Ferrari.

Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.

The front profile is hideous too.

by karakoram

5/25/2026 at 9:32:32 PM

I thought the interior looked pretty nice - lots of retro physical switches, etc. The exterior doesn't look like a normal Ferrari but maybe that's on purpose. A "normal" Ferrari buyer would probably buy a normal Ferrari. Maybe this is more for someone who would have bought a Model S or X in the past but has a lot more money to shell out.

by osigurdson

5/26/2026 at 12:15:35 AM

On top of this, it's 5x more expensive than a Xiaomi SU7 Ultra... which may be the better car regardless of price.

by throwme_123

5/26/2026 at 12:57:31 AM

Man, I wish they sold this car in the states… I’d buy one instantly.

by nullpoint420

5/25/2026 at 9:31:23 PM

Introducing the new

iFerrari XS

It's 140% better than the previous Ferrari Enzo

And 20% thinner

With a brand new Magnesium case

It's the fastest Ferrari we've ever built.

by za_creature

5/25/2026 at 9:35:52 PM

Nothing like the dull, beige boxes with wheels of the competition.

by sgt

5/26/2026 at 1:38:59 PM

And doesn't come with a charger.....

by somepleb

5/26/2026 at 12:17:13 AM

Fine print:

Range up to 10 Km.

by VerifiedReports

5/25/2026 at 9:24:01 PM

Yeah, if this was coming from say Honda at a sub $100k price I'd think something like "eh, not for me but it's neat Honda is willing to do something kinda fun and odd."

But starting at $600k for that?

It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss.

But Ferrari being who they are they'll do the same scummy crap of making dealers and customers buy the turd if they wanna get an allocation for the next highly collectable supercar.

by jasonwatkinspdx

5/26/2026 at 12:08:15 AM

Looks like a Polestar and Corvette had a child.

by sokoloff

5/26/2026 at 12:15:45 AM

The doors are dumb as hell. So I guess the front and back people have to take turns, because only one can squeeze through that gap?

Presumably the range is only a few KM, since Ive said, "You don't want a bigger battery."

And after ruining Apple's computers for years with his POS keyboard and embarrassing emoji bar, he's all about "tactile controls" now? Or was that the will of someone who ISN'T just a pompous hack?

Oh wait: Someone pointed out that there are KNOBS on the steering wheel. So there are wheels on a wheel. That has Ive all over it.

by VerifiedReports

5/26/2026 at 1:15:04 AM

Ferrari doors are always this bad. If you regularly transport more than 2 people in your Ferrari, you aren't their target market.

by pclmulqdq

5/26/2026 at 12:19:28 AM

I guess Ferrari always preferred form-over-function to some extent. It was never the utilitarian's car but now you can't even get in a four door car at the same time. I'm really at a loss.

by diabllicseagull

5/26/2026 at 11:36:19 PM

Quite the opposite. The form used to follow the function, it's just that the function used to be a race car, not a family sedan.

by lbreakjai

5/26/2026 at 12:42:58 AM

On the battery size, 122kWh is actually pretty large for this size. Most Teslas have <100kWh batteries and they all have better or similar range.

by anvuong

5/26/2026 at 2:09:39 AM

Measured in Elon miles though.

by dboreham

5/26/2026 at 6:11:43 AM

I've done Stockholm-Oslo without stopping to charge in December in my model y long range. Didn't really do anything special either, just obeyed the speed limits pretty much. Most of the drive was on autopilot(not fsd) because highways are boring. Had a pretty healthy margin too, I charged on the outskirts of town on the way home 2 days later.

by amarant

5/26/2026 at 2:53:00 AM

My 2024 Model 3 Performance regularly sees its EPA rated range.

by LanceJones

5/25/2026 at 9:23:30 PM

thanks for putting into words what I was thinking as I was scrolling down the page.

by analogpixel

5/26/2026 at 12:43:58 AM

I honestly thought it was some sort of hideous joke. Growing up as a kid having been obsessed with supercars this to me looks like someone let Elon mash up a Model Y and a classic '96 355 using Grok. Looks pretty disgusting as someone who has followed car brands for decades.

by windexh8er

5/25/2026 at 9:50:10 PM

I love the EV idea, but the exterior design is terrible

by Fire-Dragon-DoL

5/25/2026 at 9:17:51 PM

Somehow managed to make a Ferrari look as cheap as a Tesla (inside and out).

by dvt

5/25/2026 at 9:21:53 PM

Worse in my opinion since the look is simply Tesla (whether one likes that or not), no one would have blinked an eyelid if Tesla released this car whereas Ferrari doing so comes off incoherent.

by dingdingdang

5/27/2026 at 10:03:23 AM

Actually I think Tesla S looked better than this and the bar was pretty low.

by neop1x

5/26/2026 at 2:12:32 PM

I ... it's growing on me! Odd. Very odd feeling.

I like the front. I like the interior. Controls and touches look great on video.

But rear is awful. So far anyways. Reminds me of this Chevy Impala model family:

https://www.rvinyl.com/products/chevrolet-impala-2000-2005-t...

by grvdrm

5/26/2026 at 3:50:07 PM

Having owned an Impala of that generation, and having seen so many around for so long, this is exactly where my mind went. These are a dead ringer for their rear lights.

by shortstuffsushi

5/26/2026 at 4:20:04 PM

Thank you for the laugh. I knew I saw those lights somewhere and that they didn’t require millions and millions of design prowess from Ive.

by grvdrm

5/25/2026 at 10:19:09 PM

I’m a big fan of the interior & Ive design (and am not always a fan if his). The exterior is pretty cool from the front and back … but from the side and at angles it just doesn’t register as Ferrari at ALL. Seems to scream for a longer wheelbase but that’s not the whole issue. It just looks very mid-market from those angles.

by jraines

5/25/2026 at 11:19:37 PM

Agreed. But by the description it sounds like it has very long wheels base.

by jonwinstanley

5/26/2026 at 12:12:02 AM

I figured as much given they were comparing it to the Purosangue. Unfortunate that the proportions just make it, idk, horizontally squat looking.

by jraines

5/26/2026 at 10:23:33 AM

Yes agreed, Ive been searching for some better photos but might have to wait a while

by jonwinstanley

5/26/2026 at 1:05:08 AM

The massive 24" wheels make the car seem shorter in pictures.

by bryanlarsen

5/25/2026 at 9:15:28 PM

This style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.

by KeplerBoy

5/25/2026 at 10:43:30 PM

Looks luke a cheap electric knockoff in some low budget racing game. It does not look like a ferrari at all.

by frogperson

5/25/2026 at 11:29:54 PM

I don't love it either, but that's the whole point I think. Try to pull off an icon, rather than make existing designs works. Cybertruck did it, same with Jaguar.

Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.

p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.

by dzhiurgis

5/26/2026 at 12:32:07 AM

> p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character"

I was generally with you until those lines.

Car enthusiasts are as varied as cars themselves. Whether it's F1 lovers or the V8 manual lovers (an experience to appreciate but I didn't care to own), the MX5(Miata) lovers, the offroad lovers or the lovers of classics like VW Beetles and Mini's or more esoteric cars.

There are dreamers who read the latest car magazine and fantasize about the latest Porsche, Ferrari or Mercedes S class.

Everyone has an opinion and unsurprisingly electric vehicles are a hot topic right now. You will get a range of both rational and emotional responses, depending on whom you speak to.

To derisively state "they suck and nobody should listen to them" is unreasonable.

by _carbyau_

5/26/2026 at 9:47:44 PM

I mean I had to be a bit abrasive here to get attention and also you kinda confirmed my thesis - car enthusiasts obsess about everything except day-to-day driving, aka what every normal person has to live with every day.

by dzhiurgis

5/26/2026 at 11:29:43 PM

But they obsess over day-to-day driving too!

The issue is that "car enthusiasts" cover a broad range of people. And most of them live in the real world.

When they come to the once-in-fifteen-years time of replacing their daily driver car, do you really think they don't go over their options and check the details?

by _carbyau_

5/26/2026 at 2:25:27 AM

Cybertruck and Jaguar have not been sucessful.

Luxury car makers should look to handbags for inspiration. If Ferrari wants to expand the market and reach new customers they shouldn't be making something that looks like an upbadged BYD.

It's like if Hermes started making a Jansport backpack, absurd. Instead they sell lower cost, but still premium designs like the Picotin. The Lamborghini Urus might be one example.

by crowcroft

5/25/2026 at 11:55:44 PM

The Cybertruck and Jaguar rebrand are both complete flops.

Interesting product advice you have to offer. Who do you think is the target market for expensive Italian sports cars, if not “car enthusiasts”?

by avalys

5/26/2026 at 4:20:13 AM

> if not “car enthusiasts”

lol most of them posers with money.

Lambo's 60% of sales is an SUV.

I'd argue there's certain brand toxicity in their cars.

by dzhiurgis

5/25/2026 at 11:48:37 PM

> same with Jaguar

The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!

No one would call the cybertruck a success either.

This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.

by bluedevil2k

5/26/2026 at 1:29:34 AM

> A 97% drop in European sales

Car hasn't even been released.

You can't argue Cybertruck isn't an icon. IIRC it's in top 10 for notoriously critical Doug Demuro.

by dzhiurgis

5/26/2026 at 4:46:41 AM

They basically stopped _making_ any cars; it's kinda hard to not have a drop in sales after that.

by klausa

5/26/2026 at 6:06:11 AM

Tangential, but I'm surprised that people here talk about looks as if it's something objective. I don't like how this car looks, but obviously there are other people with other tastes. I might be reading too much into people screaming "ugly" I guess.

by dmos62

5/26/2026 at 7:24:47 AM

An individual’s opinion may not signify anything, but collectively, all those opinions decide if a product is successful or not.

by sedatk

5/26/2026 at 9:31:32 AM

Absolutely.

Though, we do have to be very careful with interpreting online commentary as representative the collective, when trying to understanding whether something is considered good/bad.

Firstly because only a small proportion of people voice their opinion publicly at all - so only a small proportion of opinions get heard.

Secondly because opinions that are voiced are much more likely to be definitive in nature (it's great / it's terrible) as people tend to be less willing to comment "it's ok" - so vociferous voices tend to dominant online discourse.

Finally, because online communities often represent a niche/specific demographic and so if you only see the views from a particularly online community it's a fair bet they are not very representative.

by footydude

5/26/2026 at 7:35:29 AM

That's my point. A single opinion is nothing on its own. Further, taste is such a thing where two people can have extremely different tastes, but both be right.

