Fast fashion forces you to dress for the masses. Loose shirts, baggy pants and shallow pockets is not fashion, its cost optimisation for brands.I didn't want to dress up like a boy. Me and my friend were in Paris when we got inspired by the floor(fashion_sense). I was already working on my clothing, but that day we promised each other that we will not be underdressed anymore.
He opted for off-the-shelf formal clothing: high quality shirts, and pants. I went all in.
First I found markets that sell cheap fabrics, so I can experiment. I travel a lot, so my clothing had to be designed for all weathers. I'm Indian (Bharat), but look racially ambiguous, so I also wanted my clothing to reflect my roots and culture, yet be modern enough for any room in the world.
I run a company, and write code, so comfort was paramount. But I also had meetings or presentations so I wanted to be presentable.
Started with pants, because I thought pants are easy to optimise, and I just need a black, gray and dark blue one. Over 5 iterations, I reached a design with elastic straps on the side (because when I eat food, my tummy bloats a little and its uncomfortable to sit down), and loose on the thighs. Imagine pyjamas, that look like pants.
Then next step was to experiment with jackets and shirts. I played with fabric, patterns, and finish (zippers, titch buttons, different cuff lengths and styles, different collars).
My friends started noticing, and I also consulted some clients. Then I gave a talk about it. This is one of my skills that I discovered by first principles. The best part is that I met my girlfriend because she noticed my aesthetics, and she told me that she makes her own clothes too.
