5/22/2025 at 8:13:02 PM
> Marshall McLuhan, who warned us that ‘the medium is the message’. (Technology is not just a tool, embedded within it is a message.)Unless this is an extraordinarily obtuse way of expressing it, that's not what McLuhan wrote. He meant that the medium itself shapes us.
For the “message” of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. [...] it is the medium that shapes and controls the scale and form of human association and action. [...] Indeed, it is only too typical that the “content” of any medium blinds us to the character of the medium. It is only today that industries have become aware of the various kinds of business in which they are engaged. [0]
[0] https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf
by lo_zamoyski
5/23/2025 at 3:57:46 PM
If your interested in more of this line of Philosophy or way of thinking I would suggest.Tractatus Logico-Philosophicus by Ludwig Wittgenstein
"The project had a broad goal: to identify the relationship between language and reality, and to define the limits of science."
https://en.wikipedia.org/wiki/Tractatus_Logico-Philosophicus
by SaltPork
5/23/2025 at 6:33:49 PM
His Philosophical Investigations has arguably been much more influential.https://en.m.wikipedia.org/wiki/Philosophical_Investigations
In this context I'd also consider it more relevant, though the Tractatus is an interesting philosophical exercise for sure. If one enjoys the style one should also spend some time with Ethics by Spinoza.
by cess11
5/22/2025 at 10:07:19 PM
Funny, I said something similar at that parenthetical remark. I thought to myself - oh, it was only a little remark, no-one will catch it! So I'm a bit thrilled, the careful readers are still out there.Absolutely, to what you're saying, and I think it's another of those cases where often people know the "meme" (about the medium being the message), but then haven't the first idea what it means - unfortunately. For example, with smartphones, the message is humans as silent consuming spectators and fans - sitting silently, staring, swiping, scrolling, mildly stressed and agitated and worked up sometimes even but not wholly aware of it, maybe mumbling something to whoever is around every now and again.
by -__---____-ZXyw
5/23/2025 at 2:05:28 AM
Can't help but think of Annie Hall, where someone is talking about Marshall McLuhan waiting in line for a theater, and Woody Allen has a differing opinion and pulls Marshall McLuhan out from behind a sign and he clarifies things.by m463