I guess my initial reaction was about presuming that some commenters here are presuming that their taste is the taste everyone has, but a more generous interpretation would have been that they are simply unhesitant to share their subjective point of view. So, I revise my take to the more generous one.

by dmos62

5/26/2026 at 1:09:07 PM

Incredibly boring on Ferrari's part, the design language is both trite and outdated. The type of car itself isn't something people go to Ferrari for. I'm sure it's a decent car, but not a decent Ferrari. They're headed for a few bad years.

by Bayart

5/25/2026 at 9:13:22 PM

Looks like the BMW i3 met a Magic Mouse

by babelfish

5/25/2026 at 9:31:41 PM

Love it. Although I can't help to think you'll need to flip it around to charge.

by sgt

5/25/2026 at 9:24:45 PM

How very unexciting. Works for laptops, Ive should stick to that.

Compare that to the next car on the list, now that's thrilling.

https://www.ferrari.com/en-EN/auto/849-testarossa

by gherkinnn

5/26/2026 at 11:20:24 AM

Looking at the 849 Testarossa again, that car is stunningly beautiful. Any Ferrari will forever remain out of my reach but that car is one child me would dream about.

That is the criteria by which I judge these things and Ive's blue soap dispenser does not do it for me.

by gherkinnn

5/26/2026 at 12:31:22 AM

Except Ive famously ruined Apple's laptops for the better part of a decade.

by VerifiedReports

5/25/2026 at 9:57:12 PM

My god that V8 sounds terrible. From a company that made countless howling V12s, it's quite disappointing.

Emission regulations I'm guessing.

by kvuj

5/25/2026 at 9:37:02 PM

Oh wow, it’s even worse than I imagined based on those early images of the PlaySkool cockpit renderings!

The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.

I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.

This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?

It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.

In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…

by 6stringmerc

5/26/2026 at 8:44:20 AM

Criticism is very valid, I don't want to mention the exterior however there are some very nice UX design touches which industry had to adopt 10 years ago?

I assume some of it will be adopted from the industry in the upcoming years. Now that regulators are pushing back on touch displays, the integration of tactile buttons with software will be the move forward you still need to have a physical mechanical button it is better in terms of muscle memory and cognitive load. I never understood the central display abominations that car manufactures keep pushing however the rotation and adjustment of the position make it a little more bearable, Audi[0] had figured this out like 20 years ago with the retracting screen in the dashboard, give the users the ability to hide the display it makes the whole interior cleaner and the driver can focus on the driving. I still don't understand the push with the piano black plastics it looks awful this material needs to go from the car interiors once and for all.

I think Ivy did its job great here despite some design decisions the vision and the direction is the goal here with this car the blending of software with mechanical parts.

It is somehow funny tho that it took a designer like Ivy to work on a car project to push for things like that, like who are the people working in the design departments at those companies, the cars that are releasing in the last 5-10 years in terms of interior design are to say at least uninspiring for their price tag.

[0] - pop up screen in interror of #Audi https://www.youtube.com/shorts/TUgqDlzuiFQ

by vulk

5/25/2026 at 9:14:54 PM

Four wheel steering, active suspension, low center of gravity, 1050 HP...

The display & controls do look very nice!

I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).

> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.

https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...

by jauntywundrkind

5/25/2026 at 9:19:40 PM

Interesting idea, but ultimately not going to happen (or matter). I doubt the latency in that DSP Pipeline is below a millisecond, heck given the state of non-critical automotive Software it might a second.

by KeplerBoy

5/25/2026 at 9:19:53 PM

As a lifelong fan of Ferrari, I find both the interior and exterior hideous.

by somebehemoth

5/26/2026 at 4:20:10 AM

Is Ferrari even known for interiors? Looking at pics they all seem to be hideous.

by dzhiurgis

5/31/2026 at 7:58:22 PM

The inside and outside of Luce is ugly and both depart from traditional Ferrari styling. I don't know why it matters what they are known for.

by somebehemoth

5/26/2026 at 4:23:22 PM

I like that it has lots of mechanical switches. Maybe that'll trickle down to regular cars. The stereo specs are impressive.

The article mentions low center of gravity and 0-60 time. At 2.5 sec, I'm not sure this is much of a differentiator. Teslas can match it, but even a full-sized work truck is already hitting 3.5s. BMW sedans sit at 3.1s. Sure, the Ferrari is a bit faster, but I'm not convinced it's a qualitative difference.

I wonder how it corners. There's no mention of weight in the article. That's been the main differentiator I've noticed between EVs that feel sporty and ones that handle like a pickup truck.

I also wonder how many people will immediately turn off the "authentic sound". I get that the octegenarian crowd is still running the global economy, and likes their lumbering shitbox tuned-exhaust gas guzzlers, but I don't see many gen-x'ers (hitting 50!) or younger that prefer gratuitous road noise.

by hedora

5/25/2026 at 11:16:40 PM

Yikes. That's a car that looks like it gets its lunch money taken by the other cars.

by brian-armstrong

5/26/2026 at 5:38:28 AM

I knew it was going to be ugly, but did not expect an abomination. You surprised me indeed Ferrari.

by kenanfyi

5/26/2026 at 2:09:12 AM

This cars got a face that only a mother (Jony Ive) could love. Honestly it makes a prius look visually pleasing.

by tbojanin

5/26/2026 at 2:17:56 AM

Lamborghini has been making prettier cars than Ferrari for 15+ years now. The entirety of the Ferrari line, looks-wise, is at best uninspired.

by jgalt212

5/26/2026 at 2:30:27 AM

15 years ago is about when they broke up with Pininfarina. Your opinion is probably not a coincidence.

by mauvehaus

5/26/2026 at 7:59:47 AM

All the latest Lamborghini cars look like they gave access to CAD software to a 13 old in love with aliens and spaceships. But I agree the Temerario looks slightly better than the 296 GTB.

by ragazzina

5/26/2026 at 9:19:12 PM

The 488 / F8 seem a pretty good design to me, though admittedly the 458 set the direction for them.

by NetMageSCW

5/26/2026 at 2:50:23 AM

The current model Prius is visually pleasing.

by jeffbee

5/26/2026 at 1:54:38 AM

I feel like most Ferrari drivers are buying them as collector's items to be preserved rather than something to be driven.

EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.

They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:

> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”

Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.

Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.

by freetime2

5/26/2026 at 4:15:10 AM

The Cayenna has never been a bad looking vehicle. Like other German SUVs from that time it elevated an established design language into SUV form. If anyting it was criticized as lazy and unimaginative.

The real beef was Porsche enthusiasts (911 purists) thought SUVs were for unwashed masses and soccer moms. They thought Porsche was jumping on the the relatively new (at the time) premium/luxury german SUV bandwagen establised by the X5 and ML500 (GWagen excluded).

Once they got over that they became customers.

This..thing...on the other hand is a tasteless abomination. Aside from the badges and tail lights there's nothing in it that's inherently Ferrari.

by F7F7F7

5/26/2026 at 2:57:31 AM

Ferrari uses cars like this to test loyalty. If you want to get 'on the list' buying cars like this is one of the ways to do it, especially if you haven't spent considerable $ with them before.

by dcl

5/26/2026 at 3:46:50 AM

I've heard about this in a clip with Jay Leno talking about why he's never bought a Ferrari [1]. It all sounds absolutely insane to me, but Ferrari buyers are a different breed I guess.

1. https://www.youtube.com/watch?v=rjE6kbDdPzM

by freetime2

5/26/2026 at 5:30:05 AM

Rolex run a similar scam with watches. It’s supposed to prevent people flipping the objects in question which is important for anything with artificial scarcity.

by smackeyacky

5/25/2026 at 9:15:28 PM

That's heinous. Their firm should stay away from sports car brands.

by hnthrow0287345

5/26/2026 at 4:45:44 AM

Imagine having Flavio Manzoni as Chief Design Officer but deciding that for the most revolutionary car you'll ever need to make you want someone that never designed a car

by Trickery5837

5/26/2026 at 8:39:29 PM

Marc Newson has designed a car.

by NetMageSCW

5/26/2026 at 5:46:26 AM

Ugly as hell, it doesn’t look like a Ferrari.

by mdavid626

5/26/2026 at 9:58:26 AM

It looks like someone designed the app first, then Jony Ive panic-wrapped a car around it.

by thm

5/25/2026 at 9:22:05 PM

That's the least Ferrari looking Ferrari I have ever seen.

by carlos-menezes

5/26/2026 at 2:38:54 PM

if you got rid of the badges and showed me the exterior shot i'd say "oh, is that one of those cheap chinese EVs everyone is talking about?"

by matthewowen

5/25/2026 at 9:29:07 PM

Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising"

I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).

by KeplerBoy

5/26/2026 at 12:03:36 PM

I noted that in the linked Top Gear review, they state "Ferrari won’t confirm the drag co-efficient", which makes me wonder about that claim

by lewispollard

5/25/2026 at 11:19:06 PM

All worthwhile points.

A less worthwhile point: Especially especially low drag, when people don't drive it.

by ncr100

5/26/2026 at 2:50:54 AM

Ha ha. I can't imagine any Ferrari dealer would want this on their lot.

by testfoobar

5/25/2026 at 11:18:28 PM

The painted parts are just for show.

by throwaway85825

5/26/2026 at 7:47:20 AM

The car front looks ugly to me but, I do remember getting used to car designs that I previously found ugly.

It looks weird/ugly because electric cars no longer need to be longer and have enough space for massive sport engines. Maybe we'll get used to it over time, still I would prefer the front of a Ferrari 458

The interiors look really nice, I'm a fan of the dashboard elements, blending touch with actual physical buttons.

by mariopt

5/26/2026 at 7:53:42 AM

This happened to me, as well. Ironically, it was a Ferrari. The 1986 Ferrari Testarossa felt to my teen self to be a cheap Countach. But it grew on me.

by cbdevidal

5/26/2026 at 9:30:25 AM

They do need to be long but in a different way. ICE cars had longer hood/trunk overhangs, EVs have skateboard batteries with high belt lines (because the floor is thick) and very short front and rear overhangs with longer wheelbases.

by hbs18

5/25/2026 at 10:38:58 PM

The gas engine Farraris are a pinnacle of design for an engine, gas tank, drive train, and human occupant.

It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.

Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.

