3/6/2026 at 2:10:17 PM
It’s very easy for people, especially younger people, to look at this with a 2026 understanding of the ubiquity of emoji and scoff at how ludicrous Apple was being. Things were very different. Drive-by Apple decriers will attribute anything possible to Steve Jobs’ vague “desire to control”. The reality is there were things he would obsess over and plenty he would let pass him by. Emoji only made its way into Unicode in the 2010s. The past and present of text encoding, especially text message encoding, was/is a huge mess. I wouldn’t be running in guns blazing if I were them.by UqWBcuFx6NV4r
3/6/2026 at 5:29:43 PM
Anyone else remember the brief time in the mid 2000s that these were called "smileys" and damn near every webpage ad wanted to install a questionable IE 6 toolbar so you could "get more smileys"?Quality kid memory for me. I also remember watching another kid click on an ad for a free ipod and then enter in his home address and other personal info.
by nancyminusone
3/6/2026 at 5:53:48 PM
The wikipedia entry for emoji is missing this entirely, but "smileys" were quite popular in various instant messaging apps (AOLIM, ICQ) and web forums. I was fairly sure they go back as far the mid or late 90's but I can't seem to find any hard evidence of that.(I was into computers at the time but didn't see the point of IM apps or forums when IRC and Usenet already existed.)
by bityard
3/6/2026 at 8:47:23 PM
A really cool feature of Windows Live Messenger (perhaps also MSN Messenger before it?) was you that smileys were viral. You could add your own, and people could right-click on the ones you used to copy them to their own collection.by TazeTSchnitzel
3/6/2026 at 9:02:34 PM
It was great! And in MSN Messenger you could assign any string to be replaced by the smiley (which were basically any image including animated gifs) so some people’s writing was totally unreadable as letter or phrases were replaced with these images. Fun timesby nodar86
3/6/2026 at 6:54:16 PM
Yahoo Messenger had amazing fun animated smileys, and it was a fantastic Instant Messenger as well. Too bad Yahoo went to dogs, I was hoping Yahoo Messenger got bought out by Microsoft so that beautiful UI could be integrated as MS Office chat. Instead, Micro$oft acquired Skype, mainly for its VOIP ability, and it took years to integrate it into MS Office as MS Teams, which is a boring tool (but it is effective for video conferencing and basic chat purposes).I miss those animated smileys.
Even WhatsApp and other popular social messaging platforms (Instagram, Signal, etc.) don't have them. Instead, we got GIFs (whose online gallery takes ages to load in WhatsApp, in recent months, at least on my phone) and animated stickers. sigh
by vee-kay
3/6/2026 at 10:26:13 PM
Even Gadu-Gadu had them.by seba_dos1
3/6/2026 at 10:16:26 PM
https://emojistime.com/museumIf you want a trip down memory lane.
by kilroy123
3/6/2026 at 5:46:40 PM
Smileys were something else (pure acid, like this :-)).ISTR the brief time you mention calling these things emoticons.
by lelanthran
3/6/2026 at 5:55:38 PM
You have it backwards, sir, :-) are the emoticons: https://en.wikipedia.org/wiki/List_of_emoticonsby bityard
3/6/2026 at 6:30:52 PM
IIRC "smileys" were what you got from fonts like Wingdings, and I believe those were short-lived. You could type :) and MS Word or Outlook, for example, would "helpfully" give you the Wingdings happy face, which would show up as a J for anyone who didn't have that font.:-) and friends were "emoticons" for decades.
by badc0ffee
3/6/2026 at 7:18:51 PM
You're probably right about the terminology being around for a while, but I think most people just called them smileys (i.e. ;) would be called a "winking smiley"). I remember seeing the term used maybe in the early- or mid-90s either on a BBS or Usenet and thinking "Ah, that's what they're called" and as a nerd being annoyed that nobody used that term colloquially.by allenu
3/6/2026 at 10:38:24 PM
Microsoft Office used Wingdings, but forums (based on e.g. phpBB) or IMs would replace :) with an image.by Kwpolska
3/6/2026 at 9:28:53 PM
I completely forgot about "J" and the discourse it causes amongst my friend group.by butlike
3/7/2026 at 3:31:57 PM
> short-livedOutlook was doing this even 3-4 years ago.
by joshuaissac
3/7/2026 at 7:28:08 PM
3-4 years ago I hope it was actual emojis, and not Wingdings.by badc0ffee
3/6/2026 at 5:41:33 PM
Don't forget cursor customizers!by post-it
3/6/2026 at 3:46:24 PM
The obsession with control I find objectionable is not their decision not to enable emoji widely until support was stable. That's an obsession with polish, not control. The commitment to polish and self-restraint to not add features until they actually work well is something I've long appreciated about Apple.The control part is blocking third-party apps to toggle the hidden setting. If you enable unsupported features using a third-party app, the expectation of polish is obviously void. It would even be fine if Apple refused to carry apps like that in their polished, curated store, if they didn't forbid users from installing apps any other way.
