1/2/2026 at 1:06:55 AM
I oversee pressing for over 150k+ records a year. We eliminated download cards a while ago because the redemption rate was so low. I wouldn’t doubt if the number of buyers who don’t own a record player is even higher tha 50%, and that the percentage of people who actually play the records is actually 10-20%. I don’t have data on that, it’s just a hunch.Many of us in the indie music industry (hip hop sustained record plants for many years, arguably until independent music started pressing in the 2000s) have mixed feelings about records. It’s a lot of plastic. A lot of waste. And they’re cubersome to bring on tour.
But there isn’t another physical medium that sells at all as well as vinyl. Soft apparel always does well. But people want vinyl.
I don’t love the Gen Z framing of this though. Vinyl purchasing at this point is multi generational.
I don’t think it’s some mysterious Gen Z love of physical. I think we all know that Spotify doesn’t pay artists appropriately and we want to help sustain the music we love. Buying digitally is just isn’t the same for a lot of people (even though it arguably is the best and easiest income generator for artists).
by superultra
1/2/2026 at 7:38:24 AM
It’s a lot of plastic. A lot of waste.It's only waste if it's being discarded. If someone wants to keep it and cherish it, even if they're not playing it, then it's not waste.
by onion2k
1/2/2026 at 7:41:38 AM
[delayed]by tonyedgecombe
1/2/2026 at 6:40:28 AM
I’ve been buying vinyl for the sake of collecting it, with limited intention to ever play it.And I’ve been wondering why would anyone buy the cassette or CD? (And I own more cassette players than the zero vinyl players)
I recently found out that some of my favourite vinyls, that I’ve been collecting, ONLY include the art/lyrics booklet in the CD version. These are from the early 2000’s (peak cd?).
I reckon I’d buy an art / lyrics booklet over a physical medium of the music itself. Particularly if it included flac download of the music.
by RileyJames
1/2/2026 at 1:38:32 AM
My wife and I both own vinyl, and neither of us has ever owned a record player. We put them on display for the most part. We have a song we got married to, and we bought a couple of album variations (each with different artwork) with that song; we also like the cover art on some vinyl releases as wall art.by godzillabrennus
1/2/2026 at 7:36:56 AM
I'm curious - does the music content actually matter to you? Would you buy an album from an artist you've never heard just because the cover art was great?by onion2k
1/2/2026 at 3:46:41 AM
> We eliminated download cards a while ago because the redemption rate was so low.Oh. my. gosh. This has been driving me NUTS recently. Please please please here me out. The first dozen or so records I bought were of albums I already owned digitally, as FLAC so I was one of those kinds of people that didn't redeem the downloads. I wanted to buy my faves, stuff that I knew I'd love to listen to on vinyl forever. Now that I'm buying brand new stuff, that I don't have digital copies of I've noticed they rarely, rarely, if ever include a download link and so I had to renew my dang apple music subscription to listen to albums I already own when I'm away from my record player and its started to really turn me off from buying any records outside of bandcamp (where you always get the digital version too.)
by justarandomname
1/2/2026 at 7:23:52 AM
I buy vinyl for the album cover. If somebody were to sell me a digital download which also ships me an empty slipcase, I would buy it, for almost the same price that I pay for vinyl. I do have the record player, but I don't think I've used it more than a dozen days in my life.There's a lot of value to the physical artifact, but the precise nature of the physical artifact is up for playing with.
by GauntletWizard
1/2/2026 at 1:52:23 AM
Gen X. Own a record player.Listen to vinyl as “intentional listening” and love the album cover art.
My daughter (Gen Z/A) could play her albums but doesn’t. She puts them on display in her room. ¯\_(ツ)_/¯
by garciasn
1/2/2026 at 2:08:40 AM
I own a very nice record player. Absolutely love listening to vinyl while looking at the cover art (Jethro Tull has the best album art and I'll fight anyone who disagrees).For me it's a time machine back to my childhood. We grew up poor and couldn't afford tapes and then CD's. We had thrift store vinyl albums.
For my kids, vinyl was this weird thing that sounded scratchy. Then they grew up and found that the plethora of selection was both a blessing and a curse. They now frequent local record stores and invest in physical media like vinyl specifically because it forces intentional choice.
There really is nothing as good as finding an amazing album you didn't expect, and there's nothing as crushing as realizing the album you just bought based on one song only has that one good song on it (any album by The Police, I'm looking at you).
by Loughla
1/2/2026 at 5:59:22 AM
Also Gen X... though don't own any vinyl or a record player... mostly ripped CDs through the later 90's up through 2010 or so. Since then, mostly just use online streaming.That said, I did once consider getting a record player only to rip/archive my grandmother's collection of vintage vinyl that wound up going to my niece on her passing.
I just prefer convenience/portability. Of course, as far as purchasing goes... I bought far more music when original Napster was around... it lead me to discover a lot of music that lead my to outright buy/rip full albums myself. It's the one thing that is significantly worse today without actual DJs in control of music at radio stations in favor of automated industry garbage controls.
I have no good way to discover new music any more. At least nothing I actually find myself using.
by tracker1
1/2/2026 at 5:07:24 AM
While I haven't seen vinyl at performances, I've seen plenty of CD's. My family enjoys attending shows given by smaller indie acts in areas such as folk, jazz, and classical. There's often a merch table with CD's to buy. We often buy them, then I take them home and rip them onto an NAS.I've asked some of the musicians flat-out: Which way of buying your material will get the most money directly to you? The answer is always: Buy the CD. Of course I can also make donations, and have done so.
by analog31
1/2/2026 at 1:10:49 AM
Do they want the vinyl itself or do they want the cover art and so forth?by jen20
1/2/2026 at 1:35:47 AM
I'd say it's varied & most often a combination of multiple things.- They want the cover art
- They want a physical token representing an artist they like
- They want to financially support the artist in a direct way
- They speculate they might get a player someday (much akin to book buyers leaving books on their shelves unread for years on end)
1 of the above might be the primary driver for any given buyer but I'd assume all of the above play some part in their motivations.
by lucideer
1/2/2026 at 1:41:55 AM
They want the expense without the inconvenience?by vr46
1/2/2026 at 1:22:43 AM
Anecdotal data from my Gen-Z daughter, currently a college freshman, is that they want the cover art. Her dorm room walls are decorated with vinyl albums in frames where they cannot be listened to.by tssva