Good for them for putting real effort into it. And not just making a cash grab.

by drfloyd51

5/25/2026 at 11:09:46 PM

The 'best' is the best given the constraints. Constraints for EV are different so the best should be different, not the same but EV.

by throwaway85825

5/26/2026 at 4:11:53 AM

Yikes. If you showed me this car and asked me to guess the brand I'd probably say Renault. Which isn't meant to be shade on Renault, and I don't exactly hate the design and might even take a look at it if I was in the market given the expectations I have around the price point of a new Renault.

This is absolutely not a car that screams "Ferrari" though.

by glenngillen

5/26/2026 at 9:33:06 AM

Here to comment that Steve Jobs would be rolling in his grave right now

by sharaththegeek

5/26/2026 at 10:07:06 AM

Why? The car has nothing to do with anything Steve did.

by jorisw

5/26/2026 at 9:08:57 AM

The interior is fine overall, but why did they not hire Chris Bangle for the exterior? He's known for controversial designs that end up being category-founding car designs. He lives in Italy too now. Or why not reach out to Frank Stephenson, who designed the iconic F430 which pretty much paved the ground for Ferraris modern history.

by ricardobayes

5/25/2026 at 9:18:35 PM

At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.

by skyberrys

5/25/2026 at 9:27:55 PM

Yes, Ive's style is very recognizable as Dieter Rams design principles and language with brighter colors.

by jasonwatkinspdx

5/26/2026 at 12:52:38 AM

Ive's style may be inspired by Dieter Rams, but he ultimately fails to emulate it in any positive way.

Ive's work is bubbly symmetric bland crap.

by notnullorvoid

5/26/2026 at 2:11:44 AM

The Polestar 6 is a much better looking electric sportscar IMO, although that's mostly a concept car at the moment.

by sorenjan

5/25/2026 at 9:20:36 PM

Well that doesn't look like a Ferrari

by iknownthing

5/26/2026 at 2:37:31 PM

Holy smokes this looks bad, nothing like Ferrari. The car was designed by Jony Ive, but from what I can see, he has zero experience designing cars. The asking price is $640k, which is absolutely hilarious. They should've published a render on April Fool's day instead.

by andreygrehov

5/26/2026 at 3:31:44 PM

> nothing like Ferrari

IDK, if you look at the other modern Ferraris it fits in with their design, other than the weird front.

by matwood

5/25/2026 at 10:28:19 PM

Why couldn't they have made it look like a normal Ferrari.

It's just a powertrain change why mess up all the styling.

by manyatoms

5/25/2026 at 10:38:00 PM

It’s a five seat nearly SUV despite Ferrari claiming it isn’t. It makes fake noises in sports mode like the other EVs, it seems to have only two features that come from Ferrari and that’s the quad rear lights and the yellow badge.

I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.

by smackeyacky

5/25/2026 at 11:27:07 PM

> It's a five seat nearly SUV

I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.

by toyg

5/26/2026 at 9:57:57 PM

The Purosangue exists and looks a lot better than this.

by NetMageSCW

5/27/2026 at 1:41:40 PM

But it's not electric.

by toyg

5/28/2026 at 3:17:46 PM

But it shows that a nearly SUV can look like a Ferrari.

by NetMageSCW

5/25/2026 at 11:36:23 PM

> nobody is going to make a poster of that for a teenagers bedroom

Do people still do this tho?

by dzhiurgis

5/26/2026 at 4:09:41 AM

Yep they do despite it seeming like an anachronism from the 1980s. I have a few car posters in my workshop because grown ups aren’t allowed to have them on their bedroom walls, at least according to my wife.

by smackeyacky

5/26/2026 at 9:59:26 PM

I have a couple of “posters” I printed in my office plotter in my office, but I really need to get one for my current car instead of my previous one.

by NetMageSCW

5/26/2026 at 3:14:11 AM

Seems like it. I regularly see photos of people's gaming setups/battlestations and hobby rooms, and it's not rare to see posters of cars.

Though it's more common to see smaller framed art, and model cars.

by Contax

5/26/2026 at 5:09:53 PM

The exterior looks like from a video game which has no license to use actual cars.

A "McLovin Testostero"...

by rickdeckard

5/26/2026 at 2:34:58 PM

I don’t understand why anyone is jumping to conclusions about anything before anyone has driven it.

A Ferrari is about driving, and while it wouldn’t surprise me that the driving experience is generally the same as most EVs I’m unwilling to dismiss this based on looks alone.

by davewritescode

5/26/2026 at 2:38:40 PM

> A Ferrari is about driving

Is it, though? Most Ferraris aren't driven much at all. In fact, most Ferraris are bought by collectors. If somebody has 10-20 Ferraris, do you think they drive them much? In Parallel?

by perlgeek

5/26/2026 at 11:42:26 AM

I don't understand the idea of the doors opening that way.

How do two people get in at the same time? Both go for the door handle right next to each other then let the other get in first because there's not enough room for two to get in at the same time on one side.

by NoPicklez

5/26/2026 at 12:18:00 PM

These doors are designed for being chauffeured, not for you to get in at the same time as your driver.

by cowsandmilk

5/25/2026 at 10:44:10 PM

Looks like a melted down Pontiac Aztec. Though, I don’t see Walter White forking over money for it.

by pryelluw

5/26/2026 at 2:01:17 PM

The design language is a departure from usual Ferrari design, but I actually enjoyed the "smooth pebble" aerodynamic design of the exterior. It will certainly stand out in the sea of exaggerated angular shaped designs in the road. Maybe it would have been better received if it retained some elements of Ferrari design, like the headlights – it would be more recognizable.

I find the interior quite adequate for an EV, not too minimal neither gaudy. It does look like an interior designed by the iPhone designer, though. It would be a great interior in any car.

It seems this will be one of those divisive designs, because it totally broke with the Ferrari tradition.

by manoDev

5/26/2026 at 2:30:31 PM

It broke with "tradition" because this was originally designed for Apple. Ive just recycled his previous Apple Car ideas.

This car has nothing to do with Ferrari, except they paid him for work he already did once before.

by burgreblast

5/26/2026 at 2:29:17 PM

Most of the reactions I am seeing on various social media are negative.

Granted, that is not the market that would buy a Ferrari, but one of the point of buying luxury cars is the status they grant. There is not much status in a car mocked by the public.

by DeusExMachina

5/25/2026 at 9:36:49 PM

Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.

by kulor

5/26/2026 at 12:30:28 AM

Have we perhaps hyped Jony Ive a little too much?

by spprashant

5/26/2026 at 3:18:45 AM

It looks like a VW bug wearing Milhouse's dad's racecar bed as a skin suit.

by plorg

5/27/2026 at 4:09:35 PM

Former Ferrari chairman Montezemolo:

“I cannot say what I really think: I would harm Ferrari. We risk the destruction of a legend. So sorry. Take the Prancing Horse off. At least the Chinese won’t copy this car”

by BoardsOfCanada

5/27/2026 at 9:28:46 PM

I think the Ferrari Luce is a car the middle class doesn't understand, nor do the wealthy who buy a Ferrari to show off on the weekend. This car's target audience is the ultra-rich who don't need to prove anything; it’s the electric sports version of a Rolls-Royce, an everyday car for those who can afford it. The price, the non-aggressive styling and the five doors speak for themselves. Ferrari is entering that market, first with the Purosangue, and now even more so with the Luce

by ubittibu

5/25/2026 at 10:35:07 PM

Cars like this is why restomods are getting big

by cromka

5/26/2026 at 1:26:40 PM

EVs will dominate the world in 10 years. Haters will hate. These two statements are not mutually exclusive. There is juicy irony in the fact that this is the country where modern EVs were invented and it is the one that hates the transition the most. There is nothing more American than driving an EV: https://techcrunch.com/2025/06/17/evs-dominate-the-most-amer...

by 1970-01-01

5/26/2026 at 1:28:27 PM

EVs is just logical, it's better in every way possible and you can convert anyway gasoline into electricity to charge it so it's not even like you have a problem charging it anywhere, you can just bring the generator with you in the trunk for "problematic area".

by pixel_popping

5/25/2026 at 9:20:29 PM

I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style.

I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

by skeptrune

5/26/2026 at 1:03:40 PM

This is just my subjective opinion, but it looks like the car has a Pixar aesthetic. I am not in to it, but I am glad Ferrari is willing to take some design risks. I am not sure who this is for.

by spicymaki

5/26/2026 at 1:27:43 AM

The interior isn't offensive, but don't the dashboard air vents appear to kind of bolted on? Like, maybe they are super functional? But they look like an afterthought aesthetically.

by quaddoggy

5/26/2026 at 4:06:34 PM

I'm not an expert on automotive or any type of design for that matter. But I have an appreciation for cars and especially racing cars. I can look at Ferraris of every era and even though the design language has changed. I can tell you that is a Ferrari. There is a common thread that runs through all of those cars that makes them a Ferrari. I just don't see that with the Luce. It looks like they threw a couple "Ferrari" styling cues on it, but that is it.

by ericcumbee

5/26/2026 at 4:11:57 PM

I bet there is a faction of “traditionalists” inside Ferrari who want nothing to do with electric and do not want the Luce to look anything like a traditional ICE Ferrari, also for fear it would cannibalize sales. Thus they took design cues from, of all places, BYD.

by hyperbovine

5/26/2026 at 2:40:45 PM

Give me the modern interior design with a vintage exterior design.

by brunoborges

5/25/2026 at 10:20:42 PM

The front looks like a vacuum cleaner

by coolgoose

5/26/2026 at 3:20:08 AM

Personally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image

by jdw64

5/25/2026 at 11:40:19 PM

Those rear tail lights don’t sit right with me. I know there’s probably some aerodynamic reason behind it but Jony, those aren’t the proportions that just work. Steve wouldn’t approve this. And I feel Jony was always partly Steve when Jony was at his best.That said the issue is the asymmetric black negative space below and above the red circles. This is mostly fixed if you get the Luce in black or very dark gray.

by inshard

5/26/2026 at 2:27:25 AM

This is a very strange car for Ferrari to make. What people expected is a Rimac and instead they get a fancy electric Prius.

Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.

by etempleton

5/25/2026 at 9:59:23 PM

Nice to see that, after all these years, "car commercial techno" is still a thing.

Man, I miss the 90's. Best decade for electronic music ever.

by iainctduncan

5/25/2026 at 10:02:35 PM

to this day, I play 90’s EDM almost exclusively while working

by bdangubic

5/25/2026 at 9:19:00 PM

Doesn't look like a sport car. From above it actually looks like a phone. The main thing is that the charging port isn’t on the bottom.

by EugeneOZ

5/26/2026 at 1:46:10 AM

I want a fully open source car. That's luxury!

by purpleidea

5/26/2026 at 7:00:51 PM

Among modern EVs, the Aptera will probably be closest. I don't think they're opening the software but they're going all out on right-to-repair for the hardware.

by DennisP

5/26/2026 at 9:46:56 PM

I still think it will be luck if Aptera ever manufactures any vehicles.

