2/27/2026 at 11:20:41 PM
> Designing a product with billions of eyeballs on it isn't just challenging — it requires a fundamentally different approach.I'm not reading this.
by Starlevel004
2/27/2026 at 11:35:51 PM
Their design approach wasn’t particularly unusual, so I’m not sure what that sentence means.I do miss the days when technical reports were clear and concise. This one has some interesting information, but it’s buried under a mountain of empty AI-written bloat.
by thorum
2/28/2026 at 10:50:29 AM
It doesn't mean anything. It is just there to be there and catch low-hanging RL reward granting eyeballs.by hexaga
2/27/2026 at 11:47:40 PM
It's annoying because it is a super common widget and it is interesting work, the first draft or literally even prompt they gave the AI probably would've been a great post, all they had to do was not ensloppify it...by dematz
2/28/2026 at 1:49:51 PM
I agree this thing went on forever and seemed to have multiple summaries of the same concepts.by jgalt212
2/28/2026 at 4:12:55 AM
To CloudFlare employees: This is a super interesting topic, but next time we'd rather hear from you, grammar mistakes and all, not from AI.If I want AI slop, I'll gladly have a chat with my paid $20 bucks Gemini account.
by cocoa19
2/27/2026 at 11:22:50 PM
Did you base the AI use on the emdash or is this an a common AI phrase (or both)?by upmind
2/27/2026 at 11:25:13 PM
"Not just X -- it's Y" is one of the more irritatingly common signs, especially for sentences like that one which absolutely do not need it.The Wikipedia article on detecting AI writing is a big help if you need to calibrate your sensors: https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing
by Starlevel004
2/27/2026 at 11:32:29 PM
Yeah it’s basically the prose equivalent of getting too much radio play - hilarious how the breakthrough of LLM content has ‘ruined’ “it’s not X—it’s Y” for so many of us nowMaybe, like overplayed pop songs, in 20 years or so we’ll come around to viewing the phrase fondly.
by mock-possum
2/28/2026 at 1:45:36 PM
Thanks for the Wikipedia tip.by wappieslurkz
2/27/2026 at 11:26:40 PM
I see, thx for the article too!by upmind
2/27/2026 at 11:28:15 PM
I think I'll actually post the article here, quite usefulby upmind
2/28/2026 at 12:07:10 AM
> "Not just X -- it's Y" is one of the more irritatingly common signs ...It's a bit of a "Karen AI" telltale sign. It's probably been trained on a lot of "I-know-it-all-Karen" posts and as a result we're bombarded with Karen-slop.
by TacticalCoder
2/27/2026 at 11:26:46 PM
It's not just overused phrasing — it's the hallmark of LLM prose.by Retr0id
2/27/2026 at 11:24:29 PM
“It’s not X, it’s Y” is an absolutely ubiquitous AI pattern. Throw in an em-dash and it’s basically ai;drby iamacyborg
2/27/2026 at 11:26:44 PM
Thx!by upmind
2/27/2026 at 11:35:01 PM
It's also just an utterly meaningless statement. Filler words with no value whatsoever.by mostlysimilar
2/28/2026 at 12:11:23 AM
"Let's be honest" is another extremely strong tell.by mh2266
2/27/2026 at 11:25:12 PM
[dead]by BolsunBacset
2/27/2026 at 11:31:33 PM
Yet again [0] quality standards seem to have slipped on the cloudflare blog. I'm not able to point at a cause, but it's not painting a pretty picture.by JadedBlueEyes
2/27/2026 at 11:58:23 PM
It kinda looks like employees need to make a blog post about something twice a month.by CapsAdmin
2/27/2026 at 11:52:37 PM
I remember back I think around 2011, CF was new and I was testing it on some vbulletin forum, all the email communication were with the cofounder if I recall correctly, the UI had only the dns settings back then. Now they make a whole article on some text redesign, time flies.by tamimio
2/27/2026 at 11:50:03 PM
That's why I say most AI content isn't just slop—it's fundamentally about deception. It's about tricking someone into believing that a text was written by a human, or that a photo or video is a true recording of a real event.Like this, its purpose is to fly under the radar unless your figurative ears are pricked up and primed to detect the telltale signs. Fuck this shit.
by andrepd
2/28/2026 at 5:02:52 AM
Can’t tell if the “it’s not X — it’s Y” as your first sentence is intentional irony or not lolby holden_nelson
2/28/2026 at 5:52:06 PM
You're absolutely right!by andrepd