alt.hn

4/8/2026 at 8:07:44 PM

YouTube starts showing 90-second unskippable ads to TV viewers

https://9to5google.com/2026/04/08/youtube-starts-showing-90-second-unskippable-ads-to-tv-viewers/

by Brajeshwar

4/8/2026 at 9:27:33 PM

It's eternally crazy to me that people tolerate advertising, it's just something I've never been able to wrap my head around. It's like someone telling me they don't mind peeing their pants or support israel or something, it's just like, I understand the words you are saying but I cannot put myself into a position where they make sense. You have a finite amount of time on earth, why would you waste any of it watching ads?

by thot_experiment

4/8/2026 at 10:44:54 PM

When they see an ad, they see something completely different than you do. They don't see evil corporations trying to exploit human psychology, they just see funny videos and interesting new things to buy.

by nom

4/9/2026 at 3:50:16 AM

For some non-zero percent of ads, I can understand this point of view. But most ads aren't funny, nor are they about new or interesting things. Maybe me and my friends are compleatly out of touch, but when I ask, they struggle to think of ads that have made any positive impression that aren't 10 years old by this point.

I've heard of people who consider all the generic ads out there to be compelling and will buy just the worst garbage out there because their brain is wired that way. To them, I'd consider those ads as psychological and economic abuse.

by Telaneo

4/9/2026 at 2:22:35 AM

The same reason algorithmic feeds are the one of the most dangerous inventions of this era and yet haven't received the level of scrutiny it deserves.

by soraminazuki

4/9/2026 at 2:39:47 AM

> they don't mind peeing their pants

more like letting advertisers pee on your pants

by m463

4/8/2026 at 10:43:23 PM

I do want to know what new movies are coming out. I do want to know what new restaurants open. Advertising is information, most of it isn't useful but some of it is, and a halfway intelligent adult can separate the fact from the opinion.

I don't want ad tech and surveillance capitalism, I don't tolerate services with unskippable ads. Regular TV commercials are skippable with a DVR, which is critical. It's tech companies that turned advertising from sometimes helpful/usually annoying into unacceptable.

There's a game of one-upsmanship here to express the least possible tolerance for advertising in general, which I don't get. It's not a cancer on society, it's a necessary thing that's gotten dumb and out of hand.

by gdulli

4/9/2026 at 3:58:00 AM

the most popular sport in America takes about 3hrs per game and has about 12 minutes of actual action per game - that should tell you all you need to know how well Americans are trained and love watching ads

by bdangubic