There’s also Slate, but they are a long shot as well.

by NetMageSCW

5/26/2026 at 2:22:52 AM

This looks really good in that Blue color when the light is just right.

Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.

It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?

by sailfast

5/25/2026 at 9:30:31 PM

Cool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)

by sgt

5/25/2026 at 9:38:37 PM

Sad that the i3 concept didn't take off, I loved it, together with the i8 (if only that one had a larger engine...)

Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight.

But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.

by OptionOfT

5/26/2026 at 5:55:10 AM

I have an i3 actually, never selling this thing! I wouldn't know if anything exists that is worthy to replace it.

by sgt

5/26/2026 at 12:43:19 PM

Do you have the REX and are you in the USA? If so, with an app you can remove the gas-tank restriction and add the ability to maintain charge instead of only turning it on when below 30%.

by OptionOfT

5/26/2026 at 4:32:36 PM

Am in South Africa, I have the full BEV, not the REX one. Since it's mostly a town commuter I can use the other car for longer trips.

by sgt

5/25/2026 at 9:38:05 PM

My friends had a first gen i3. They didn't like the styling but it was super practical for them as a car.

by jasonwatkinspdx

5/26/2026 at 12:30:21 PM

The whole thing looks amateur, this is what every product design student has in their design portfolio when they needed to add an automotive concept. There's chairs and lamps, and they tagged on this car in their PDF.

Looks like a school project not the kind of thing from a proper automotive designer.

Nothing about this conveys fast, lightweight, Italian sports car.

by kingkongjaffa

5/25/2026 at 11:29:03 PM

Jony Ive design philosophy of "thin and with round corners" can be seen in the Ferrari Luce. The car looks like an iPhone.

by 9front

5/26/2026 at 5:21:23 AM

I'm not a car guy so please forgive me if this is a dumb question but with electrics do high performance cars even matter any more? Like Tesla had its ludicrous mode years ago, I suppose you'd need decent suspension but if they can churn out that then what do places like Ferrari offer now? apart from the brand I suppose.

by chadcmulligan

5/26/2026 at 5:24:42 AM

Driving dynamics. Not everything is acceleration..

by twilo

5/26/2026 at 6:27:03 AM

they matter even more now. acceleration was the easiest way to make a sports car. now that it's so freely available, they have to put even more effort in the handling department. as another commenter stated, it's all about driving dynamics. How it handles the turns, if it's tail happy, how stiff the suspension is and many other things that affect how a car feels on the road

by asimovDev

5/26/2026 at 11:10:18 AM

I always wondered about this. Who races their cars around like a madman on public roads? Very few I would imagine (and hope), and even fewer take their car to a track. For a Ferrari, possibly a bit more (still probably 99% of the time they are on public roads). But every car review discusses these things at length, as if normal people race around the countryside or mountain roads, putting the cornering and stiffness of their Toyotas and Fords to the test.

by rubzah

5/26/2026 at 9:23:07 PM

Driving a well handling car is noticeable at any speed, any time you are going around a curve, and sometimes even in a straight line.

The first time I drove a 1st gen NSX, I said you could put a dime on the highway in my lane and I could barely pass it with one wheel to the left or right at highway speeds with eases. There is a lot of precision in a good sports car’s handling.

by NetMageSCW

5/26/2026 at 2:20:20 PM

you don't have to drive at 100% to appreciate the driving dynamics. Light and nimble cars feel amazing even at speed limit, e.g 80 km/h on twisty country roads.

by asimovDev

5/26/2026 at 12:48:35 PM

The only way this succeeds is because Ferrari buyers will be forced to buy this so they can also buy/be on the list for their ICE powered halo models. The exterior has lost all brand recognition and for a brand that is so focused on design I can't see this being anything more than a massive slip up

by liamdoyle

5/25/2026 at 9:23:59 PM

It would be a great looking Hyundai but it is a dreadful looking Ferrari. The cost of such a car will be far higher than it deserves. Ferrari for me is synonymous with genuinely beautiful curvaceous cars that have a gorgeous, slightly old looking interior. This is not it, nor is it take Ferrari into the modern day.

by ktallett

5/26/2026 at 4:51:11 PM

I like it. I'm not a Ferrari expert, and it looks like it could be from any number of manufacturers, which is part of why it's getting criticism here. But the interior looks nice, simple, button-oriented, and I like the pivoting center console.

It would be a great car at about 20% of the price.

by unethical_ban

5/25/2026 at 11:43:06 PM

You could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design. Where are the wings and strakes and diffusers? It has a few holes, but sans that it's a slightly more swoopy two-tone Model 3.

by topspin

5/26/2026 at 12:22:44 PM

Validates my feeling that Ive is basically a hack who could only copy, I mean sincerely flatter Rams.

by maxglute

5/26/2026 at 12:14:25 AM

I read the comments before visiting the website. After the page loaded I was like: "Well, the silhouette from above and the color looks neat!"

I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.

by MrGilbert

5/25/2026 at 10:05:15 PM

Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo.

Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.

by tail_exchange

5/25/2026 at 10:13:55 PM

My kid, way into cars, says it looks like a cheap Camaro from the future.

by sonofhans

5/25/2026 at 10:10:38 PM

> Looks like a Tesla with a Ferrari logo.

Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari

by Izikiel43

5/26/2026 at 1:01:25 PM

yeah, I don't know what was the goal here. I was expecting a regular Ferrari but electric, like the Tesla Roaster type of car.

by ricardonunez

5/25/2026 at 10:55:08 PM

Teslas look better than this. It looks like a Prius with a Ferrari logo.

by addandsubtract

5/25/2026 at 11:23:10 PM

IDK about you, I keep imagining the horn when I see the outside: like Beaker from Dr Honeydew's laboratory in The Muppets,

"Hmeep!"

Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.

by ncr100

5/26/2026 at 12:59:59 PM

That car, just like the SUV, is more for people who want to brag they own a Ferrari than for people who want a good car. It isn't as ugly as the Nissan leaf (still my favorite practical car!), but it isn't winning any beauty contests any time soon.

by petterroea

5/26/2026 at 5:08:25 PM

Ferrari history - powerful engines, shitty interiors.

so how does this reflect the Ferrari history. maybe this should've been a Maserati project.

unless they were going to put massive electric motors or some other performance thing that's electric & not seen in other cars.

by dzonga

5/26/2026 at 4:56:09 AM

I rather like the interior gauges and switches but the exterior of this car is....I have questions

by zuzululu

5/25/2026 at 10:22:06 PM

Love the interior. Hate the exterior.

by magiclaw

5/25/2026 at 9:23:24 PM

It looks like an Apple Magic Mouse with wheels. Hopefully it also has a charge port on the bottom.

by wat10000

5/25/2026 at 9:40:44 PM

And you need to turn it upside down to charge it?

by throw310822

5/26/2026 at 8:12:30 AM

The back looks nice, but from the profile and front/top this is really unlike a Ferrari.

by elAhmo

5/26/2026 at 3:37:28 AM

Fiat Multipla level design blunder

by avereveard

5/26/2026 at 3:44:55 AM

Bigger, because no one expects beauty from Fiat. That said, the Multipla was a bold and brilliant car. This one is only bold in the sense that “I can’t believe Ferrari allowed that to happen”. It’s kind of the Balenciaga of cars: will rich people buy just about anything with the right logo on?

by flyinglizard

5/26/2026 at 12:19:36 PM

Shares of Ferrari fell by 6% in early trading on Tuesday after the launch of the Luce.

by andsoitis

5/26/2026 at 12:43:51 PM

Jony Ive, more like jony ice

by seydor

5/27/2026 at 9:58:31 PM

Ferrari have made a cool looking Renault with a Ferrari badge. I really like Renault, they are quite brave, but I don't want something that looks like a Renault if I was paying Ferrari money.

by Russ_T

5/26/2026 at 7:36:15 AM

It's looks less interesting than the cars Xiaomi and BYD have been making. Let's hope that the performance is something special. Though why they chose Mr thin and light instead of someone like Pininfarina I don't know.

by drumhead

5/26/2026 at 7:42:27 AM

Is it their first EV? I presume the tech is outsourced or bought from competitive players that have put in the R&D. It feels like buyers will be buying the brand.

The Mercedes GT EV is faster than it, so the performance doesn't stand out.

by nevi-me

5/26/2026 at 9:45:57 PM

So you made up something and then complained about it?

It’s a Ferrari - it’s all bespoke. They make the motors, they make the batteries, the program the electronics.

by NetMageSCW

5/26/2026 at 8:04:36 AM

it's their first pure EV but they have been "dabbling" with electric motors for a while, the F1 has had an hybrid powertrain for a while, and they had hybrid/KERS enhanced cars for a few years, e.g. the SF90 Stradale from 2019

https://www.ferrari.com/en-EN/auto/sf90-stradale

by riffraff

5/26/2026 at 6:48:26 AM

I'm wondering, isn't the system of the 2 doors opening facing each other dangerous?

Like I mean, isn't there a risk of the driver slapping or pinching a passenger that is boarding while shutting his door without taking enough care?

by greatgib

5/26/2026 at 9:51:55 AM

Are those the almost the same colours as the iPhone 5C?? (the red, yellow and blue)

by gib444

5/25/2026 at 11:08:17 PM

Ugly as sin.

by throwaway85825

5/25/2026 at 11:50:56 PM

This would have a chance as a $250k entry-level Ferrari. Not much of a chance, but a chance. At $600k? Crazy.

You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.

by avalys

5/25/2026 at 9:21:54 PM

love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!

by flokie

5/25/2026 at 9:30:54 PM

Kinda telling that the video doesn't show the front up to the very last moment.

I'm pretty sure they realize perfectly well how ugly it is.

by eps

5/26/2026 at 8:02:36 PM

>Kinda telling that the video doesn't show the front up to the very last moment.

I actually chuckled when I saw the whole vehicle.

by SV_BubbleTime

5/26/2026 at 5:52:42 AM

>THE FERRARI LUCE APP A new way to connect your car

So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?

by Cider9986

5/26/2026 at 12:57:42 PM

Luxury goods are funny. No way an owner of this $650K car can stomach the same app as the peasant who owns a $250K Ferrari Amalfi.

by tatersolid

5/26/2026 at 7:54:20 PM

Look at their app.

