3/30/2026 at 9:46:03 AM
> Mozilla: Break free from big tech - our products put you in control of a safer, more private internet experience.(Adds AI that needs 7 about:config entries to disable, until users roast it enough that they add an off switch.)
> Waterfox: And we still don’t have AI in the browser. That hasn’t changed. The browser’s job is to load web pages, keep your data private, and get out of the way. It seems other browsers have forgotten that.
At some point I think we should just redirect the Firefox funding to Waterfox.
by red_admiral
3/30/2026 at 11:00:52 AM
From TFA:> The original text implied Brave special cases ads on their search partner’s page - they don’t. Brave blocks third party ads on all websites by default, regardless of any partnership, and offers an additional aggressive mode that blocks first party ads as well. Waterfox’s approach of allowing text ads on the default search partner page is our own decision for sustainability,
I would like to stress on the last sentence:
Waterfox’s approach of allowing text ads on the default search partner page is our own decision for sustainability
So basically they are permitting ads from their paying partners.
by darkwater
3/30/2026 at 11:08:37 AM
I think that's an unfair framing. No one is paying Waterfox to allow ads - it's a revenue share from the default search engine (which I've always been transparent about)[1], same as every other independent browser that has a search partner. It's not an "acceptable ads" programme where advertisers pay to be whitelisted.by MrAlex94
3/30/2026 at 3:18:09 PM
FYI the documentation seems to be outdated.On the Cookie Banner Reduction page[1] the section titled "Turn Cookie Banner Reduction on or off" talks about settings which don't exist (at least in the latest portable version 6.6.7 from Portapps.io). There is no option to block cookie banners in all windows.
[1] https://www.waterfox.com/support/cookie-banner-reduction/#tu...
by wackget
3/30/2026 at 12:55:56 PM
Well, the default search engine is definitely your business partner, no? So they are getting a different tratment: default search engine (like in most other browsers, nothing fancy here) and their ads in their SERP are not blocked - at least by default - by the embedded ad-blocking engine of WaterFox. Isn't that correct? Happy to stand corrected, if it's the case.by darkwater
3/30/2026 at 1:37:45 PM
Yes, that's correct. Startpage is the default search partner, and their search ads aren't blocked by default. Users can enable blocking on that page too with a single toggle in settings. That's why I laid it all out in this post, to let users know - it's about keeping Waterfox sustainable (paying bills, putting food on the table) as it's my only source of income currently.I've mentioned in another comment, that I've tried other ways such as with subscription paid services, but unfortunately there's nowhere near enough traction for it to be sustainable.
Also bare in mind Waterfox currently comes with nothing, so this is just an extra layer of protection.
by MrAlex94
3/30/2026 at 2:09:26 PM
>I think that's an unfair framing. No one is paying Waterfox to allow ads...
>Yes, that's correct. Startpage is the default search partner, and their search ads aren't blocked by default.
The framing seems fair to me. Certainly not more unfair than those who criticize Firefox for having a search deal that defaults to Google while allowing the user to change it (which some people do)
by dralley
3/30/2026 at 2:23:11 PM
The distinction I'm drawing is between a revenue share from a search partnership and something like an acceptable ads programme where individual advertisers pay to bypass the blocker - those are different things.by MrAlex94
3/30/2026 at 3:28:18 PM
"For how it works in practice: by default, text ads will remain visible on our default search partner’s page - currently Startpage. The idea is that this is what will keep the lights on."The perfect is the enemy of the good.
by chasil
3/30/2026 at 1:28:01 PM
Which is still miles above Firefox (Win11/x64, 149.0, EU), where you have to untick everying from "Suggestions from Firefox" to "Trending search suggestions" to "allow personalised extension recommendations" to "Recommended stories" and "sponsored shortcuts" on the home screen, because [1]https://support.mozilla.org/en-US/kb/firefox-suggest?as=u&ut...> We partner with adMarketplace, Yelp and AccuWeather to provide sponsored suggestions that enhance your browsing experience with helpful, context-based information.
And if you leave Firefox for a while you get the "welcome back" bar that lets you ... uninstall ublock with one click before you've realised it.
Waterfox has text ads on the default search page based on your search query, not based on tracking you [2]. And it's really easy to turn off.
[1] https://support.mozilla.org/en-US/kb/firefox-suggest?as=u&ut... and https://support.mozilla.org/en-US/kb/sponsor-privacy?as=u&ut...
[2] https://www.startpage.com/privacy-please/startpage-articles/...
by red_admiral
3/30/2026 at 3:30:41 PM
the search partnership model is one of the few things that actually works for independent browser projects. tried donations, tried subscriptions — the conversion rates are brutal. having a transparent default search deal that users can toggle off is probably the best compromise between sustainability and user trust.by novachen
3/30/2026 at 2:06:54 PM
I do think projects like Waterfox are valuable precisely because they push back on some of Mozilla's product decisionsby ErigmolCt
3/30/2026 at 8:07:17 PM
or PaleMoonby FuriouslyAdrift