by Zak
3/6/2026 at 4:39:26 PM
I think they were controlling the perception that third party apps could change your entire device settings. That was/still is something that iPhone users expect to be “safe”. As in, if I carelessly install an unknown app, it at least can’t do much harm and I can just delete it without having any real consequences. The existence of “hack apps” undermines that layman understanding of their device securityby conductr
3/6/2026 at 5:50:20 PM
The problem with this is that it should be a permission the user needs to grant to the app rather than something that apps can never do under any circumstances even when the user explicitly wants them to. The latter is just the vendor declaring themselves by self-fiat to be immune from competition in the markets for those device software features.by AnthonyMouse
3/6/2026 at 5:49:04 PM
The problem there is that the primary security mechanism is enumerating badness by policing what apps users can install. That's not nearly as robust as designing the sandbox so apps can't do much harm. If toggling the setting is really dangerous, which it wasn't in this case, it should have been impossible for an app to do without some sort of special access.I also think users should be in control of granting or denying that kind of special access, but that's a separate discussion.
by Zak
3/6/2026 at 8:25:23 PM
So then, was it the same thing waiting 5 years longer than most companies to have something as basic as wireless charging? Or waiting until 2023 to finally adopt USB C charging?by burningChrome
3/7/2026 at 7:11:41 PM
They waited to adopt USB-C for mobile because the trust third parties put into Apple was founded on the fact that they guaranteed ten years of support for Lightning and that’s why it was only iPhone that had accessories like clock radio docks and thermal cameras and external Lightning based peripherals for a long time.by NetMageSCW
3/6/2026 at 4:31:13 PM
It's the standard Apple "We will decide what you can run on your own computer, not you" paternalism that we have come to know and expect, and that they have perfected over the decades.by ryandrake
3/6/2026 at 4:55:40 PM
That wasn't the standard on the Mac, and looks like it still isn't. That platform has a strong tradition of utility apps that add to or modify core OS functions, and when I looked up "essential mac utilities" today, I found recent listicles with items like Alt Tab (an app switcher), Magnet (window management shortcuts), and TinkerTool (change hidden system settings - exactly like emoji toggles for iPhone).The iPhone was a big departure from that.
by Zak
3/6/2026 at 6:06:20 PM
Hazehover is a new rising superstar. It darkens the unfocused app windows. So I guess it's a dark star ;)by philistine
3/6/2026 at 9:37:22 PM
I tried hazeover years ago and dropped it quite quickly. Something about the dimming caused visual confusion for me.by butlike
3/6/2026 at 3:35:01 PM
The number of unicode processing bugs that existed (and maybe some still exist) alone is reason to be a bit cautious.And having emojis work "mostly" but not "everywhere" would have been something Jobs would have entirely been against - if they wouldn't work over normal non-iMessage SMS, for example, or not work reliably.
Remember the "emojigate" issues where the same emoji would display differently on different phones and make a funny message seem threatening, etc?
by bombcar
3/6/2026 at 5:20:09 PM
I thought it was weird when they made the gun emoji look like a toy.. to make threats seem funny? Or some sort of Sapir-Whorf thing? I don't know, it never made sense.by mikkupikku
3/6/2026 at 6:59:18 PM
It was more troubling that it was different - so you send a squirt gun, I see a pistol, but even worse was that it was pointing in different directions on different platforms.by bombcar
3/7/2026 at 9:55:33 PM
Apple does tend to drag their feet a bit, though.If I recall correctly, it took two years for them to add cut and paste to iOS.
by rpdillon
3/6/2026 at 9:34:18 PM
I used emojis for a while. Every text had to have an emoji. I spent a lot of time scrolling through the emoji palette looking for the perfect emoji.Eventually, I decided that was a complete waste of time and now I use words.
BTW, one of the things that turned me off from emojis is they looked like the stickers 2nd graders would use, along with a Playmobil look.
by WalterBright
3/7/2026 at 8:31:35 AM
I just think there are far too many. Sometimes I just want to add a happy face and there are 500 variations. Then I find one which I think looks happy and hover over it for a second and the tooltip says “shivering anxious constipated”.by drw85
3/6/2026 at 5:41:29 PM
So Apple worked with emoji, or didn't?by paulddraper
3/7/2026 at 3:12:31 AM
[dead]by aaron695