It looks like trash.

I don’t understand how why they showed that along with an entire car.

Who the hell keeps deciding that apps for vehicles need a top down status view of the vehicle that dominates 75% of the screen for no reason at all!?

by SV_BubbleTime

5/26/2026 at 6:34:49 AM

Wait until they stuff the app with AI.

by lifestyleguru

5/25/2026 at 10:21:40 PM

If the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.

by Zigurd

5/26/2026 at 4:56:24 AM

Looks like a car from "smart". Not too far removed from the smart #3.

by amanzi

5/26/2026 at 3:43:54 PM

Nobody buying a Ferrari needs an EV. A Ferrari is a flex, like a $100k Rolex — you’re not buying it to tell time, you’re buying it to signal you got loot. That’s what makes the Luce feel kinda confused.

by adamqureshi

5/27/2026 at 1:20:13 AM

That interior is perfect and suggests Ferrari DNA. Externally with those wheels I'm looking at the proportions of a Pontiac Aztek. Would have loved to see Pininfarina involved instead.

by locusm

5/26/2026 at 12:11:44 AM

This almost couldn't be less "Ferrari." Really baffling.

by cfiggers

5/26/2026 at 2:57:21 PM

Does Ferrari have the same "relationship requirements" as other high-end manufacturers? I.e. to get the latest and greatest ICE sports case, you'll need to buy one of these first.

by cjrp

5/26/2026 at 3:00:08 PM

Yes. You can't buy their high end models without buying lower end ones first.

by ghosty141

5/26/2026 at 4:12:45 AM

Looks cheap run-of-the-mill certainly nothing you would spend $300,000 for…

by Danox

5/26/2026 at 4:38:13 AM

$650,000…

by throw03172019

5/26/2026 at 5:00:00 AM

Why is every EV these days an amorphous blob? Even Ferraris are being homogenised. Can't believe Ive designed this. Interior is okay, but not special; the exterior though... It looks like any other of the thousands of blob EVs in the market. It's actually so bad

by microsoftedging

5/26/2026 at 5:22:16 AM

well … batteries take up a lot of volume within the chassis and they need ultra low drag to compete on range. all the EV designs converge to blob

by 33MHz-i486

5/26/2026 at 6:43:37 AM

Well, TIL! Thanks for the info I actually didn't know this

by microsoftedging

5/26/2026 at 6:24:34 AM

Considering Ive is responsible for my least favorite era of Apple, I can believe it. They kept making Macs as insanely anorexic as possible at the cost of upgradable / swappable RAM and storage space, plus that failure keyboard (what was it the butterfly nonsense?) that was the absolute worst season in Apple history, I held off ever buying another Mac as a result till last year.

by giancarlostoro

5/26/2026 at 6:35:53 AM

Because once you don't have a combustion engine there is no need for a hood anymore as your car is virtually just a skateboard with batteries at the bottom for an as low as possible weight distribution.

All EV designs should converge to monovolume or van shaped vehicles as it is simply the best internal space to external space ratio while allowing decent aero.

by prmoustache

5/26/2026 at 6:38:51 AM

Technically it also means you can do whatever you want and yet still nobody does.

by ale

5/26/2026 at 6:32:55 AM

This is the one place where I can give Elon real credit. He made EVs popular partially by making them not look like shit.

by iugtmkbdfil834

5/26/2026 at 6:37:33 AM

He, however, forgot to upgrade the look over time.

I blissfully ignore the cyberpunk era.

by oaiey

5/28/2026 at 6:41:33 PM

The recent refresh of the Model 3 and Y did a lot to upgrade the look.

by NetMageSCW

5/26/2026 at 6:39:39 AM

They basically copy/pasted Ian Callum design language.

Boring as f. imho as Tesla Never had their proper design language, the model S being a 4 doors copy of an Aston Martin DB7 and the other models very Ford inspired.

by prmoustache

5/26/2026 at 6:11:38 AM

I believe Ive was tasked with designing the interior only.

by elromulous

5/26/2026 at 6:20:59 AM

He (his firm) did both the interior and exterior.

by andsoitis

5/26/2026 at 4:38:36 PM

Change the badge and it could have just as easily been the Apple car!

by mossrelish

5/26/2026 at 2:19:34 PM

Ferrari's operating margin is ~28%. that number only works because they sell fewer cars than they could. the whole moat is manufactured scarcity. EV dilutes that if it widens access.

by clearstack

5/26/2026 at 4:06:14 PM

It's a $600,000 car. I don't think they're widening access.

by wmeredith

5/26/2026 at 2:38:27 PM

Here's the English translation of your sentence:

"Certain brands, certain styles cannot switch to electric; the Green Deal doesn't apply to everything. Some machines need pistons!"

by shadowbip

5/26/2026 at 2:43:00 PM

I'd rather a 2022 Acura NSX, but the word "Ferrari" will get a man interest from non-trivial amount of women, so there's the conspicuous consumption part of it.

by maerF0x0

5/25/2026 at 10:11:23 PM

$600k and they still won't give you physical climate controls.

Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.

by cmrdporcupine

5/25/2026 at 11:32:58 PM

The climate controls are physical knobs: https://youtu.be/6Reu1WS3BhM?t=611

by Geee

5/25/2026 at 11:43:01 PM

I mean it's neat but looks sorta.. halfway physical... still requires you to take your focus off the road and look at the touchscreen to know what you're changing and what the setting is.

I don't think that really solves much?

by cmrdporcupine

5/26/2026 at 12:20:32 AM

There's also the metal handle to rest your hand on, which also acts as a target which you can find blindly, and from there you can find the correct knob by touch. You'll just have to remember the the third knob is the fan speed and so on. I imagine that you can use it without looking, and it seems to be designed that way. Also I'm pretty sure that the UI is replicated on the display behind the wheel so you don't have to look to see the numbers.

by Geee

5/26/2026 at 12:45:07 AM

That's not terrible then I guess. Hopefully this makes it downmarket and "luxury" vehicles stop fetishizing touchscreen everything.

by cmrdporcupine

5/26/2026 at 7:12:07 AM

Feel like this is an answer to the Lamborghini Urus which, at the time, I remember the internet not being fond of either. But in the real world, they are now a massive status symbol

by yur3i__

5/26/2026 at 7:17:28 AM

No, the answer to the Urus (an SUV) is the Purosangue (also an SUV) which has been out for a while and looks somewhat decent. The Luce is an answer to a question nobody asked, probably along the lines of "How to destroy a famed brand's heritage?"

by qsi

5/26/2026 at 7:01:24 PM

“Sound waves are captured from electro-mechanical vibration in the axles“

Finally! Electronic sound is fine if it is the actual sound of the car instead of some fake recording of a v8

by zwaps

5/28/2026 at 6:39:17 PM

Porsche did something similar for the 4 cylinder 718s. There is a microphone, processor and amplifier above the exhaust that feeds a speaker unit in the cabin to “enhance” the sound that is muffled due to the turbo.

It is good for aggressive driving but just creates a bad drone when highway cruising. Good have been implemented much better. Lots of people pull the fuse to disable it.

by NetMageSCW

5/26/2026 at 12:36:12 PM

I 'm sorry, i am already laughing imaging 4 people trying to coordinate getting out of these doors in a averagely tight parking spot. They need an app for that.

by seydor

5/26/2026 at 3:34:24 AM

> The lights gently recede when switched off, perserving the purity of the form

Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.

by binkHN

5/26/2026 at 4:13:07 AM

I thought it was telling that the promo site leads with an overhead view of the car's shape, a perspective almost no driver or on-looker will have. If I was buying a status car, I think I'd be mostly interested in how great it looked from the ground...

by prawn

5/25/2026 at 9:50:45 PM

I suspect this car is more aimed at people who want a Tesla with a sports car badge rather than people who want a sports car. And I think that’s why most on here don’t like it.

For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.

Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.

If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.

At least that’s the demographic I think they’re quietly going after.

by hnlmorg

5/26/2026 at 2:19:17 AM

> If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.

That’s why Porsche makes their SUVs which are really popular.

High end luxury brands should technically be able to serve both upper-middle and top end at the same time. The important thing is the products are good. And if they aren’t some Chinese or other brand will do it. The age of choosing between a couple 100yr old car companies might be ending soon.

by dmix

5/26/2026 at 8:51:27 AM

> That’s why Porsche makes their SUVs which are really popular.

Indeed, that's why I referenced SUVs in my post.

My point was that not everyone wants the SUV form factor but still desires something that can be argued as a practical family car. This is why you see executive models like saloon or 4 door coupes. But those cars are often catering to a male-orientated market and have more attainable models (eg Audi A6) that cheapens the brand for the ultra rich.

The Ferrari badge is a bigger signal of wealth and there isn't a whole lot out there that signals that kind of wealth while still being a practical car. Austin Martin sell smaller SUVs (DBX) and 2 door coupes, but nothing like an Audi A5 or A6. Maserati have a few older models that fit this niche but they too have discontinued them for SUVs. Likewise with Jaguar.

The SUV design has basically killed off all other 4-door family cars in the mid-range luxury price range. But at least the Ferrari Luce is at a price point where they're already catering to a smaller demographic and thus they're not relying on the economics of mass production.

At least this is my assumption of Ferrari's target demographic. I could be completely wrong.

And on a personal note, this car isn't to my tastes either -- though as I said before, I'm not the target demographic. But if I had the kind of money to buy a Luce, I think I'd rather by an older Jaguar for the school run and have a modern Austin Martin (2-door coupe) for personal trips.

by hnlmorg

5/25/2026 at 11:16:20 PM

A tesla is a hedge against oil prices, a Ferrari obviously isn't.

by throwaway85825

5/26/2026 at 8:28:59 AM

EV is hedge against oil prices. Tesla is just a luxury brand of EV

by hnlmorg

5/26/2026 at 8:00:39 PM

Tesla is the most sold ev in america by far.

by throwaway85825

5/25/2026 at 11:34:08 PM

This is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.

by dcl

5/26/2026 at 5:29:35 AM

It’s the first Ferrari EV: they had to think disruptively and I really appreciate the courage. Love the design IMHO, looking forward to see the street performances.

by sMarsIntruder

5/26/2026 at 7:07:54 AM

Wow, its cringe. And I get an iPad with my ferrari! Amazing!

by HeartStrings

5/25/2026 at 9:31:07 PM

I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like

by basseed

5/26/2026 at 7:18:00 AM

The companion app, showcased at the middle of the page, looks surprisingly under-designed, despite LoveFrom having some of the best UI designers in the world.

by gregoire

5/26/2026 at 2:12:44 PM

The page proclaims "A Ferrari is forever" underneath showcasing an app for chasing climate control. Durability/preservation and companion apps don't go hand in hand.

