1/13/2025 at 4:32:46 PM
I found this rather odd:> “We used to pay for VMware software one month in arrears,” he said. “With Broadcom we had to pay a year in advance with a two-year contract.”
If your goal is to extract every possible cent from your existing customers, why would you also switch them from net 30 to requiring partial prepayment? VMware wants money in general but should not have a cash flow problem, and forcing a monster early payment seems like it will force customers to notice an immediate problem and make a choice instead of allowing themselves to be slowly and steadily ripped off.
If I were a pointy-haired CEO committed to the multiply-pricing-by-five strategy, I would do my best to sweeten the deal: offer generous payment terms, give nice-sounding discounts for up front commitments, give very large discounts for nodes that haven’t yet been leased to a customer, etc.
by amluto
1/13/2025 at 4:43:44 PM
Because they have twelve thousands vms and are themselves a provider that can't afford to have downtime for its customers.So the thinking here was probably "there is no way they can refuse to sign right now and destroy their business in the process, so we might as well take the cake and also force them to stay after so they don't leave in 11 months and 29 days".
Turns out that thinking is wrong for that specific customers, but for how many did it work ?
by nolok
1/13/2025 at 11:08:08 PM
The large renewal "uplift" is partly a strategy to get in front of the C levels and board of directors.I heard of a one billion dollar renewal quote from Broadcom. The company didn't pay anything close to that. But it bypassed middle mgmt... Not exactly sure what the overall strategy is here, but this is not an isolated incident.
by pixelcloud
1/14/2025 at 8:32:26 AM
The strategy is Broadcom doesn’t give a flying F about any customer smaller than Fortune 50. They really don’t. Hock has said as much.by Texasian
1/14/2025 at 4:17:56 AM
My guess is that lower/middle management would have greater hatred of Broadcom…Upper management will be the clueless putz.
by BobbyTables2
1/13/2025 at 8:08:18 PM
Here’s an alternative theory - and I have no idea if it is right. But, this might have happened this way because Anexia only have 12,000 VMs and Broadcom wanted to get rid of the account. I don’t know if Anexia was considered a large or mid-level customer for VMware. As other have mentioned here… there are other customers who have many more VMs on site.by mbreese
1/13/2025 at 8:30:57 PM
I think the original theory is right. I’ve seen it play out close up. Basically a sales guy thinks they have a client who is caught and they can basically can extort them for a ransome and they try to do it. Sometimes clients actually are not as caught as the sales guys think and this happens. The sales guy looks now like an idiot and this is a guide that other caught customers can follow.by bhouston
1/13/2025 at 5:12:21 PM
Indeed, a sales rep might have dreamed of an extra big bonus.by tgv
1/13/2025 at 9:39:42 PM
My cousin is a VMware sales girl. She didn't like the Broadcom move at all. Customers are exiting right and left. And no new contracts at all. Game overby rurban
1/13/2025 at 7:08:30 PM
That's not sales it's extortionby rkagerer
1/13/2025 at 7:37:26 PM
VMware was taken over by a company whose business model is extortion. Ie take over a company with customer that have few or little alternatives then keep jacking up prices as high as they can.by xbmcuser
1/13/2025 at 9:14:00 PM
The company I work for experienced this. The SaaS solution we depended on suddenly got very pricey. New pricing model and all. The sales reps were completely inflexible. It got so uncomfortable that I got to develop a replacement. When we were (gradually) moving over, they lost interest and let us off with a mild increase, and from this year on, we won’t be needing them at all.by tgv
1/14/2025 at 12:05:27 AM
Buy, or build?Build -> opportunity cost, ongoing cost, legacy
Buy -> upfront cost, integrate, ongoing cost, and maybe eventually extortion leading you to Build a replacement.
This leads to many different implementations of roughly the same concepts all over, which sucks. Or open source, if it already exists. Or both. Not that open source doesn't have integration costs.
But think of this from an executive's perspective. Building really sucks. But buying sucks more in the future. You might just buy.
I've seen all of these. My preference is to grudgingly build if suitable open source doesn't already exist.
by cryptonector
1/13/2025 at 7:50:45 PM
No it’s “vendor lock-in”Wait no you’re right, they are practically synonyms.
by malux85
1/13/2025 at 8:53:35 PM
For the sales guys involved it looked like a massive payday for him, one he could brag about for years.by bhouston
1/13/2025 at 9:48:23 PM
The guy's name is "Hock Tan", it goes all the way to the top. Greedy billionaire trying to squeeze the entire on-prem datacenter industry. Every single one of my VMware customers is either in the process of migrating off or developing the plan to do so. At least one of them would be in Broadcom's list of 600 key accounts that Broadcom thought they could turn the screws on. They somehow seem to have forgotten that MS had just bought a chunk of that org and instead of paying VMware, they are now exiting a few dozen datacenters to move everything to the cloud. This org was highly cloud-resistant (for a handful of good reasons), but VMware forced their hand at exactly the wrong time.I believe this course of action for VMware is going to be taught in business schools in the future.