It could be like the specialist supercar garages keeping a specific model of 90s Compaq laptop which run DOS with custom cards as they're the only way to interface with McLarens F1s. In 2050: "We keep an iPhone 13 with the app loaded which has never been allowed to connect to the internet so we can move the seats back".

by tweetle_beetle

5/26/2026 at 5:20:55 AM

Did they even ask their customer base before approving the design? I don't care about Ferrari, but people who do care about Ferrari will not like this.

by lxe

5/26/2026 at 5:26:24 AM

https://youtube.com/shorts/OPOS0tre9eQ?si=Be5vE9n4SJWiZvVs

by chistev

5/26/2026 at 7:59:30 PM

Influencer with access is always going to say the thing that will keep them that access. We moved away from writers and magazines, right back to the same stupid shit.

It’s a silly car; and their UI on the screen and app are terrible.

by SV_BubbleTime

5/26/2026 at 8:18:51 PM

He did say it was a silly car, no?

by chistev

5/26/2026 at 4:44:36 AM

Cool car but it looks like a Jony Ive car, not a Ferrari.

by riffraff

5/26/2026 at 2:37:49 PM

What made Ferrari think it was a good idea to have the guy who killed the headphone jack and shipped the butterfly keyboard design their first EV?

by Topology1

5/25/2026 at 10:22:18 PM

It's lovely and I bet they sell every one they build.

by dtagames

5/25/2026 at 9:35:10 PM

"The lights gently recede when switched off, perserving the purity of the form."

This is totally impossible to read without hearing it in Ive's soothing voice.

by sgt

5/26/2026 at 1:16:55 PM

Looks like a significant departure from classic Ferrari styling and Italian thought to some American half arsed futurist dream version of a Mini.

by mimentum

5/26/2026 at 4:43:56 PM

Looks more like a computer mouse than a sports car.

by hosteur

5/25/2026 at 10:32:16 PM

LMAO, this thing is so ugly. It looks like a generic Chinese EV. Interior looks good, but the exterior is just a boat. 5.05m long, 2m wide, 5000lbs heavy. Looks like a mix of the Jag Epace and the Mustang EV/Mache

Can't believe they are asking 600k for this thing.

It is almost like Ferrari is trying to punk its customers.

Ps. Everyone is hating it on FerrariChat

by ardit33

5/26/2026 at 6:07:54 PM

Seems obvious that this was his failed Apple Car design. Completely out of touch for Ferrari. It's going to be a major flop...

by vonneumannstan

5/26/2026 at 3:38:50 AM

The first Ferrari I don't want to drive. Or even see. Can I have the Men in Black memory erasure thingy please? I want to unknow this.

by qsi

5/26/2026 at 7:57:33 AM

That is one horrific looking thing.

And the back kinda reminds some of the past. But it also looks like smaller car inside bigger car... What is going on?

by Ekaros

5/26/2026 at 8:23:57 AM

Ferrari Deuce? :-|

by fransje26

5/26/2026 at 8:04:04 AM

Cynical me wonders if they made it deliberately bad, so that they could say "we tried electric, didn't sell".

At least it isn't as hideous as the monstrosity shown in the Jaguar ads.

by hermitcrab

5/25/2026 at 9:18:47 PM

If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.

by ZiiS

5/26/2026 at 5:18:37 AM

A car you'll never be able to get four people in, in the same time, using all four doors. Oh, well, if it's Ferrari...

by netfortius

5/26/2026 at 6:19:12 PM

If you're buying a Ferrari, why wouldn't you want it to look like a Ferrari? Not some Chinese knockoff Tesla?

by ChoGGi

5/25/2026 at 9:26:55 PM

it has paddle shifters - what are those for?

by brrrrrm

5/26/2026 at 10:13:40 PM

The left paddle adjusts the amount of regen that is active up to 0.6g and the right paddle adjusts the maximum torque available so you can “downshift” on the way into a corner and “upshift” on the way out. I don’t see how it’s better than using your right foot, but supposedly it is pretty intuitive.

by NetMageSCW

5/26/2026 at 6:19:39 AM

Some EVs use them to let the driver change the "drag" of the electric motors. Imagine the "L" (sometimes "B") position of automatic gear but with finer control than all-or-nothing.

by teo_zero

5/26/2026 at 6:45:45 AM

Switching to the next song in Spotify.

by prmoustache

5/26/2026 at 3:37:17 AM

We don't want your electric car.

We want your car, but electric.

All people want is an electric Audi allroad. Instead, we get an e-tron.

All people want is an electric V90 wagon. Instead we get a polestar.

All people want is an electric Jeep Wrangler. Instead we get "Recon EV".

The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.

... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.

It's a nice idea and it won't work.

by rsync

5/27/2026 at 9:07:58 PM

Hey, the e-trons from Audi are really well manufactured. I drive one daily and is a very pleasant drive, quiet and precise. And the software* is really well made - this took me by surprise.

*Can someone explain in 2026 why we are still shoveling Alexa shit everywhere? I cannot uninstall it from the car apps :(. Is Alexa still there during the GPTs era?

by ccozan

5/26/2026 at 5:01:40 PM

The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.

The Ford F-150 Lightning is a clear indicator that the reverse is true: The market for “like my ICE vehicle, but with BEV tradeoffs instead of ICE ones” is today quite small, especially in the absence of major government subsidies to the consumer.

by twoodfin

5/28/2026 at 6:44:57 PM

I think the F-150 is a bad example because trucks have a lot more use cases that BEVs have trouble with compared to regular vehicles.

by NetMageSCW

5/26/2026 at 10:52:39 AM

Underrated comment

by siwatanejo

5/26/2026 at 1:04:30 PM

I think it's pretty cool as a car. But totally not the right move to do this under the Ferrari brand.

by whalesalad

5/26/2026 at 11:45:15 AM

Rear looks great, front looks horrible.

Steering wheel looks like its trying to be old school, but really shouldn't be.

by NoPicklez

5/26/2026 at 5:56:38 AM

I can see what they were trying to evoke from the design but damn, it seems to have missed the mark by a lot

by sidharthshrvstv

5/26/2026 at 3:19:21 PM

Eew I like the classics F40s but also the Stradale is dope too wtf is this thing

My eew comment is the design of the body

by ge96

5/26/2026 at 9:11:09 AM

I hear the sound of a V6 engine at San Cataldo Cemetery ... the sound of Enzo spinning in his grave ...

by LightBug1

5/26/2026 at 2:00:33 PM

Reminds me of those shoe covers workers put on to avoid tracking dirt into a customer's home...

by fedreg

5/26/2026 at 9:29:19 AM

This is like the anti-Cybertruck. But in a funny horseshoe kinda way the exact same as the Cybertruck?

by emehex

5/26/2026 at 6:15:58 AM

Don't worry. This is being laughed at in the factories in maranello.

But Ferrari has an obligation to the populistic world too, trying to wheel in customers for an EV end ending up selling them a real car with a V8-12 engine.

Looks terrible. But they know it.

by danielovichdk

5/26/2026 at 6:27:48 AM

It looks exactly like a black economy compact wearing a differently coloured body kit. There’s a ton of lovely design moments and thoughtful touches, but it never resolves into a cohesive design aesthetic.

by simondotau

5/26/2026 at 1:56:10 PM

At least they didn't paint it red. And it's a good thing Enzo isn't here to see it.

by jcgrillo

5/26/2026 at 1:02:46 PM

I looked at it and am unimpressed. I’ll take any Pininfarina designed Ferrari over this plain looking thing. Jony Ive did an okay job on the interior but the outside is just plain. The outside looks closer to an Amazon delivery van than a super car.

Sure it’s fast, but a Corvette ZR1X is faster. I’d rather take a ZR1X to a custom shop and have them redo the atrocious Corvette interior.

Edit: I’ll acknowledge that I’m not the kind of person to buy a Ferrari even if I could afford it, so maybe Ferrari doesn’t care about my opinion, but I feel like Jony Ive pulled an “emperor’s new clothes” on the Ferrari execs.

by parsimo2010

5/26/2026 at 8:04:32 AM

You're not getting it out of my head that they just used what would be the Apple Car design.

by cpt_sobel

5/25/2026 at 10:06:14 PM

Ferrari done lost their mind! If you told me this was a Kia I would have said it was ugly for a Kia.

by Grazester

5/26/2026 at 6:47:26 AM

I am not sure why you would be surprised. Ferrari have looked like korean cars for more than 2 decades already. Just expensive, fast and impractical korean cars.

Well actually the whole car industry has converged to these design languages.

by prmoustache

5/26/2026 at 10:15:41 PM

You’ve obviously never seen a Ferrari. Or a picture of a Ferrari.

by NetMageSCW

5/26/2026 at 12:25:51 AM

I like the ev6!

by nateburke

5/26/2026 at 4:39:42 AM

Kia and a Ferrari had a baby… yikes.

by throw03172019

5/26/2026 at 4:35:12 PM

Design wise, compared to previous Ferrari designs, a kick in the nuts is nicer than this.

by Izikiel43

5/26/2026 at 3:53:10 AM

I feel bad for Jony Ive, no amount of lipstick on a pig is going to save that horrendous car.

by ahmadyan

5/25/2026 at 9:32:21 PM

> The lights gently recede when switched off, perserving the purity of the form

Typo on the Ferrari website...

by OptionOfT

5/26/2026 at 3:34:01 PM

Ferrari’s are supposed to look sexy.

This looks like if an iPod Mini had sex with a Norelco Shaver.

by pipeline_peak

5/26/2026 at 12:23:37 PM

The front part seems to be purposefully designed to decapitate children on impact.

by grim_io

5/26/2026 at 6:53:10 PM

What a garbage website. It feels like it was made for ferrari, not the visitor.

by geon

5/25/2026 at 11:36:48 PM

It is 2026 cars don't need start buttons, physical keys, or giant round air vents

by hnburnsy

5/26/2026 at 1:29:53 AM

Agree on first two, but vents on my Tesla kinda blow. Too weak where it needs to work (my face) and too strong where it shouldn't (stray wind on my knees).

by dzhiurgis

5/26/2026 at 2:55:52 AM

If you like to show your car off once a month to friends, then sure.

But practically,

> start buttons

What is a difference from switch on button on laptop? How do you tell the car, that you are ready to drive?

> physical keys

So when your phone will not be working, are you walking home? I like physical keys because it does not create dependency on single artifact and thus single point of failure.

by general1465

5/26/2026 at 6:10:13 AM

> cars don't need start buttons, physical keys

What would you rather have?

by teo_zero

5/26/2026 at 10:46:30 AM

Ferrari is synonymous with exclusivity in beauty, performance and history.

Well, just history now.

by mellosouls

5/25/2026 at 11:46:17 PM

The Ferrari e-Multipla!

Unbelievably ugly stance.

by whatever1

5/26/2026 at 12:10:57 PM

I get the feeling this car was designed inside and out with a css stylesheet.

by spacebacon

5/27/2026 at 1:27:01 AM

looks like the countless faceless no-name brand Chinese EVs popping up everywhere in Asia.

Jony Ive without Steve Jobs micromanaging/editing/curating his design, is just another mediocre designer.

by jnaina

5/26/2026 at 12:53:12 PM

Everything but that stubby, sawed-off, blunted rearend looks pretty good

by aklemm

5/26/2026 at 12:22:19 AM

Enzo is rolling on his grave

by jcmontx

5/26/2026 at 5:08:12 PM

So many details, so many cool videos, so many interesting descriptions ...

Oh. No price?

by realo

5/26/2026 at 4:02:01 AM

It doesn't even look like a Ferrari. I am 99.999% sure it will fail.

by deterministic

5/26/2026 at 4:39:08 PM

> ~ $650k USD

So is this what it takes to get nice physical buttons these days?!?

by foobarian

5/28/2026 at 6:46:11 PM

Porsche will sell you physical buttons for a lot less.

by NetMageSCW

5/27/2026 at 8:36:47 AM

That would have made a great a reboot of the 90s Fiat Coupé.

by sollewitt

5/26/2026 at 5:36:05 AM

Given the level of hate here (I use that word advisedly), this should do fine in the target market. Most of us aren’t in that market - I doubt Maranello are quaking that a bunch of nerds are sickened to their very core by this car’s existence.

Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction.

Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”.

Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait.

Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.

by robrain

5/26/2026 at 5:47:06 AM

Ferrari juice their sales by making access to good cars contingent on buying bad cars first. Nerds are the only people who could like this, Ferrari owners hate it — it’s a complete departure from Ferrari’s design. The car itself is good spec wise but looks matter a lot more. Remember the cybertruck? People said the same, “you might think it’s ugly but it’s going to sell like crazy amongst Tesla fans” and instead it has been a flop. The reaction to this car is a lot worse amongst Ferrari owners.

by fontain

5/26/2026 at 10:10:36 AM

The first view from above makes the car look like a smartphone :)

by d--b

5/26/2026 at 2:27:13 AM

Would be really awesome if you could fit 3 child seats in the back.

by clickety_clack

5/26/2026 at 5:18:06 AM

Look like my VW ID.3. I love it but a lot of people don't.

by CodeCompost

5/25/2026 at 10:46:58 PM

Seems to me Porsche or Audi would have been better choices for Ive’s designs.

Then again the uproar might be the point of the experiment.

Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.

by Kon5ole

5/26/2026 at 3:22:12 AM

Whoa. This is hideous.

by mrcwinn

5/26/2026 at 5:07:23 PM

Reminds me Chris Bangle and his flame surfacing at BMW.

by tibbydudeza

5/26/2026 at 4:23:24 PM

What did you expect? Braun didn't design any cars.

by tristanb

5/27/2026 at 6:55:09 AM

Exterior looks like an iPhone on wheels. Not a fan.

by jpease

5/26/2026 at 1:20:23 AM

The value of everyone manual F430 just went up a bit more.

by t1234s

5/25/2026 at 9:21:16 PM

This is somehow even worse than the swatch/AP collab.

by wheelhead

5/26/2026 at 12:56:23 AM

I'm surprised we still let Jony Ive design anything.

by notnullorvoid

5/26/2026 at 3:52:04 PM

This is a car a Ferrari enthusiast buys his daughter.

by frankhhhhhhhhh

5/25/2026 at 9:56:27 PM

Why do suicide doors if you have to have that B pillar?

by fragmede

5/26/2026 at 12:23:21 AM

Dumb looking, Back to the Future inspired, toy design.

by browningstreet

5/26/2026 at 7:31:01 AM

I can't unsee those windscreen wipers :-/

by stillworks

5/25/2026 at 10:25:10 PM

It looks like a budget car, not an exotic supercar.

by lossolo

5/25/2026 at 9:13:13 PM

Attention: AUTO-playing videos+sound when visiting

by KellyCriterion

5/26/2026 at 12:02:47 PM

"Designed with Sir Jony Ive"; Yikes!

by Jemm

5/25/2026 at 9:24:43 PM

That is the ugliest Ferrari I've ever seen.

by amoss

5/26/2026 at 12:25:44 AM

$1.2M in Canada after provincial and federal luxury sales taxes. For a 5100 pound, sub-300 mile range, mid-performer with 23/24" wheels. All those louvres, ducts, and aerodynamics for a terribly inefficient EV. Disappointing. (edited because i had $1.1M as the final price)

by LanceJones

5/25/2026 at 9:44:37 PM

I hate 20 inch, floating, glued to the dash tablets with such a passion. It cannot be such a huge monetary difference to have physical switches for the AC compared to this attention grabbing accident causing contraption that was never meant to be put in a human commandeered vehicle.

by lnenad

5/25/2026 at 10:16:34 PM

Yes, preach it! But … I think in fact it does make a huge difference economically. I don’t know what the bill of materials is, but imagine the difference between wiring into place (a) a touch screen, or (b) 40 physical controls.

I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.

by sonofhans

5/25/2026 at 10:32:02 PM

We're talking about a 400k dollars car, maybe they could find a way to add this expense into the design.

by mtrovo

5/25/2026 at 11:26:42 PM

Ferrari clearly aren’t doing it to save costs. I don’t think they’re doing it for principled driver-centered reasons, either, but more because the market expects it. Cars are appliances, and appliances are generally built to be sold (i.e., to look good) rather than to be used. Microwaves, washers, cars — the same for all of them.

The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.

EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.

by sonofhans

5/25/2026 at 10:30:01 PM

I also hate crappy car tablets. For context, though, according to the Ferrari CEO, they are 50% cheaper [0]. I'm not convinced that should matter on a premium badge car (or any car, given safety concerns), but that's for Ferrari's customers to decide.

[0]: https://www.thedrive.com/news/touch-controls-are-50-cheaper-...

by wlkr

5/26/2026 at 5:48:53 AM

It does have physical switches for the AC though

by boloust

5/26/2026 at 3:30:29 PM

Jony Ive designed the imac. He also designed the stupid bullshit round hockey puck mouse that came with the imac. He also designed the stupid bullshit smooth "magic mouse" that you have to flip over to charge.

This is more like his mouse designs than his imac design.

by seanhunter

5/25/2026 at 10:26:36 PM

I reall don't know if I like this or not.

by m0nit0r

5/26/2026 at 3:50:57 PM

A sign that you are paying for the logo is that it's present 8 times freaking times on the body.

And just to be sure you get it, "Ferrari" is also spelled out.

by Jyaif

5/25/2026 at 9:16:20 PM

What market exists that would buy this car??

by antinomicus

5/26/2026 at 4:34:02 AM

China. They hope so, anyway.

by CamperBob2

5/26/2026 at 1:07:00 PM

Best thing about the video was the song

by ericyd

5/26/2026 at 5:12:28 AM

man this looks too much american muscle car. if there is no ferrari logo, everybody will think it is chevy.

by donkeylazy456

5/26/2026 at 10:18:33 PM

In pictures it certainly has a Doge Charger feel. I think that’s what I’ve been subconsciously thinking.

by NetMageSCW

5/27/2026 at 12:14:39 AM

it's more like a fiat than a ferrari, it has all the design clue from fiat. what a shame.

by bedros

5/26/2026 at 10:40:06 AM

Oh looks like a fucken apple mobile. Of course it was designed by Jony Ive and Marc Newson. :DDD What a horrible shitshow, jeeesus. Since they left Pininfarina, Ferraris looks like, well, shit. Shame.

by lofaszvanitt

5/26/2026 at 1:00:33 AM

This is heartbreaking. Just awful.

by zhainya

5/25/2026 at 9:36:45 PM

Looks like an expensive Prius .. :(

by ruckfool

5/26/2026 at 2:12:07 AM

Nissan Leaf with a hideous bodykit

by mdotk

5/26/2026 at 4:59:47 AM

Looks like a sneaker with wheels.

by yangm97

5/25/2026 at 9:27:23 PM

458/488 was peak ferrari IMO

by tomaspiaggio12

5/26/2026 at 11:28:42 AM

That is awesome looking Nissan.

by ReptileMan

5/26/2026 at 4:07:06 PM

Yeah, I ain't buying this

by PowerElectronix

5/26/2026 at 4:47:12 AM

Charging port on the underside?

by xtazz

5/26/2026 at 12:22:29 AM

Is Ferrari serious with this? Are they trying to commit brand suicide? What in the world is going on with all of these large companies doing the absolute stupidest possible thing lately?

by IAmGraydon

5/26/2026 at 6:34:16 AM

It doesn’t look like a ferrari

by dyauspitr

5/26/2026 at 2:18:51 PM

Ferrari Luce-r (like Loser)

by butlike

5/25/2026 at 9:14:57 PM

This sucks

by jakeinspace

5/26/2026 at 4:01:50 AM

I'll take "A waste of the world's resources for $200k, Alex" *600k, sorry

by jsrozner

5/26/2026 at 5:29:05 AM

The Porsche 914 of 2026

by bni

5/26/2026 at 4:36:12 AM

Damn, that looks awful.

by valcron1000

5/26/2026 at 9:22:22 AM

This is what happens when you hand over the job to a Silicon Valley yuppie with absolutely no car design history. As an Italian, this design feels like an insult and it's mental that a company like Ferrari even approved such a project.

The supercar EV market had such huge potential to innovate and inspire but no we decided to follow these average EV design trends instead.

by syx

5/26/2026 at 12:20:42 PM

More like Ferrari Duce

by jctdrs

5/26/2026 at 6:23:44 AM

apart from being blasphemy, this also looks so ... 2010

by seydor

5/26/2026 at 12:11:36 AM

This is the ugliest car I've ever seen, and that includes the Cybertruck. I do like the retro modern interior though.

by sethops1

5/26/2026 at 5:43:52 AM

Why the Chevrolet Impala 2000-2005 backlights?