by luma
1/13/2025 at 10:29:36 PM
The story is even worst than this. You can find an interview from him on YouTube post acquisition of VMWare. A business reporter naively ask him what is his strategy for the acquisition. The answer just shows there was no strategy, just, and I am paraphrasing: "I spent all this money has to be for something"by belter
1/14/2025 at 12:12:47 AM
Do any business schools teach about business school fads and how often they don't work out?by cryptonector
1/13/2025 at 9:08:22 PM
I still don't know.Starving the milk cows (push customers into losses) is never a smart strategy for those living on milk cows. Sounds more like inceadibly stupid. Or short sighted parasitic (squeeze all then run with the heist).
by mihaaly
1/13/2025 at 11:59:57 PM
It's the FYB point[0], apparently.[0] https://bcantrill.dtrace.org/2004/08/28/the-economics-of-sof...
by cryptonector
1/14/2025 at 3:48:16 AM
> So the thinking here was probably "there is no way they can refuse to sign right now and destroy their business in the process, so we might as well take the cake and also force them to stay after so they don't leave in 11 months and 29 days".Maybe. However, Broadcom has been bending people over the barrel for VMWare for a while now. Anyone who doesn't have a migration plan in the works at this point is an utter fool.
Turning the screws 12 months ago? Sure, probably gonna work. Now? Not so much.
by bsder
1/14/2025 at 7:12:26 AM
Payment in advance is particularly silly, I assume some stayed, additions fell off a cliff and not enough will be paying for the next quarters to not look like a disaster for them as ones that maybe could leave see their desperation and start setting terms.by snailmailstare
1/13/2025 at 4:55:00 PM
In my experience, VMWare attempts to force this model on everyone using tactics like not giving quotes until the very last minute, forcing buyers into a "take it or leave it" decision.. thinking (rightly so) that it will work in their favor most of the time.It takes a lot of balls for a company to "leave it" right as their contract is expiring, and speaks to talent and experience on the customer side to be able to stand up to bullying, and be able to pull off such a large migration.
by ratg13
1/13/2025 at 5:23:46 PM
But it's also a great negotiating tactic for the buyer not the seller. This seller has been chasing this buyer for however much time, and then at the last second walks away from the deal. I've had the price of a car drop drastically by doing this. I can't imagine a software sales person and its managers not budging and just letting the deal walk away either.by dylan604
1/13/2025 at 8:54:00 PM
But it's highly unlikely the buyer will walk away if their core business already depends on the product you licensed to themby hdhdbebd
1/14/2025 at 4:00:40 AM
Now that there's a high profile example of it happening, though, it might become both more common and more of a negotiation tool for customers. This company has shown that it can be done, and now both Broadcomm and their customers know it, and each knows that the other knows it.Sure, it's still a lot of effort, but, at this point, even if Broadcomm can get somebody to sign up for another year, that gives the customer a year to plan on how to jump ship next time around. And it looks like the number of people with expertise on migrating from VMWare is skyrocketing, so companies should be able to hire a team to do it...
by protimewaster
1/13/2025 at 5:49:29 PM
I had my license cost from another large company YoY increase 10x (hefty amount). Reason was new sales manager who wanted to shake max money. They make revenue and then move on.by KingOfCoders
1/13/2025 at 5:45:36 PM
The lock in is strong with their product and they know it. Migrating hypervisors is a long and arduous process for any medium-to-small business, and I speak from experience: it took our small team about 2 months to move off of VMware about a decade ago, also because the price of support was simply unhinged from our perspective.They would be fools to not expect high attrition of smaller clients, but big businesses and government customers aren't going to change, or at least not nearly to the tune that smaller ones would, and a smaller pool of larger customers paying a higher price probably works pretty well to keep revenues up while letting them slash support staff without too much of a reduction in quality for those that are left.
It was clear to me from the beginning that this price hike wasn't about cash flow, not particularly. Broadcom doesn't want vmware wasting money supporting small fish.
by ToucanLoucan
1/13/2025 at 4:38:27 PM
Perhaps similar strategy as spammers employ today? Where they try to filter away people quickly who wouldn't fall for it when they need it to.So do something slightly outrageous today, so you filter away the ones that won't stick around for the future more outrageous changes.
by diggan
1/13/2025 at 4:38:23 PM
Either their sales team absolutely screwed this up, or they just don't want to bother with the VMware platform anymore. Maybe both?by shepardrtc
1/13/2025 at 8:08:45 PM
Broadcom aspires to the Oracle model, they said as much when they bought VMware.by nyrikki