I like the handles on the interior display

by pazimzadeh

5/26/2026 at 4:52:11 AM

Ferrari Multipla

by jaksa

5/26/2026 at 7:46:48 AM

Reminder that Ferrari's business model is all about "buy these 10 cars you don't care for, so maybe we sell you the exotic one you really want".

Nothing new to see here, plenty of high end watches and luxury bag makers do the same.

by epolanski

5/28/2026 at 3:09:19 PM

Vilipendium

by JumpinJack_Cash

5/25/2026 at 9:18:58 PM

It looks like something a villainous billionaire would drive in a sci-fi dystopia. And not in a good way.

by johnfink8

5/26/2026 at 10:45:21 AM

Che disgrazia

by eur0pa

5/25/2026 at 9:24:36 PM

This would have been an AMAZING Volvo. Sadly, it’s a very disappointing Ferrari.

by saaaaaam

5/26/2026 at 2:22:15 PM

Temu Ferrari

by shell0x

5/27/2026 at 11:16:49 AM

hej Leute…

this is but Ferrari’s Fiat Multipla moment

case closed

by lencastre

5/25/2026 at 11:02:16 PM

Ive is an overrated plonker and my first reaction is to wonder if all the serviceable components are glued in place.

Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.

This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?

by 866-RON-0-FEZ

5/26/2026 at 12:57:30 AM

Porsche has a similar steering wheel mounted rotary switch. Traditionally it was on models optioned with the Sport Chrono package. They recently rolled it out to all new models over the past few years.

https://newsroom.porsche.com/en/press-kits/taycan/Die-Driver...

by PaulWaldman

5/26/2026 at 7:04:46 AM

An Xiaomi blatantly copied that for their SU7. I think the rotary switches are the best part of the Luce. Everything else looks like someone put Ferrari stickers on a Chinese EV.

by jansan

5/26/2026 at 2:05:30 AM

Ferrari has had their manettino dial on the steering wheel since the F430 in 2004.

by sorenjan

5/26/2026 at 2:24:04 AM

Knobs on wheel, especially for the controls on this, are normal in performance vehicles.

by samdixon

5/26/2026 at 1:02:30 AM

> Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel.

I hate this car as much you do, it looks like a vape cartridge on wheels to me. That being said, there are F1 cars with rotating knobs on the steering wheel. Different category and all, but still worth it to point out.

by impish9208

5/26/2026 at 1:35:51 AM

This comment sounds like someone whos never driven manual before

by kart23

5/27/2026 at 4:55:04 PM

Always funny to read Americans talking about cars.

by weezing

5/26/2026 at 10:23:01 PM

All F1 cars have multiple knobs on their steering wheels.

Ferraris have had the manettino dial since 2004.

Porsche has had it since at least 2016 for the Sport Chrono option.

by NetMageSCW

5/26/2026 at 12:19:36 AM

Wow I didn't see that. Standard Ive incompetence.

It's galling to see pompous, no-talent douchebags like Ive continually held out as some kind of innovator.

by VerifiedReports

5/26/2026 at 12:23:06 AM

Ive was great when Steve was there to tell him no.

by nntwozz

5/26/2026 at 12:33:17 AM

I was there at that time, and Ive still sucked.

by VerifiedReports

5/25/2026 at 9:24:58 PM

mamma mia...

by riccardomc

5/26/2026 at 7:19:20 AM

Wait, what's with those suicide doors? Weren't they, considered to be super dangerous? Will this car pass the safety regulations in the EU with those doors?

by dark-star

5/26/2026 at 11:37:59 AM

Oof.

by 59percentmore

5/26/2026 at 10:43:35 AM

[deleted]

by goldenarm

5/26/2026 at 11:06:35 AM

I disagree, it still commits many sins of modern car design with regard to interior controls. After Ive making a big statement basically echoing what pretty much everyone has been saying for years about forcing touchscreens on drivers, he goes and slaps a big honking iPad on the dash.

by rounce

5/26/2026 at 7:48:23 AM

Ratioed

by sudo_cowsay

5/26/2026 at 6:06:03 AM

Looks like a Lucid.

It’s time for Ive to stop working.

by andsoitis

5/26/2026 at 1:45:27 AM

I once asked HN why EVs look funky and many people responded with “oohh no they don’t what are you talking about”. Tell me now if this looks weird or not.

by objektif

5/26/2026 at 1:49:21 AM

If they look like regular cars, then the owners don't get the special feeling when people see their car.

by JJMcJ

5/26/2026 at 2:53:31 AM

Hate to say but this was in one of the Simpson’s episode

by user432678

5/26/2026 at 1:24:02 AM

Took OpenAI's money and is now designing cars, lol

by ernsheong

5/25/2026 at 9:32:40 PM

Wow, this looks atrocious. I was thinking this was perhaps a budget model by its appearance, but then I looked up the retail price…

by sinsterizme

5/26/2026 at 2:47:06 PM

This will go down as one of the largest strategic missteps in history. I understand the intent on the surface, but this completely misses the boat and abandons the racing heritage that makes Ferrari special. IMO, design was never really an issue with Ferrari. The problem is Ferrari has begun chasing popular trends, e.g., 4-door, electric.

by chrisss395

5/25/2026 at 11:54:13 PM

the ferrariphone

by senectus1

5/25/2026 at 9:13:46 PM

Imagine being able to afford a Ferrari and then buying the one that looks like a fancy Prius

by jebarker

5/26/2026 at 2:33:44 AM

Is it just me, or does this look like Jaguar's self-inflicted brand damage?

by vanh4lt

5/26/2026 at 8:10:26 AM

Sorry, but that is grotesque. I don't want a Tesla with Ferrari badging.

by sschueller

5/26/2026 at 12:35:56 PM

This looks terrible. Ferrari sells dreams, not "safe choices".

by shin_lao

5/26/2026 at 5:44:05 PM

Is this an April 1st joke?

by tintor

5/26/2026 at 2:01:50 PM

Now rebrand it the Apple car, and somehow it would makes sense...

by RRRA

5/26/2026 at 12:12:47 PM

Jesus, did the bloke from the Jaguar rebrand move to Ferrari?

by b800h

5/26/2026 at 1:55:35 AM

insane levels of slop, so bad it almost feels intentional

by mixtureoftakes

5/26/2026 at 7:23:15 PM

meh. I think teenage engineering could do a far, far better job. Ive has peaked and hasn't done anything cool in years.

by gigatexal

5/26/2026 at 12:21:59 PM

wow this thing is uuuugly

by beanjuiceII

5/26/2026 at 6:45:47 AM

And it has an app! They went full retard.

by eporomaa

5/25/2026 at 9:24:36 PM

Is this a joke ? It looks beyond crap.

by coolgoose

5/25/2026 at 11:59:10 PM

where are the specs for this FerrariPhone?

the phone screen shots show a pathetic 270km range...

by senectus1

5/26/2026 at 9:18:08 AM

bro time to short ferrari lmao

PS - its a real shame because the inside is perfect

by ionwake

5/26/2026 at 4:47:08 AM

I like the design. (Might be a hot take)

by ghoshbishakh

5/25/2026 at 9:23:07 PM

Wow they went all-in creating a car for silicon valley tech bros...

Even the color they chose for the reveal speaks to me like "rich luxury car without personality"

by slinkydeveloper

5/26/2026 at 2:57:22 AM

Looks like shit.

by voidfunc

5/26/2026 at 12:06:45 AM

Terrible design.

by docheinestages

5/26/2026 at 3:33:22 AM

Yet another time I've found something beautiful, only to discover that almost everyone else hates it.

Maybe there's a reason why I'm not a designer.

by egeozcan

5/26/2026 at 4:01:36 PM

[flagged]

by paol_taja

5/25/2026 at 9:38:17 PM

[dead]

by lnrd

5/26/2026 at 11:14:07 AM

[dead]

by BonoboIO

5/26/2026 at 2:28:42 PM

[dead]

by trippsydrippsy

5/25/2026 at 10:45:18 PM

[dead]

by emptyfile

5/26/2026 at 4:41:00 AM

[dead]

by onlypassingthru

5/27/2026 at 6:55:11 AM

[dead]

by surcap526

5/26/2026 at 7:15:09 AM

[dead]

by panisch

5/26/2026 at 7:19:23 AM

Eh, looks like a Tesla with Ferrari taillights and an exquisitely ugly grill.

by sedatk

5/26/2026 at 8:20:21 AM

How can that look like a Tesla? Come on ;). I love the AMG. It's a beast. And still practical with 4 actual seats.

by panisch

5/26/2026 at 4:49:56 PM

From the side, it looks exactly like a Model S.

by sedatk

5/26/2026 at 11:09:19 AM

[dead]

by dssdsdsdsd

5/26/2026 at 6:15:07 AM

it looks so good the new Apple car /s

by ReDeiPirati

5/26/2026 at 7:03:25 PM

Talk about brand value destruction.

by justmarc

5/26/2026 at 4:15:38 PM

I strongly smell sour grapes bias in this comment section.

by chalmovsky

5/26/2026 at 8:04:09 PM

Yes, I wish I had $650k to blow on an electric car, and it’s not that I can objectively define this as bad. I’m just sour I can’t have it.

We all have eyes, bro.

by SV_BubbleTime

5/26/2026 at 3:30:13 AM

Huh. I don't understand the hate because I think this looks incredible.

The interior is head and shoulders the best I've ever seen in a car too.

Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.

by h14h

5/26/2026 at 4:06:21 AM

No.

The way I'd phrase your last sentence would be: "It's NOT a Ferrari."

That's the whole problem. If you told me this is the latest Chinese luxury EV, I'd shrug my shoulders, say "hm, not bad" and "not for me," and move on.

For a Ferrari however it's horrendous.

by qsi

5/26/2026 at 3:42:26 AM

Because the price tag is like other Ferries.

by dialogbox

5/26/2026 at 3:42:16 AM

Wow. The only way I can describe this is as a bastard child of Apple and Rolls-Royce, and therein lies the problem. This doesn't feel like a Ferrari to me. Someone getting into a Ferrari wants to feel like they're trying to tame a beast, not being pampered in a Rolls-Royce.

Don't get me wrong, it's a stunning car. But I miss the screaming reds and yellows most of all. And the interface, polished as it is, feels almost too intuitive. Ferrari shouldn't feel effortless!

Now, if this were badged as an Apple car with a sticker price under $100k, we'd be having a very different conversation.

by sheepscreek